Best Product Analytics · head-to-head
Fathom Analytics vs Heap
A sourced, side-by-side comparison for product analytics. Heap has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Fathom Analytics $15/mo vs Heap $0/mo — Heap is cheaper to start.
- Free tier: Fathom Analytics No; Heap Yes.
- HIPAA: Fathom Analytics —; Heap —.
Side by side
| Fathom Analytics | Heap | |
|---|---|---|
| Entry price | $15/mo (Starter (100K pageviews)) | $0/mo (Free) |
| Free tier | No | Yes |
| HIPAA (BAA) | — | — |
| SOC 2 | — | Yes |
| GDPR | Yes | — |
| Best for | Privacy-first teams needing GDPR/PECR compliance without cookie consent banners | Product and UX teams wanting retroactive event analysis without pre-instrumentation |
Sources — Fathom Analytics: usefathom.com (verified 2026-06-13). Heap: heap.io (verified 2026-06-13).
Key features
Fathom Analytics: Cookieless, privacy-first analytics — no consent banners required; Real-time dashboard with live visitor tracking; Permanent (forever) data retention on all paid plans; Custom event and ecommerce revenue tracking; UTM campaign tracking; IP and country-based blocking; Password-protected and public dashboard sharing; Google Analytics historical data importer; GDPR, CCPA, ePrivacy, PECR, Schrems II, and COPPA compliant by design; Automatic bot/crawler/DDoS filtering
Heap: Automatic event capture without manual instrumentation (retroactive analysis); Heap Illuminate: AI-powered friction and drop-off detection; Sense AI for natural-language analytics queries; Journeys: visual workflow maps with per-step conversion rates; Session replay with cued moments of interest; Heatmaps and engagement matrix; SOC 2 Type II certified (via Contentsquare trust portal; ISO 27001/27017/27018/27701 also held); Region-specific data storage on Premier