Independiente · de origen propio · Actualizado 2026-06-15
Best Local SEO Tools (2026)
10 Opciones comparadas en función del precio, el plan gratuito, el cumplimiento normativo y la adecuación a las necesidades, ordenadas de menor a mayor precio. Cada cifra incluye un enlace a la página web del propio proveedor y la fecha en la que la recopilamos; los planes que solo ofrecen presupuesto muestran un guion, nunca una estimación.
Puntos clave
- El más barato: Whitespark — $1 al mes.
- Nivel gratuito: Whitespark.
- Con seguimiento: 10 proveedores, datos actualizados hasta el 2026-06-15.
Comparación
| # | Local SEO Tools | Precio de entrada | Gratis | HIPAA | SOC 2 | Ideal para | Fuente |
|---|---|---|---|---|---|---|---|
| 1 | Whitespark | $1 al mes | Sí | — | — | citation-focused local SEO specialists | whitespark.ca |
| 2 | Moz Local | $20 al mes | No | — | — | single-location SMBs | tekpon.com |
| 3 | Semrush Local | $30 al mes | No | — | — | existing Semrush users adding local SEO | semrush.com |
| 4 | BrightLocal | $39 al mes | No | — | — | local SEO agencies | brightlocal.com |
| 5 | Localo | $49 al mes | No | — | — | single-location SMBs | localo.com |
| 6 | Synup | $99 al mes | No | — | — | digital marketing agencies | synup.com |
| 7 | Birdeye | — | No | — | — | multi-location SMBs wanting reputation + messaging in one platform | solo para cotizaciones |
| 8 | SOCi | — | No | — | — | multi-location franchises | solo para cotizaciones |
| 9 | Uberall | — | No | — | — | enterprise multi-location brands | solo para cotizaciones |
| 10 | Yext | — | No | — | — | enterprise multi-location brands | solo para cotizaciones |
Los precios corresponden a la tarifa mensual de autoservicio más baja publicada en la fecha que figura en la fuente.
Cómo hemos elaborado este informe
Official pricing pages were re-fetched 2026-06-15/18 for each vendor where accessible (whitespark.ca product pages, synup.com/en/pricing, localo.com/pricing, semrush.com/kb/1611-pricing-and-plans, uberall.com/en-us/pricing, birdeye.com/pricing, soci.ai/pricing). brightlocal.com/pricing now displays 'Price on request' for Track/Manage/Grow, so the $39/$49/$59 monthly figures are sourced from third-party checkthat.ai and retained as multi-source consensus (a +5% Track / +10% Manage&Grow increase is announced effective 2026-07-01; current prices apply through June 2026). moz.com was unreachable; Moz Local per-location prices ($20/$30/$40 monthly; $16/$24/$33 annual-equivalent) corroborated across tekpon, stackscored, g2 and multiple 2026 aggregators. Yext's official pricing page returned HTTP 503; self-serve tiers ($199/$449/$499/$999 PER YEAR per location, annual billing only) sourced from checkthat.ai and socialpilot.co with consistent multi-source agreement, applying to US small businesses (10-25 locations) only. Per-location is the billing unit for BrightLocal, Moz Local, Semrush Local and Yext; Synup uses flat agency seat/location tiers; Whitespark sells standalone tools; Uberall/Birdeye/SOCi are quote-only. monthlyUsd is set to null for any plan whose recurring monthly price is not published (Yext annual-only, all quote-only enterprise tiers). accessedAt 2026-06-15.