Best SEO Tools · head-to-head
Semrush vs Moz Pro
A sourced, side-by-side comparison for seo tools. Moz Pro has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Moz Pro has the lower entry price — Semrush starts at $139.95/mo, Moz Pro at $49/mo. Free tier: Semrush No, Moz Pro No. HIPAA: Semrush —, Moz Pro —.
As of 2026-09-05 · figures link to their source below STALE
Side by side
Semrush
$139.95/mo entryMoz Pro
$49/mo entrySources — Semrush: backlinko.com (verified 2026-09-05) STALE · 2026-06-14 · Moz Pro: moz.com (verified 2026-09-05)
Key features
Semrush: Keyword research (6 tools); Rank tracking (4 tools); Technical SEO site audit (3 tools); Backlink analysis and link building (6 tools); Content optimization and marketing (4 tools); Competitive and market analysis (5 tools); Local SEO (6 tools); Social media management (4 tools); Paid advertising intelligence (3 tools); AI Visibility Toolkit (AI search monitoring); AI PR Toolkit; App Center marketplace
Moz Pro: Keyword research and difficulty scoring; Rank tracking across search engines; Site audit and technical SEO analysis; Backlink analysis and link explorer; Competitive research and benchmarking; Domain Authority (DA) metric; On-page optimization recommendations; MozBar Chrome extension (free); AI content briefs (higher tiers); AI visibility dashboards; Custom reporting