Is Moz Local or BrightLocal cheaper?

Moz Local has the lower entry price — Moz Local starts at $20/mo and BrightLocal at $39/mo.

Does Moz Local or BrightLocal support HIPAA?

HIPAA support — Moz Local: —; BrightLocal: —. Confirm current scope with the vendor.

Moz Local vs BrightLocal

A sourced, side-by-side comparison for local seo tools. Moz Local has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Moz Local has the lower entry price — Moz Local starts at $20/mo, BrightLocal at $39/mo. Free tier: Moz Local No, BrightLocal No. HIPAA: Moz Local —, BrightLocal —.

As of 2026-09-05 · figures link to their source below

Side by side

Moz Local

$20/mo entry

Entry price$20/mo (Lite)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPR—

Best forsingle-location SMBs

BrightLocal

$39/mo entry

Entry price$39/mo (Track)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPRYes

Best forlocal SEO agencies

Sources — Moz Local: moz.com (verified 2026-09-05) · BrightLocal: brightlocal.com (verified 2026-09-02)

Key features

Moz Local: Listing distribution to 90+ directories; AI-assisted listing management (Listings AI on Elite); Social posting (Facebook/Google on Preferred; Instagram/LinkedIn/TikTok on Elite); GeoRank local rank mapping

BrightLocal: Geo-grid rank visualization; White-label reporting for agencies; Citation Builder (pay-per-citation); Review generation via email/SMS/in-store kiosks

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