Best SEO Tools · head-to-head
Semrush vs Moz Pro
A sourced, side-by-side comparison for seo tools. Moz Pro has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
Moz Pro has the lower entry price — Semrush starts at $139.95/mo, Moz Pro at $49/mo. Free tier: Semrush No, Moz Pro No. HIPAA: Semrush —, Moz Pro —.
As of 2026-06-14 · figures link to their source below
Side by side
Semrush
$139.95/mo entryMoz Pro
$49/mo entrySources — Semrush: backlinko.com (verified 2026-06-14) · Moz Pro: getapp.com (verified 2026-06-14)
Key features
Semrush: Keyword research (6 tools); Rank tracking (4 tools); Technical SEO site audit (3 tools); Backlink analysis and link building (6 tools); Content optimization and marketing (4 tools); Competitive and market analysis (5 tools); Local SEO (6 tools); Social media management (4 tools); Paid advertising intelligence (3 tools); AI Visibility Toolkit (AI search monitoring); AI PR Toolkit; App Center marketplace
Moz Pro: Keyword research and difficulty scoring; Rank tracking across search engines; Site audit and technical SEO analysis; Backlink analysis and link explorer; Competitive research and benchmarking; Domain Authority (DA) metric; On-page optimization recommendations; MozBar Chrome extension (free); AI content briefs (higher tiers); AI visibility dashboards; Custom reporting