The Front Desk Review

Best Identity Theft Protection · head-to-head

LifeLock vs Identity Guard

A sourced, side-by-side comparison for identity theft protection. LifeLock has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

LifeLock has the lower entry price — LifeLock starts at $8.99/mo, Identity Guard at $8.99/mo. Free tier: LifeLock No, Identity Guard No. HIPAA: LifeLock —, Identity Guard —.

As of 2026-09-12 · figures link to their source below STALE

Side by side

LifeLock

$8.99/mo entry
Entry price$8.99/mo (Norton 360 with LifeLock Select)
Free tierNo
HIPAA (BAA)—
SOC 2—
GDPR—
Best forConsumers wanting a proven brand with guaranteed restoration service

Identity Guard

$8.99/mo entry
Entry price$8.99/mo (Value – Individual)
Free tierNo
HIPAA (BAA)—
SOC 2—
GDPR—
Best forBuyers wanting AI-enhanced threat detection (IBM Watson)

Sources — LifeLock: lifelock.norton.com (verified 2026-09-12) STALE · 2026-06-14 · Identity Guard: identityguard.com (verified 2026-09-02)

Key features

LifeLock: 30-day free trial, 60-day money-back on annual plans; U.S.-based restoration specialists with guaranteed identity recovery; Dark web monitoring across hundreds of millions of data points per second; Automatic data broker removal (scans every 90 days); Stolen funds and scam reimbursement up to $3M on top-tier plans

Identity Guard: IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier

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