Best Session Replay · head-to-head

Mouseflow vs FullStory

A sourced, side-by-side comparison for session replay. Mouseflow has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Mouseflow has the lower entry price — Mouseflow starts at $0/mo, FullStory at $0/mo. Free tier: Mouseflow Yes, FullStory Yes. HIPAA: Mouseflow Yes, FullStory —.

As of 2026-06-14 · figures link to their source below

Side by side

Mouseflow

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)Yes
SOC 2
GDPRYes
Best foreCommerce and lead-gen teams optimizing conversion funnels and forms

FullStory

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)
SOC 2
GDPRYes
Best forProduct and engineering teams needing combined replay + analytics

Sources — Mouseflow: mouseflow.com (verified 2026-06-14) · FullStory: fullstory.com (verified 2026-06-14)

Key features

Mouseflow: Session replay with AI-assisted behavior querying (Mina AI); Website heatmaps (click, scroll, attention, friction); Journey analytics with step-by-step path tracking; Automatic friction detection and satisfaction scoring; Conversion funnels with revenue impact analysis; Form analytics — identifies drop-off fields; Feedback surveys targeting specific audiences; Mouseflow MCP Server for AI assistant integration; HIPAA compliance for US data center (Enterprise BAA); ISO 27001, SOC 1 Type II, and PCI certified; Open REST API (Premium+); 42 third-party integrations

FullStory: Session replay with DOM playback; Heatmaps (click, scroll, conversion maps); Product analytics (funnels, journeys, retention, path analysis); StoryAI — natural language behavioral data queries; Live session viewing; Mobile analytics (iOS, Android); Guides and Surveys in-product tooling; Developer tools and console/network log capture; Autocapture (FullCapture) — no manual tagging required; Data Layer Capture and server-side events; SAML SSO (Enterprise)

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