Best Product Analytics · head-to-head
Fathom Analytics vs Amplitude
A sourced, side-by-side comparison for product analytics. Amplitude has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Amplitude has the lower entry price — Fathom Analytics starts at $15/mo, Amplitude at $0/mo. Free tier: Fathom Analytics No, Amplitude Yes. HIPAA: Fathom Analytics —, Amplitude Yes.
As of 2026-09-03 · figures link to their source below STALE
Side by side
Fathom Analytics
$15/mo entryAmplitude
$0/mo entrySources — Fathom Analytics: usefathom.com (verified 2026-09-03) STALE · 2026-06-13 · Amplitude: amplitude.com (verified 2026-09-03) STALE · 2026-06-13
Key features
Fathom Analytics: Cookieless, privacy-first analytics — no consent banners required; Real-time dashboard with live visitor tracking; Permanent (forever) data retention on all paid plans; Custom event and ecommerce revenue tracking; UTM campaign tracking; IP and country-based blocking; Password-protected and public dashboard sharing; Google Analytics historical data importer; GDPR, CCPA, ePrivacy, PECR, Schrems II, and COPPA compliant by design; Automatic bot/crawler/DDoS filtering
Amplitude: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs