Best Identity Theft Protection · head-to-head
LifeLock vs Identity Guard
A sourced, side-by-side comparison for identity theft protection. LifeLock has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: LifeLock $8.99/mo vs Identity Guard $8.99/mo — LifeLock is cheaper to start.
- Free tier: LifeLock No; Identity Guard No.
- HIPAA: LifeLock —; Identity Guard —.
Side by side
| LifeLock | Identity Guard | |
|---|---|---|
| Entry price | $8.99/mo (Norton 360 with LifeLock Select) | $8.99/mo (Value – Individual) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | — |
| GDPR | — | — |
| Best for | Consumers wanting a proven brand with guaranteed restoration service | Buyers wanting AI-enhanced threat detection (IBM Watson) |
Sources — LifeLock: lifelock.norton.com (verified 2026-06-14). Identity Guard: identityguard.com (verified 2026-06-14).
Key features
LifeLock: 30-day free trial, 60-day money-back on annual plans; U.S.-based restoration specialists with guaranteed identity recovery; Dark web monitoring across hundreds of millions of data points per second; Automatic data broker removal (scans every 90 days); Stolen funds and scam reimbursement up to $3M on top-tier plans
Identity Guard: IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier