Best Landing Page Builders · head-to-head
Unbounce vs Carrd
A sourced, side-by-side comparison for landing page builders. Carrd has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Unbounce $29/mo vs Carrd $0/mo — Carrd is cheaper to start.
- Free tier: Unbounce No; Carrd Yes.
- HIPAA: Unbounce No; Carrd —.
Side by side
| Unbounce | Carrd | |
|---|---|---|
| Entry price | $29/mo (Starter) | $0/mo (Free) |
| Free tier | No | Yes |
| HIPAA (BAA) | No | — |
| SOC 2 | — | — |
| GDPR | Yes | — |
| Best for | Performance marketers running paid ad campaigns at scale | Individuals and freelancers needing ultra-low-cost personal or portfolio pages |
Sources — Unbounce: unbounce.com (verified 2026-06-14). Carrd: carrd.co (verified 2026-06-14).
Key features
Unbounce: Drag-and-drop landing page builder; 100+ conversion-optimized templates; Smart Traffic (AI-powered visitor routing); A/B testing with one-click setup; Dynamic Text Replacement; AI copywriting (Smart Copy); Popups and sticky bars; Custom scripts (JS/CSS/HTML); Global CDN via Amazon CloudFront; SSO and audit logs (higher tiers); Version control and page history; Multi-user roles (Admin, Author, Viewer); Cloudflare DDoS protection; PCI Level 4 / GDPR / CCPA compliant
Carrd: Simple one-page site builder (no coding required); Free forever plan with 3 sites; Custom domains with SSL (Pro Standard and above); Contact, signup, and payment forms (Pro Standard and above); Widget and embed support (Stripe, PayPal, Gumroad, Typeform, etc.); Analytics integration (Google Analytics, Plausible, Matomo); Password-protected pages (Pro Plus and above); File downloads and redirects (Pro Plus and above); Premium and custom templates; QR code generation; Annual-only pricing at extremely low cost