Best Product Analytics · head-to-head
Fathom Analytics vs Amplitude
A sourced, side-by-side comparison for product analytics. Amplitude has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Fathom Analytics $15/mo vs Amplitude $0/mo — Amplitude is cheaper to start.
- Free tier: Fathom Analytics No; Amplitude Yes.
- HIPAA: Fathom Analytics —; Amplitude Yes.
Side by side
| Fathom Analytics | Amplitude | |
|---|---|---|
| Entry price | $15/mo (Starter (100K pageviews)) | $0/mo (Starter) |
| Free tier | No | Yes |
| HIPAA (BAA) | — | Yes |
| SOC 2 | — | — |
| GDPR | Yes | Yes |
| Best for | Privacy-first teams needing GDPR/PECR compliance without cookie consent banners | Product and growth teams needing deep behavioral analysis without SQL expertise |
Sources — Fathom Analytics: usefathom.com (verified 2026-06-13). Amplitude: amplitude.com (verified 2026-06-13).
Key features
Fathom Analytics: Cookieless, privacy-first analytics — no consent banners required; Real-time dashboard with live visitor tracking; Permanent (forever) data retention on all paid plans; Custom event and ecommerce revenue tracking; UTM campaign tracking; IP and country-based blocking; Password-protected and public dashboard sharing; Google Analytics historical data importer; GDPR, CCPA, ePrivacy, PECR, Schrems II, and COPPA compliant by design; Automatic bot/crawler/DDoS filtering
Amplitude: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs