Best Social Listening · head-to-head
Sprout Social vs Brand24
A sourced, side-by-side comparison for social listening. Sprout Social has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
Sprout Social has the lower entry price — Sprout Social starts at $79/mo, Brand24 at $199/mo. Free tier: Sprout Social No, Brand24 No. HIPAA: Sprout Social —, Brand24 —.
As of 2026-06-15 · figures link to their source below
Side by side
Sprout Social
$79/mo entryBrand24
$199/mo entrySources — Sprout Social: sproutsocial.com (verified 2026-06-15) · Brand24: brand24.com (verified 2026-06-15)
Key features
Sprout Social: Unified social inbox across all platforms; AI Assist for content creation and reply suggestions; Social Listening add-on with sentiment and spike alerts; Deep Salesforce and CRM integrations
Brand24: AI Sentiment Analysis across all plans; AI Brand Assistant and AI Events Detection on Pro+; Lightning Search for real-time monitoring; Advanced Reports on Business+