Is ProRankTracker or Serpstat cheaper?

Serpstat has the lower entry price — ProRankTracker starts at $99/mo and Serpstat at $50/mo.

Does ProRankTracker or Serpstat support HIPAA?

HIPAA support — ProRankTracker: —; Serpstat: —. Confirm current scope with the vendor.

ProRankTracker vs Serpstat

A sourced, side-by-side comparison for rank tracking. Serpstat has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Serpstat has the lower entry price — ProRankTracker starts at $99/mo, Serpstat at $50/mo. Free tier: ProRankTracker No, Serpstat No. HIPAA: ProRankTracker —, Serpstat —.

As of 2026-06-18 · figures link to their source below

Side by side

ProRankTracker

$99/mo entry

Entry price$99/mo (Starter)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPR—

Best foragencies managing client portfolios

Serpstat

$50/mo entry

Entry price$50/mo (Individual)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPR—

Best forbudget-conscious agencies

Sources — ProRankTracker: proranktracker.com (verified 2026-06-18) · Serpstat: serpstat.com (verified 2026-06-18)

Key features

ProRankTracker: Term-based billing (keyword x URL x search engine); AI search tracking (2 terms per AI prompt/URL/platform); MyRanks white-label client portal; Update-on-demand ranking refresh (Agency)

Serpstat: AI Platform Monitoring (ChatGPT, Gemini brand tracking); MCP server for Claude and ChatGPT integration; Competitor keyword gap analysis bundled; Site audit included on all plans

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