Best SEO Tools · alternatives
Best Moz Pro alternatives (2026)
7 alternatives to Moz Pro in seo tools, ranked by entry price. Moz Pro starts at $49/mo. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Key takeaways
- Cheaper than Moz Pro: Ahrefs, Sitebulb, Mangools, SpyFu.
- Free alternatives: Ahrefs, Mangools.
- Closest by price: Ahrefs ($0/mo), Sitebulb ($18/mo), Mangools ($37.7/mo).
Moz Pro alternatives compared
| # | Alternative | Entry price | Free | HIPAA | Best for | Source |
|---|---|---|---|---|---|---|
| 1 | Ahrefs | $0/mo | Yes | — | SEO agencies and consultants needing deep backlink data | ahrefs.com |
| 2 | Sitebulb STALE · 2026-09-05 | $18/mo | No | — | Technical SEO specialists who need deep crawl data with clear prioritized remediation guidance | sitebulb.com |
| 3 | Mangools STALE · 2026-09-05 | $37.7/mo | Yes | — | Budget-conscious freelancers and solopreneurs who want a polished UX at a low price point | mangools.com |
| 4 | SpyFu | $39/mo | No | — | PPC and paid search teams that need deep competitor ad intelligence alongside SEO data | spyfu.com |
| 5 | Serpstat STALE · 2026-09-03 | $50/mo | No | — | Budget-conscious teams wanting all-in-one SEO + PPC competitive intelligence at lower cost than Semrush/Ahrefs | serpstat.com |
| 6 | SE Ranking STALE · 2026-09-05 | $129/mo | No | — | Agencies needing white-label reporting and multi-seat collaboration at a lower price than Semrush | seranking.com |
| 7 | Semrush | $139.95/mo | No | — | All-in-one SEO and digital marketing teams needing a single platform | backlinko.com |
Data current through 2026-11-01. STALE marks a row whose price we have not re-checked at its source in over 30 days; a vendor with no published price is marked when any of its plans is. 4 of 7 rows above are marked. Compare any two directly on the SEO Tools index.