Best Referral Marketing · head-to-head
Referral Rock vs ReferralCandy
A sourced, side-by-side comparison for referral marketing. ReferralCandy has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Referral Rock $175/mo vs ReferralCandy $39/mo — ReferralCandy is cheaper to start.
- Free tier: Referral Rock No; ReferralCandy No.
- HIPAA: Referral Rock —; ReferralCandy —.
Side by side
| Referral Rock | ReferralCandy | |
|---|---|---|
| Entry price | $175/mo (Professional) | $39/mo (Basic) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | — |
| GDPR | — | — |
| Best for | B2B referral programs | ecommerce brands on Shopify or WooCommerce |
Sources — Referral Rock: referralrock.com (verified 2026-06-19). ReferralCandy: referralcandy.com (verified 2026-06-19).
Key features
Referral Rock: Referral lifecycle tracking; Hosted member portal with custom domain (Pro+); Gift card and cash payout rewards (Pro+); Multi-program and franchise support (Scale Out)
ReferralCandy: Hybrid flat + success-fee pricing model; Unlimited referral and affiliate campaigns on all plans; Full API access on all plans; Decreasing success fee rate as you upgrade