Best Product Analytics · head-to-head
Fathom Analytics vs Heap
A sourced, side-by-side comparison for product analytics. Heap has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Heap has the lower entry price — Fathom Analytics starts at $15/mo, Heap at $0/mo. Free tier: Fathom Analytics No, Heap Yes. HIPAA: Fathom Analytics —, Heap —.
As of 2026-09-03 · figures link to their source below STALE
Side by side
Fathom Analytics
$15/mo entryHeap
$0/mo entrySources — Fathom Analytics: usefathom.com (verified 2026-09-03) STALE · 2026-06-13 · Heap: heap.io (verified 2026-09-03)
Key features
Fathom Analytics: Cookieless, privacy-first analytics — no consent banners required; Real-time dashboard with live visitor tracking; Permanent (forever) data retention on all paid plans; Custom event and ecommerce revenue tracking; UTM campaign tracking; IP and country-based blocking; Password-protected and public dashboard sharing; Google Analytics historical data importer; GDPR, CCPA, ePrivacy, PECR, Schrems II, and COPPA compliant by design; Automatic bot/crawler/DDoS filtering
Heap: Automatic event capture without manual instrumentation (retroactive analysis); Heap Illuminate: AI-powered friction and drop-off detection; Sense AI for natural-language analytics queries; Journeys: visual workflow maps with per-step conversion rates; Session replay with cued moments of interest; Heatmaps and engagement matrix; SOC 2 Type II certified (via Contentsquare trust portal; ISO 27001/27017/27018/27701 also held); Region-specific data storage on Premier