Best Referral Marketing · head-to-head

Referral Rock vs ReferralCandy

A sourced, side-by-side comparison for referral marketing. ReferralCandy has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

ReferralCandy has the lower entry price — Referral Rock starts at $175/mo, ReferralCandy at $39/mo. Free tier: Referral Rock No, ReferralCandy No. HIPAA: Referral Rock —, ReferralCandy —.

As of 2026-09-03 · figures link to their source below STALE

Side by side

Referral Rock

$175/mo entry
Entry price$175/mo (Professional)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forB2B referral programs

ReferralCandy

$39/mo entry
Entry price$39/mo (Basic)
Free tierNo
HIPAA (BAA)
SOC 2
GDPR
Best forecommerce brands on Shopify or WooCommerce

Sources — Referral Rock: referralrock.com (verified 2026-06-19) STALE · 2026-06-19 · ReferralCandy: referralcandy.com (verified 2026-09-03)

Key features

Referral Rock: Referral lifecycle tracking; Hosted member portal with custom domain (Pro+); Gift card and cash payout rewards (Pro+); Multi-program and franchise support (Scale Out)

ReferralCandy: Hybrid flat + success-fee pricing model; Unlimited referral and affiliate campaigns on all plans; Full API access on all plans; Decreasing success fee rate as you upgrade

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