Best Product Analytics · head-to-head
Amplitude vs Heap
A sourced, side-by-side comparison for product analytics. Amplitude has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Amplitude has the lower entry price — Amplitude starts at $0/mo, Heap at $0/mo. Free tier: Amplitude Yes, Heap Yes. HIPAA: Amplitude Yes, Heap —.
As of 2026-09-03 · figures link to their source below STALE
Side by side
Amplitude
$0/mo entryHeap
$0/mo entrySources — Amplitude: amplitude.com (verified 2026-09-03) STALE · 2026-06-13 · Heap: heap.io (verified 2026-09-03)
Key features
Amplitude: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs
Heap: Automatic event capture without manual instrumentation (retroactive analysis); Heap Illuminate: AI-powered friction and drop-off detection; Sense AI for natural-language analytics queries; Journeys: visual workflow maps with per-step conversion rates; Session replay with cued moments of interest; Heatmaps and engagement matrix; SOC 2 Type II certified (via Contentsquare trust portal; ISO 27001/27017/27018/27701 also held); Region-specific data storage on Premier