Is ReferralCandy or Yotpo Referrals cheaper?

Yotpo Referrals has the lower entry price — ReferralCandy starts at $39/mo and Yotpo Referrals at $0/mo.

Does ReferralCandy or Yotpo Referrals support HIPAA?

ReferralCandy's public pages do not say; Yotpo Referrals's public pages do not say. Confirm current scope with the vendor.

Best Referral Marketing · head-to-head

ReferralCandy vs Yotpo Referrals

A sourced, side-by-side comparison for referral marketing. Yotpo Referrals has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Yotpo Referrals has the lower entry price — ReferralCandy starts at $39/mo, Yotpo Referrals at $0/mo. Free tier: ReferralCandy No, Yotpo Referrals Yes. HIPAA: ReferralCandy —, Yotpo Referrals —.

As of 2026-11-01 · figures link to their source below STALE

Side by side

ReferralCandy

$39/mo entry

Entry price$39/mo (Basic)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPR—

Best forecommerce brands on Shopify or WooCommerce

Yotpo Referrals

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)—

SOC 2—

GDPR—

Best forShopify merchants wanting loyalty + referrals in one tool

Sources — ReferralCandy: referralcandy.com (verified 2026-11-01) · Yotpo Referrals: yotpo.com (verified 2026-09-26) STALE · 2026-09-26

Key features

ReferralCandy: Hybrid flat + success-fee pricing model; Unlimited referral and affiliate campaigns on all plans; Full API access on all plans; Decreasing success fee rate as you upgrade

Yotpo Referrals: Referrals bundled with loyalty (points, VIP tiers) — but only on Pro and above; Order-based pricing with per-order overage; Free forever tier (loyalty basics only; referrals NOT included); Dedicated CSM on Premium

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