Best Product Analytics · head-to-head
Amplitude vs Heap
A sourced, side-by-side comparison for product analytics. Amplitude has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
Amplitude has the lower entry price — Amplitude starts at $0/mo, Heap at $0/mo. Free tier: Amplitude Yes, Heap Yes. HIPAA: Amplitude Yes, Heap —.
As of 2026-06-13 · figures link to their source below
Side by side
Amplitude
$0/mo entryHeap
$0/mo entrySources — Amplitude: amplitude.com (verified 2026-06-13) · Heap: heap.io (verified 2026-06-13)
Key features
Amplitude: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs
Heap: Automatic event capture without manual instrumentation (retroactive analysis); Heap Illuminate: AI-powered friction and drop-off detection; Sense AI for natural-language analytics queries; Journeys: visual workflow maps with per-step conversion rates; Session replay with cued moments of interest; Heatmaps and engagement matrix; SOC 2 Type II certified (via Contentsquare trust portal; ISO 27001/27017/27018/27701 also held); Region-specific data storage on Premier