Is Moz Local or BrightLocal cheaper?

Moz Local has the lower entry price — Moz Local starts at $20/mo and BrightLocal at $39/mo.

Does Moz Local or BrightLocal support HIPAA?

HIPAA support — Moz Local: —; BrightLocal: —. Confirm current scope with the vendor.

Moz Local vs BrightLocal

A sourced, side-by-side comparison for local seo tools. Moz Local has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Moz Local has the lower entry price — Moz Local starts at $20/mo, BrightLocal at $39/mo. Free tier: Moz Local No, BrightLocal No. HIPAA: Moz Local —, BrightLocal —.

As of 2026-06-15 · figures link to their source below

Side by side

Moz Local

$20/mo entry

Entry price$20/mo (Lite)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPR—

Best forsingle-location SMBs

BrightLocal

$39/mo entry

Entry price$39/mo (Track)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPRYes

Best forlocal SEO agencies

Sources — Moz Local: tekpon.com (verified 2026-06-15) · BrightLocal: brightlocal.com (verified 2026-06-15)

Key features

Moz Local: Listing distribution to 90+ directories; AI-assisted listing management (Listings AI on Elite); Social posting (Facebook/Google on Preferred; Instagram/LinkedIn/TikTok on Elite); GeoRank local rank mapping

BrightLocal: Geo-grid rank visualization; White-label reporting for agencies; Citation Builder (pay-per-citation); Review generation via email/SMS/in-store kiosks

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