Guide · Call Tracking
Real estate leads arrive by call and web form — only two tracked platforms bundle both, at $60 and $105
An agent who wants calls and form/chat leads attributed in one dashboard has exactly two named tiers to choose from, and the dataset says precisely what forms add to each base.
A listing agent’s leads come in two streams: phone calls from yard signs and portal profiles, and web-form or chat enquiries from your site and landing pages. The question that actually matters for attribution is which platform puts both in one dashboard, and what the combined tracking costs. In this dataset, the answer is short. Exactly two vendors name form (and chat) tracking inside a published plan, and both put it one rung above their call-only base: WhatConverts bundles it on the Plus plan at $60/mo, and CallRail on Lead Tracking Complete at $105/mo month-to-month ($95/mo billed annually). Every other vendor here meters calls only and never lists forms as a plan feature, so for “calls plus forms, one tool,” these are your two choices.
What the forms tier actually adds
The useful number isn’t the headline price — it’s what the form layer adds to the call-only base, because that’s the premium you pay to stop running two tools.
| WhatConverts | CallRail | |
|---|---|---|
| Call-only base / mo | $30 (Call Tracking) | $55 (Lead Tracking, month-to-month; $50 billed annually) |
| Forms-bundled tier / mo | $60 (Plus) | $105 (Lead Tracking Complete, month-to-month; $95 billed annually) |
| What forms add to the base | +$30/mo | +$50/mo |
| What the forms tier includes | 300 forms/chats + call tracking, $30 usage credit | form tracking + multi-touch cost-per-lead reporting |
| Local minute overage | $0.045/min, past the $30 usage credit | $0.06/min, past the 250-minute entry allotment |
Both CallRail figures are its month-to-month prices, because that is the basis WhatConverts and every other vendor in this dataset is quoted on. Worth saying plainly, because CallRail’s pricing page opens on its Yearly toggle: the first numbers a visitor sees there are $50 and $95, and those are what you pay committed to a year. Pay month to month, as most agents starting out do, and it is $55 and $105.
So WhatConverts charges $30 more to fold forms and chats onto its $30 call-tracking base, landing at $60; CallRail charges $50 more over its $55 base, landing at $105. WhatConverts’ Plus tier also states a concrete allowance — 300 forms/chats — and keeps the same $30 usage credit that its entry tier carries, so the first stretch of call usage is effectively prepaid. CallRail’s Complete tier instead leans on its entry quota: the Lead Tracking base bundles 250 local minutes and 5 tracking numbers, useful if you’re spinning up a separate number per listing or per portal.
The meter doesn’t close the gap either
For a realtor weighing ongoing cost, the meter matters as much as the subscription — and here the two platforms are not the same. WhatConverts bills a single platform-wide rate once its $30 usage credit is spent: $0.045/min local, $0.065/min toll-free, $0.03/message SMS, on every tier. CallRail prices usage against the allotment you buy rather than platform-wide. All four of its plans start on the same entry allotment — 5 local numbers and 250 local minutes — and at that allotment local minutes run $0.06/min, toll-free $0.08/min, and SMS $0.03/message. CallRail’s own plan table steps the rate down as the bundled allotment grows, reaching $0.045/min only at 4,000 local minutes a month, which is far past a single agent’s volume.
Both meters only start once the included usage runs out — CallRail bundles 250 local minutes into every plan, and WhatConverts’ $30 credit covers the first stretch of calling on every tier — so at a typical agent’s volume most months bill nothing extra on either side. Where the meter does run, a tracked minute costs about a third more on CallRail: 100 metered minutes is $4.50 on WhatConverts against $6.00 on CallRail. That is a difference of a few dollars a month, real but small beside the $45 subscription gap at the forms-bundled tier. The meter tilts the same way as the sticker; it just doesn’t tilt very far.
Where CallRail’s extra $45 goes
WhatConverts is the cheaper forms-inclusive option at every published rung, and the gap widens as you climb: $30 vs $55 on call-only, $60 vs $105 once forms are bundled. CallRail’s premium starts paying off higher up its ladder, where Lead Conversion ($165/mo month-to-month, $150 billed annually) layers in Premium Conversation Intelligence — AI call summaries and sentiment scoring on recorded calls — and Lead Conversion Complete ($215/mo month-to-month, $195 billed annually) adds coaching on top of forms and intelligence together. WhatConverts’ own ladder runs Pro at $100/mo and Elite at $160/mo, each still carrying the $30 usage credit. For an agent who just wants both lead streams attributed to the right campaign, none of those upper tiers is necessary — the decision lives entirely at the $60-vs-$105 line.
One more field separates them, and it has nothing to do with real estate volume. CallRail publishes HIPAA support with an available BAA — though the BAA comes through a separate, sales-gated Healthcare account rather than any of these self-serve tiers — while WhatConverts publishes neither. That’s irrelevant to a residential agent but worth knowing if you also handle anything regulated. On integrations, CallRail advertises 700+ connectors (including Google Ads, GA4, HubSpot, Salesforce, Facebook) while WhatConverts routes through Zapier’s 2,000+ alongside native Google Ads, Facebook, Pipedrive and Calendly hooks — for a standard agent stack, breadth is a tie.
How to read this
If you’re a real estate agent who wants calls and web-form or chat leads attributed in one place, the dataset narrows the field to two: WhatConverts Plus at $60/mo, which adds 300 forms/chats and form attribution for $30 over its call base, or CallRail Lead Tracking Complete at $105/mo month-to-month — $95 if you commit to a year — which adds form tracking and cost-per-lead reporting for $50 over its base. WhatConverts is the cheaper bundle by $45/mo month-to-month, and it meters minutes more cheaply too, $0.045/min local against CallRail’s $0.06 at the entry allotment, so nothing in the usage line closes that gap. CallRail earns the premium only if you later want its built-in Conversation Intelligence at $165–$215/mo — or a BAA most agents will never need. For the core job of seeing every call and every form lead in a single attribution report, $60 buys the complete picture.