Best Referral Marketing · head-to-head
Genius Referrals vs ReferralCandy
A sourced, side-by-side comparison for referral marketing. ReferralCandy has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Genius Referrals $89/mo vs ReferralCandy $39/mo — ReferralCandy is cheaper to start.
- Free tier: Genius Referrals No; ReferralCandy No.
- HIPAA: Genius Referrals —; ReferralCandy —.
Side by side
| Genius Referrals | ReferralCandy | |
|---|---|---|
| Entry price | $89/mo (Starter) | $39/mo (Basic) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | — |
| GDPR | — | — |
| Best for | SMBs wanting transparent advocate-based pricing | ecommerce brands on Shopify or WooCommerce |
Sources — Genius Referrals: geniusreferrals.com (verified 2026-06-19). ReferralCandy: referralcandy.com (verified 2026-06-19).
Key features
Genius Referrals: Transparent per-advocate overage pricing; White-label branding (Platinum); Automated reward payouts (Silver+); 20% annual billing discount across all plans
ReferralCandy: Hybrid flat + success-fee pricing model; Unlimited referral and affiliate campaigns on all plans; Full API access on all plans; Decreasing success fee rate as you upgrade