Is Ahrefs or Moz Pro cheaper?

Ahrefs has the lower entry price — Ahrefs starts at $0/mo and Moz Pro at $49/mo.

Does Ahrefs or Moz Pro support HIPAA?

HIPAA support — Ahrefs: —; Moz Pro: —. Confirm current scope with the vendor.

Ahrefs vs Moz Pro

A sourced, side-by-side comparison for seo tools. Ahrefs has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Ahrefs has the lower entry price — Ahrefs starts at $0/mo, Moz Pro at $49/mo. Free tier: Ahrefs Yes, Moz Pro No. HIPAA: Ahrefs —, Moz Pro —.

As of 2026-06-14 · figures link to their source below

Side by side

Ahrefs

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)—

SOC 2—

GDPRYes

Best forSEO agencies and consultants needing deep backlink data

Moz Pro

$49/mo entry

Entry price$49/mo (Starter)

Free tierNo

HIPAA (BAA)—

SOC 2—

GDPR—

Best forSEO practitioners who value Domain Authority and Moz's proprietary link metrics

Sources — Ahrefs: ahrefs.com (verified 2026-06-14) · Moz Pro: getapp.com (verified 2026-06-14)

Key features

Ahrefs: Site Explorer (backlink and organic traffic analysis); Keywords Explorer (2.5B+ keyword database); Site Audit (technical SEO crawler); Rank Tracker (SERP position monitoring); Content Explorer (content research and gap analysis); Web Analytics (first-party, cookieless); Social Media Manager (beta); AI Content Helper; Brand Radar (AI search visibility monitoring); MCP connector for AI assistant integrations

Moz Pro: Keyword research and difficulty scoring; Rank tracking across search engines; Site audit and technical SEO analysis; Backlink analysis and link explorer; Competitive research and benchmarking; Domain Authority (DA) metric; On-page optimization recommendations; MozBar Chrome extension (free); AI content briefs (higher tiers); AI visibility dashboards; Custom reporting

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