Guide · Online Booking
Stripping the vendor's name off your booking page is a paid-tier unlock — and Setmore does it for $5
Removing 'powered by' branding is the cheapest paid feature in scheduling software, but the lowest price hides whether you're billed per seat or per account.
Almost every booking tool will hand you a free page, and almost every one of those free pages carries the vendor’s name on it — Setmore’s Free tier ships a “branded booking page,” Picktime gives you a booking page on its $0 plan, and YouCanBookMe’s free page literally reads “Powered for free by YouCanBookMe.” Taking that label off is not a feature you negotiate; it’s a line item on the next plan up. The only question is how cheaply you can buy your way past it.
The shortest answer: Setmore’s Pro plan removes branding for $5 per user per month on annual billing ($12/user/mo if you pay monthly). For a solo operator that is the floor of this entire category.
What branding removal actually costs
Here are the cheapest plans in the dataset that explicitly strip or replace the vendor’s branding, with the billing model that determines what you’ll really pay:
| Tool | Plan | Removes branding at | Billing model |
|---|---|---|---|
| Setmore | Pro | $5/user/mo (annual) · $12 monthly | per seat |
| Appointlet | Premium | $9/member/mo (annual) · $12 monthly | per seat |
| TidyCal | Pro | $12/mo · $99/yr | flat (one account) |
| Doodle | Pro | $15/user/mo · ~$11/user/mo annual | per seat |
Setmore wins on sticker price, but notice the third column. Setmore and Appointlet both bill per seat — that $5 and $9 are each user’s monthly cost, so a three-person studio pays $15 or $27 a month, not $5 or $9. TidyCal’s Pro is a flat account fee: $12/mo (or $99/yr, which the page discounts roughly 31% off a $144 list) covers the whole booking page, and it throws in a custom domain on top of removing branding — the only tool here that lets you front the page on your own URL.
That flips the ranking the moment you add staff. Setmore is cheapest for one person at $5/mo annual. But TidyCal’s flat $12 is already cheaper than two Setmore seats ($10/mo annual, $24/mo monthly) the instant a second user logs in, and far cheaper than three. If you’re a solo consultant, Setmore; if you’re a small team that all needs to appear on one branded page, TidyCal’s flat fee is the structurally cheaper buy.
The free-tier branding tax
It’s worth being precise about what you’re escaping. On Setmore’s Free plan (up to 4 users, 200 appointments a month) the booking page is branded — the un-branding is bundled into Pro alongside two-way calendar sync, SMS reminders and the API. Picktime’s $0 plan likewise gives you a working booking page for up to 3 users; its paid Starter and Pro tiers run $3.00 and $2.25 per user per month on annual billing, cheaper headline numbers than Setmore, but the dataset doesn’t record branding removal as a Picktime paid unlock, so a sub-$3 seat there is buying capacity and SMS, not a clean white-label page. Don’t assume the cheapest seat removes the badge.
Where it stops being cheap
Branding control climbs fast once you move past these four. Doodle folds “custom branding” into its Pro license at $15/user/mo (about $11/user/mo if you prepay the $132 annual). vcita bundles a “branded portal” into its entry Kickstart tier at $35/seat/mo — and tacks on a $150 setup session with no free session on that tier. Cal.com reserves “organization branding” for its Organizations plan at $37/user/mo. Those are real white-label features, but you’re paying for a CRM-grade portal, not just a clean page.
There’s also a one-time option worth flagging: TidyCal’s Agency Lifetime is a flat $79 one-time payment (no recurring fee, unlimited team members), but the dataset notes it only reduces branding rather than removing it — for a fully clean page you still want Pro.
How to read this
If the only thing you want is your name instead of theirs on a booking page, Setmore Pro at $5/user/mo (annual) is the cheapest entry point, and Appointlet Premium at $9/member/mo (annual) is the next-cheapest per-seat option. But “cheapest” is a seat-count question disguised as a price question: the moment more than one person needs to live on that page, TidyCal’s flat $12/mo (or $99/yr) — branding gone plus a custom domain — overtakes both. Free tiers will keep handing you a branded page for $0; everything above is the price of making it look like yours.