Best Identity Theft Protection · head-to-head

LifeLock vs Identity Guard

A sourced, side-by-side comparison for identity theft protection. LifeLock has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

LifeLock has the lower entry price — LifeLock starts at $8.99/mo, Identity Guard at $8.99/mo. Free tier: LifeLock No, Identity Guard No. HIPAA: LifeLock —, Identity Guard —.

As of 2026-06-14 · figures link to their source below

Side by side

LifeLock

$8.99/mo entry
Entry price$8.99/mo (Norton 360 with LifeLock Select)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forConsumers wanting a proven brand with guaranteed restoration service

Identity Guard

$8.99/mo entry
Entry price$8.99/mo (Value – Individual)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forBuyers wanting AI-enhanced threat detection (IBM Watson)

Sources — LifeLock: lifelock.norton.com (verified 2026-06-14) · Identity Guard: identityguard.com (verified 2026-06-14)

Key features

LifeLock: 30-day free trial, 60-day money-back on annual plans; U.S.-based restoration specialists with guaranteed identity recovery; Dark web monitoring across hundreds of millions of data points per second; Automatic data broker removal (scans every 90 days); Stolen funds and scam reimbursement up to $3M on top-tier plans

Identity Guard: IBM Watson AI-powered risk scoring and dark web threat detection; High-risk transaction monitoring (401k, investment, bank accounts); Home and auto title monitoring; Criminal and sex offender record monitoring; Up to $5M identity theft insurance on Ultra tier

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