Best Social Listening · head-to-head
Sprout Social vs Brand24
A sourced, side-by-side comparison for social listening. Sprout Social has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.
Sprout Social has the lower entry price — Sprout Social starts at $99/mo, Brand24 at $249/mo. Free tier: Sprout Social No, Brand24 No. HIPAA: Sprout Social —, Brand24 —.
As of 2026-09-03 · figures link to their source below
Side by side
Sprout Social
$99/mo entryBrand24
$249/mo entrySources — Sprout Social: sproutsocial.com (verified 2026-09-03) · Brand24: brand24.com (verified 2026-09-03)
Key features
Sprout Social: Unified social inbox across all platforms; AI Assist for content creation and reply suggestions; Social Listening add-on with sentiment and spike alerts; Deep Salesforce and CRM integrations
Brand24: AI Sentiment Analysis across all plans; AI Brand Assistant and AI Events Detection on Pro+; Lightning Search for real-time monitoring; Advanced Reports on Business+