Best Product Analytics · head-to-head
Fathom Analytics vs Amplitude
A sourced, side-by-side comparison for product analytics. Amplitude has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
Amplitude has the lower entry price — Fathom Analytics starts at $15/mo, Amplitude at $0/mo. Free tier: Fathom Analytics No, Amplitude Yes. HIPAA: Fathom Analytics —, Amplitude Yes.
As of 2026-06-13 · figures link to their source below
Side by side
Fathom Analytics
$15/mo entryAmplitude
$0/mo entrySources — Fathom Analytics: usefathom.com (verified 2026-06-13) · Amplitude: amplitude.com (verified 2026-06-13)
Key features
Fathom Analytics: Cookieless, privacy-first analytics — no consent banners required; Real-time dashboard with live visitor tracking; Permanent (forever) data retention on all paid plans; Custom event and ecommerce revenue tracking; UTM campaign tracking; IP and country-based blocking; Password-protected and public dashboard sharing; Google Analytics historical data importer; GDPR, CCPA, ePrivacy, PECR, Schrems II, and COPPA compliant by design; Automatic bot/crawler/DDoS filtering
Amplitude: Behavioral Graph proprietary database enabling instant queries without SQL; Session replay and heatmaps; Feature flags, A/B experimentation, and multi-armed bandit testing; Amplitude AI Agents for automated analysis and recommendations; Predictive audiences and 1:1 behavioral targeting; EU-hosted data center in Frankfurt with data sovereignty guarantees; BAA available for HIPAA (covered entities and business associates); Self-service data subject access and deletion APIs