Guide · Call Tracking
The cheapest way for an agency to run sub-accounts is $79 — but it answers a different question than the $500 'unlimited' tier
CallTrackingMetrics bundles 25 client sub-accounts into its $79 Marketing Lite plan; WhatConverts charges $500 and up for agency accounts but cuts your per-minute overage. They're priced for two different agencies.
If you’re an agency, the word “agency tier” hides two completely different pricing philosophies, and picking the wrong one can cost you several hundred dollars a month. Among the priced vendors in this dataset, CallTrackingMetrics’ Marketing Lite at $79/mo is the only plan that actually bundles a published count of client sub-accounts — 25 sub-accounts and unlimited users — which makes it the cheapest real sub-account container on the board. The headline alternative — WhatConverts’ “Unlimited Accounts” agency tiers — starts at $500/mo and climbs to $800 and $1,250. Same category, a roughly 6x gap at the entry rung, and the gap is the product comparison.
What $79 buys versus what $500 buys
Marketing Lite is priced per platform, not per client. You get 25 sub-accounts and unlimited seats inside that one $79 base, and usage is metered on top — live transcription runs $0.02/min, with no separate per-minute call overage published at this tier. Annual billing brings it to roughly $65/mo (~18% off), or ~$60/mo on a two-year term.
WhatConverts inverts that. Its standard single-account plans — $30 / $60 / $100 / $160 — aren’t built for managing many clients; the multi-client product is a separate ladder of $500 / $800 / $1,250 “Unlimited Accounts” tiers. What you buy with that premium isn’t just headroom; it’s a cheaper marginal minute. WhatConverts’ platform-wide overage on the regular plans is $0.045/min local, and the agency tiers cut it to $0.04/min.
| Vendor / tier | Base /mo | Multi-client structure | Marginal usage |
|---|---|---|---|
| CTM Marketing Lite | $79 | 25 sub-accounts, unlimited users | transcription $0.02/min |
| CTM Marketing Pro | $179 | 3,000 transcribed min + white-label | $0.02/min overage |
| WhatConverts (single) | $30–$160 | one account per plan | $0.045/min local |
| WhatConverts Unlimited Accounts | $500 / $800 / $1,250 | unlimited client accounts | $0.04/min local |
| Convirza Agency | $149 | agency plan | $0.05/min, $1.00/number |
| WildJar Agency | $89 | agency plan | $0.04/min |
The break-even is about minutes, not clients
The CTM-versus-WhatConverts choice is a volume question. That half-cent difference ($0.045 → $0.04) only matters at scale: you’d need to be metering roughly 100,000 local minutes a month before the $0.005/min saving alone covers the $500 base, never mind the gap to $79. For an agency running a few dozen clients at normal volumes, the per-minute discount is a rounding error and the base fee is the whole story — which puts CTM’s $79 firmly ahead.
Two things temper the simple “$79 wins” read. First, white-labelling lives a tier up at CTM: Marketing Pro ($179/mo) is where the white-label feature and 3,000 bundled transcribed minutes appear, so an agency that needs to put its own brand on client dashboards is really comparing $179, not $79. Second, WhatConverts’ agency tiers are explicitly unlimited accounts — past 25 clients on CTM you climb tiers or negotiate, whereas WhatConverts’ ceiling is the point you’ve already paid for.
Other “Agency”-labelled plans cost more — and bundle nothing
Three other vendors in this dataset attach the word “Agency” to a tier, and every one of them is priced above CTM’s $79: WildJar’s Agency tier is $89/mo with a $0.04/min rate, Nimbata’s Agency plan is $120/mo, and Convirza’s Agency tier is $149/mo at $0.05/min plus $1.00 per number. So the “Agency” label is not a discount signal here — none of these undercuts Marketing Lite, and more to the point none of them publishes a bundled sub-account count the way CTM does. Their “Agency” branding marks a usage/feature tier, not a packaged 25-client container. Nimbata’s is the hardest to line up at all: it bills per answered call rather than per minute, and the per-call rate isn’t published, so it can’t be compared on the same axis.
If you ignore the “Agency” label and just hunt for the lowest base price, the cheapest single-account entries among the priced vendors shown here are well under CTM’s $79 — Dialics at $0 (pure pay-as-you-go), Convirza Starter at $29, WhatConverts at $30, Nimbata Pro at $35, and WildJar Starter at $39 — but none of those bundles client sub-accounts either. CallRail, the most-integrated platform here (700+ native integrations), publishes a clean four-tier ladder from $50/mo but, like the rest, carries no bundled sub-account allotment in this dataset. For a single client several of those plans beat CTM’s sticker; for an agency that needs 25 clients packaged into one base, CTM’s $79 remains the only published sub-account bundle, which is what makes it the structurally cheaper unit for that job.
How to read this
For most multi-client agencies, CallTrackingMetrics Marketing Lite at $79/mo is the only published sub-account bundle among the priced vendors here, and therefore the cheapest one — 25 accounts, unlimited seats, usage metered thinly on top. Cheaper base prices exist (Dialics $0, Convirza $29, WhatConverts $30, Nimbata $35, WildJar $39, CallRail $50), but none of them packages client accounts, so they answer a different question. WhatConverts’ $500-plus agency tiers are not “more expensive CTM”; they’re a flat-rate, unlimited-account, lower-marginal-minute model that only pays off at minute volumes most agencies never hit. Per-seat-light versus per-client-flat: decide which describes your book of business before you compare the stickers, because the cheapest number and the right number are only the same plan if your client count stays under 25.