Best Social Listening · head-to-head
Sprout Social vs Brand24
A sourced, side-by-side comparison for social listening. Sprout Social has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Sprout Social $79/mo vs Brand24 $199/mo — Sprout Social is cheaper to start.
- Free tier: Sprout Social No; Brand24 No.
- HIPAA: Sprout Social —; Brand24 —.
Side by side
| Sprout Social | Brand24 | |
|---|---|---|
| Entry price | $79/mo (Essentials) | $199/mo (Individual) |
| Free tier | No | No |
| HIPAA (BAA) | — | — |
| SOC 2 | Yes | — |
| GDPR | Yes | Yes |
| Best for | social media management | brand monitoring |
Sources — Sprout Social: sproutsocial.com (verified 2026-06-15). Brand24: brand24.com (verified 2026-06-15).
Key features
Sprout Social: Unified social inbox across all platforms; AI Assist for content creation and reply suggestions; Social Listening add-on with sentiment and spike alerts; Deep Salesforce and CRM integrations
Brand24: AI Sentiment Analysis across all plans; AI Brand Assistant and AI Events Detection on Pro+; Lightning Search for real-time monitoring; Advanced Reports on Business+