Best Social Listening · head-to-head

Brand24 vs BuzzSumo

A sourced, side-by-side comparison for social listening. BuzzSumo has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

BuzzSumo has the lower entry price — Brand24 starts at $249/mo, BuzzSumo at $199/mo. Free tier: Brand24 No, BuzzSumo No. HIPAA: Brand24 —, BuzzSumo —.

As of 2026-11-01 · figures link to their source below STALE

Side by side

Brand24

$249/mo entry
Entry price$249/mo (Individual)
Free tierNo
HIPAA (BAA)—
SOC 2—
GDPRYes
Best forbrand monitoring

BuzzSumo

$199/mo entry
Entry price$199/mo (Content Creation)
Free tierNo
HIPAA (BAA)—
SOC 2—
GDPRYes
Best forcontent marketing

Sources — Brand24: brand24.com (verified 2026-09-03) STALE · 2026-09-03 · BuzzSumo: buzzsumo.com (verified 2026-11-01)

Key features

Brand24: AI Sentiment Analysis across all plans; AI Brand Assistant and AI Events Detection on Pro+; Lightning Search for real-time monitoring; Advanced Reports on Business+

BuzzSumo: Content Analyzer for trending content discovery; Media Database & Outreach on PR & Comms+; YouTube Analyzer on Suite+; Question Analyzer for content ideation

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