Best Product Analytics · head-to-head
Amplitude vs Heap
A sourced, side-by-side comparison for product analytics. Amplitude has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Amplitude $0/mo vs Heap $0/mo — Amplitude is cheaper to start.
- Free tier: Amplitude Yes; Heap Yes.
- HIPAA: Amplitude Yes; Heap —.
Side by side
| Amplitude | Heap | |
|---|---|---|
| Entry price | $0/mo (Starter) | $0/mo (Free) |
| Free tier | Yes | Yes |
| HIPAA (BAA) | Yes | — |
| SOC 2 | — | Yes |
| GDPR | Yes | — |
| Best for | Product and growth teams needing deep behavioral analysis without SQL expertise | Product and UX teams wanting retroactive event analysis without pre-instrumentation |
Sources — Amplitude: amplitude.com (verified 2026-06-13). Heap: heap.io (verified 2026-06-13).
Key features
Amplitude: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs
Heap: Automatic event capture without manual instrumentation (retroactive analysis); Heap Illuminate: AI-powered friction and drop-off detection; Sense AI for natural-language analytics queries; Journeys: visual workflow maps with per-step conversion rates; Session replay with cued moments of interest; Heatmaps and engagement matrix; SOC 2 Type II certified (via Contentsquare trust portal; ISO 27001/27017/27018/27701 also held); Region-specific data storage on Premier