Best SEO Tools · head-to-head
Semrush vs Moz Pro
A sourced, side-by-side comparison for seo tools. Moz Pro has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Semrush $139.95/mo vs Moz Pro $49/mo — Moz Pro is cheaper to start.
- Free tier: Semrush No; Moz Pro No.
- HIPAA: Semrush —; Moz Pro —.
Side by side
| Semrush | Moz Pro | |
|---|---|---|
| Entry price | $139.95/mo (Pro) | $49/mo (Starter) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | — | — |
| GDPR | Yes | — |
| Best for | All-in-one SEO and digital marketing teams needing a single platform | SEO practitioners who value Domain Authority and Moz's proprietary link metrics |
Sources — Semrush: backlinko.com (verified 2026-06-14). Moz Pro: getapp.com (verified 2026-06-14).
Key features
Semrush: Keyword research (6 tools); Rank tracking (4 tools); Technical SEO site audit (3 tools); Backlink analysis and link building (6 tools); Content optimization and marketing (4 tools); Competitive and market analysis (5 tools); Local SEO (6 tools); Social media management (4 tools); Paid advertising intelligence (3 tools); AI Visibility Toolkit (AI search monitoring); AI PR Toolkit; App Center marketplace
Moz Pro: Keyword research and difficulty scoring; Rank tracking across search engines; Site audit and technical SEO analysis; Backlink analysis and link explorer; Competitive research and benchmarking; Domain Authority (DA) metric; On-page optimization recommendations; MozBar Chrome extension (free); AI content briefs (higher tiers); AI visibility dashboards; Custom reporting