Best Session Replay · head-to-head
Mouseflow vs FullStory
A sourced, side-by-side comparison for session replay. Mouseflow has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Mouseflow $0/mo vs FullStory $0/mo — Mouseflow is cheaper to start.
- Free tier: Mouseflow Yes; FullStory Yes.
- HIPAA: Mouseflow Yes; FullStory —.
Side by side
| Mouseflow | FullStory | |
|---|---|---|
| Entry price | $0/mo (Free) | $0/mo (Free) |
| Free tier | Yes | Yes |
| HIPAA (BAA) | Yes | — |
| SOC 2 | — | — |
| GDPR | Yes | Yes |
| Best for | eCommerce and lead-gen teams optimizing conversion funnels and forms | Product and engineering teams needing combined replay + analytics |
Sources — Mouseflow: mouseflow.com (verified 2026-06-14). FullStory: fullstory.com (verified 2026-06-14).
Key features
Mouseflow: Session replay with AI-assisted behavior querying (Mina AI); Website heatmaps (click, scroll, attention, friction); Journey analytics with step-by-step path tracking; Automatic friction detection and satisfaction scoring; Conversion funnels with revenue impact analysis; Form analytics — identifies drop-off fields; Feedback surveys targeting specific audiences; Mouseflow MCP Server for AI assistant integration; HIPAA compliance for US data center (Enterprise BAA); ISO 27001, SOC 1 Type II, and PCI certified; Open REST API (Premium+); 42 third-party integrations
FullStory: Session replay with DOM playback; Heatmaps (click, scroll, conversion maps); Product analytics (funnels, journeys, retention, path analysis); StoryAI — natural language behavioral data queries; Live session viewing; Mobile analytics (iOS, Android); Guides and Surveys in-product tooling; Developer tools and console/network log capture; Autocapture (FullCapture) — no manual tagging required; Data Layer Capture and server-side events; SAML SSO (Enterprise)