Best Social Listening · head-to-head
Sprout Social vs BuzzSumo
A sourced, side-by-side comparison for social listening. Sprout Social has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
Sprout Social has the lower entry price — Sprout Social starts at $79/mo, BuzzSumo at $199/mo. Free tier: Sprout Social No, BuzzSumo No. HIPAA: Sprout Social —, BuzzSumo —.
As of 2026-06-15 · figures link to their source below
Side by side
Sprout Social
$79/mo entryBuzzSumo
$199/mo entrySources — Sprout Social: sproutsocial.com (verified 2026-06-15) · BuzzSumo: buzzsumo.com (verified 2026-06-15)
Key features
Sprout Social: Unified social inbox across all platforms; AI Assist for content creation and reply suggestions; Social Listening add-on with sentiment and spike alerts; Deep Salesforce and CRM integrations
BuzzSumo: Content Analyzer for trending content discovery; Media Database & Outreach on PR & Comms+; YouTube Analyzer on Suite+; Question Analyzer for content ideation