Best SEO Tools · head-to-head
Ahrefs vs Moz Pro
A sourced, side-by-side comparison for seo tools. Ahrefs has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Ahrefs $0/mo vs Moz Pro $49/mo — Ahrefs is cheaper to start.
- Free tier: Ahrefs Yes; Moz Pro No.
- HIPAA: Ahrefs —; Moz Pro —.
Side by side
| Ahrefs | Moz Pro | |
|---|---|---|
| Entry price | $0/mo (Free) | $49/mo (Starter) |
| Free tier | Yes | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | — |
| GDPR | Yes | — |
| Best for | SEO agencies and consultants needing deep backlink data | SEO practitioners who value Domain Authority and Moz's proprietary link metrics |
Sources — Ahrefs: ahrefs.com (verified 2026-06-14). Moz Pro: getapp.com (verified 2026-06-14).
Key features
Ahrefs: Site Explorer (backlink and organic traffic analysis); Keywords Explorer (2.5B+ keyword database); Site Audit (technical SEO crawler); Rank Tracker (SERP position monitoring); Content Explorer (content research and gap analysis); Web Analytics (first-party, cookieless); Social Media Manager (beta); AI Content Helper; Brand Radar (AI search visibility monitoring); MCP connector for AI assistant integrations
Moz Pro: Keyword research and difficulty scoring; Rank tracking across search engines; Site audit and technical SEO analysis; Backlink analysis and link explorer; Competitive research and benchmarking; Domain Authority (DA) metric; On-page optimization recommendations; MozBar Chrome extension (free); AI content briefs (higher tiers); AI visibility dashboards; Custom reporting