Is Ahrefs or Moz Pro cheaper?

Ahrefs has the lower entry price — Ahrefs starts at $0/mo and Moz Pro at $49/mo.

Does Ahrefs or Moz Pro support HIPAA?

HIPAA support — Ahrefs: —; Moz Pro: —. Confirm current scope with the vendor.

Ahrefs vs Moz Pro

A sourced, side-by-side comparison for seo tools. Ahrefs has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Ahrefs has the lower entry price — Ahrefs starts at $0/mo, Moz Pro at $49/mo. Free tier: Ahrefs Yes, Moz Pro No. HIPAA: Ahrefs —, Moz Pro —.

As of 2026-09-05 · figures link to their source below

Side by side

Ahrefs

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)—

SOC 2—

GDPRYes

Best forSEO agencies and consultants needing deep backlink data

Moz Pro

$49/mo entry

Entry price$49/mo (Starter)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPR—

Best forSEO practitioners who value Domain Authority and Moz's proprietary link metrics

Sources — Ahrefs: ahrefs.com (verified 2026-09-03) · Moz Pro: moz.com (verified 2026-09-05)

Key features

Ahrefs: Site Explorer (backlink and organic traffic analysis); Keywords Explorer (2.5B+ keyword database); Site Audit (technical SEO crawler); Rank Tracker (SERP position monitoring); Content Explorer (content research and gap analysis); Web Analytics (first-party, cookieless); Social Media Manager (beta); AI Content Helper; Brand Radar (AI search visibility monitoring); MCP connector for AI assistant integrations

Moz Pro: Keyword research and difficulty scoring; Rank tracking across search engines; Site audit and technical SEO analysis; Backlink analysis and link explorer; Competitive research and benchmarking; Domain Authority (DA) metric; On-page optimization recommendations; MozBar Chrome extension (free); AI content briefs (higher tiers); AI visibility dashboards; Custom reporting

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