Guide · Call Tracking
Real estate leads arrive by call and web form — only two tracked platforms bundle both, at $60 and $95
An agent who wants calls and form/chat leads attributed in one dashboard has exactly two named tiers to choose from, and the dataset says precisely what forms add to each base.
A listing agent’s leads come in two streams: phone calls from yard signs and portal profiles, and web-form or chat enquiries from your site and landing pages. The question that actually matters for attribution is which platform puts both in one dashboard, and what the combined tracking costs. In this dataset, the answer is short. Exactly two vendors name form (and chat) tracking inside a published plan, and both put it one rung above their call-only base: WhatConverts bundles it on the Plus plan at $60/mo, and CallRail on Lead Tracking Complete at $95/mo. Every other vendor here meters calls only and never lists forms as a plan feature, so for “calls plus forms, one tool,” these are your two choices.
What the forms tier actually adds
The useful number isn’t the headline price — it’s what the form layer adds to the call-only base, because that’s the premium you pay to stop running two tools.
| WhatConverts | CallRail | |
|---|---|---|
| Call-only base / mo | $30 (Call Tracking) | $50 (Lead Tracking) |
| Forms-bundled tier / mo | $60 (Plus) | $95 (Lead Tracking Complete) |
| What forms add to the base | +$30/mo | +$45/mo |
| What the forms tier includes | 300 forms/chats + call tracking, $30 usage credit | form tracking + multi-touch cost-per-lead reporting |
| Local minute rate | $0.045/min | $0.045/min |
So WhatConverts charges $30 more to fold forms and chats onto its $30 call-tracking base, landing at $60; CallRail charges $45 more over its $50 base, landing at $95. WhatConverts’ Plus tier also states a concrete allowance — 300 forms/chats — and keeps the same $30 usage credit that its entry tier carries, so the first stretch of call usage is effectively prepaid. CallRail’s Complete tier instead leans on its entry quota: the $50 Lead Tracking base bundles 250 local minutes and 5 tracking numbers, useful if you’re spinning up a separate number per listing or per portal.
Same meter, so the gap is the base, not the minutes
For a realtor weighing ongoing cost, the meter matters as much as the subscription. Here it’s a wash: both platforms bill local call minutes at the identical $0.045/min, toll-free at $0.065/min, and SMS at $0.03/message — a single platform-wide rate on each side, not a per-plan figure. A tracked call from a sign or a Zillow profile costs the same on either system. That means the $60-vs-$95 difference at the forms-bundled tier is entirely subscription and bundled allowance, not a cheaper or more expensive minute. At a typical agent’s volume — a few hundred minutes of buyer and seller calls a month — usage sits well inside what either base contemplates, so the line item you’ll actually budget is the $60 or $95 itself.
Where CallRail’s extra $35 goes
WhatConverts is the cheaper forms-inclusive option at every published rung, and the gap is consistent: $30 vs $50 on call-only, $60 vs $95 once forms are bundled. CallRail’s premium starts paying off higher up its ladder, where Lead Conversion ($150/mo) layers in Premium Conversation Intelligence — AI call summaries and sentiment scoring on recorded calls — and Lead Conversion Complete ($195/mo) adds coaching on top of forms and intelligence together. WhatConverts’ own ladder runs Pro at $100/mo and Elite at $160/mo, each still carrying the $30 usage credit. For an agent who just wants both lead streams attributed to the right campaign, none of those upper tiers is necessary — the decision lives entirely at the $60-vs-$95 line.
One more field separates them, and it has nothing to do with real estate volume. CallRail publishes HIPAA support with an available BAA; WhatConverts publishes neither. That’s irrelevant to a residential agent but worth knowing if you also handle anything regulated. On integrations, CallRail advertises 700+ connectors (including Google Ads, GA4, HubSpot, Salesforce, Facebook) while WhatConverts routes through Zapier’s 2,000+ alongside native Google Ads, Facebook, Pipedrive and Calendly hooks — for a standard agent stack, breadth is a tie.
How to read this
If you’re a real estate agent who wants calls and web-form or chat leads attributed in one place, the dataset narrows the field to two: WhatConverts Plus at $60/mo, which adds 300 forms/chats and form attribution for $30 over its call base, or CallRail Lead Tracking Complete at $95/mo, which adds form tracking and cost-per-lead reporting for $45 over its base. WhatConverts is the cheaper bundle by $35/mo, and because both meter calls at the same $0.045/min, that gap is the whole difference. CallRail earns the premium only if you later want its built-in Conversation Intelligence at $150–$195 — or a BAA most agents will never need. For the core job of seeing every call and every form lead in a single attribution report, $60 buys the complete picture.