Best Product Analytics · head-to-head
Fathom Analytics vs Heap
A sourced, side-by-side comparison for product analytics. Heap has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
Heap has the lower entry price — Fathom Analytics starts at $15/mo, Heap at $0/mo. Free tier: Fathom Analytics No, Heap Yes. HIPAA: Fathom Analytics —, Heap —.
As of 2026-06-13 · figures link to their source below
Side by side
Fathom Analytics
$15/mo entryHeap
$0/mo entrySources — Fathom Analytics: usefathom.com (verified 2026-06-13) · Heap: heap.io (verified 2026-06-13)
Key features
Fathom Analytics: Cookieless, privacy-first analytics — no consent banners required; Real-time dashboard with live visitor tracking; Permanent (forever) data retention on all paid plans; Custom event and ecommerce revenue tracking; UTM campaign tracking; IP and country-based blocking; Password-protected and public dashboard sharing; Google Analytics historical data importer; GDPR, CCPA, ePrivacy, PECR, Schrems II, and COPPA compliant by design; Automatic bot/crawler/DDoS filtering
Heap: Automatic event capture without manual instrumentation (retroactive analysis); Heap Illuminate: AI-powered friction and drop-off detection; Sense AI for natural-language analytics queries; Journeys: visual workflow maps with per-step conversion rates; Session replay with cued moments of interest; Heatmaps and engagement matrix; SOC 2 Type II certified (via Contentsquare trust portal; ISO 27001/27017/27018/27701 also held); Region-specific data storage on Premier