Guide · Call Tracking
Texting from your tracking number: only five call-tracking vendors publish what a message costs
Most call-tracking platforms meter minutes loudly and SMS quietly — only five name a per-message rate, only Convirza breaks out MMS, and the published spread runs 25x, from Dialics' automated reply at $0.0024 to WildJar's $0.06 text.
Texting a caller back from the same number that rang — appointment confirmations, “missed you, here’s a link,” review requests — is a feature most call-tracking vendors technically support and almost none price out loud. They publish a per-minute call rate on the front of the box and leave SMS to the fine print or a sales call. In our dataset of 16 call-tracking vendors, exactly five name a per-message SMS rate — one of them only for automated replies — and only one names an MMS rate. That alone collapses the buying decision.
Here is every vendor in the dataset that publishes what a text costs, cheapest message first.
| Vendor | Tier (priced) | SMS / message | MMS / message |
|---|---|---|---|
| Dialics | Pay As You Go ($0 base) | $0.0024 (auto SMS reply) | not published |
| Convirza | Agency ($149/mo) | $0.025 | $0.045 |
| Convirza | Starter ($29/mo) | $0.03 | $0.05 |
| CallRail | Lead Tracking ($55/mo month-to-month) | $0.03 | not published |
| WhatConverts | Call Tracking ($30/mo, no annual rate published) | $0.03 | not published |
| WildJar | Starter ($150/mo) and Growth/Agency ($89/mo) | $0.06 | not published |
The published spread runs from Dialics at $0.0024 to WildJar at $0.06 — 25x on the per-message line. Read it with one caveat: Dialics is the only vendor here whose figure is scoped to automated replies rather than messaging in general, so among the four that price a plain outbound text the like-for-like range is narrower — $0.025 to $0.06, or 2.4x. Either way it is a column nobody puts on the pricing hero, and if texting is a core part of how you work a lead it matters more than the monthly base.
The cheapest text, and why it’s not the cheapest platform
Dialics wins the per-message line outright at $0.0024, an order of magnitude under everyone else, and it carries no monthly base at all — the platform is pure pay-as-you-go (local calls $0.045/min, toll-free $0.055/min, numbers $1–$2/mo). For a high-volume texting workflow on a thin budget, that is the floor, and nothing in the dataset is close.
Read the scope before you bank on it. The figure Dialics prints is for auto SMS replies, not a general outbound message rate, and the same table covers inbound calls only, footnoted as US rates with “international rates may vary.” That is the whole of what the vendor publishes about messaging, so it is the whole of what we quote.
And “cheapest per message” and “cheapest to run” are different questions. Dialics publishes no named monthly plan, no bundled minutes, and a lean integration list (Google Ads, Zapier, API). The $0.0024 rate is real; the trade is that you assemble everything yourself and live on metered usage.
CallRail and WhatConverts: same text rate, and the tier you buy doesn’t move it
CallRail and WhatConverts both land on $0.03/SMS, and for neither of them does the tier you pick change it. All four CallRail plans — $55 / $105 / $165 / $215 a month month-to-month, or $50 / $95 / $150 / $195 billed annually — sit on the same base allotment of 5 local numbers and 250 local minutes, and SMS meters at $0.03 a message on that allotment; WhatConverts publishes its $0.03 as a platform-wide rate on every tier, its $30 entry plan included, and prints no annual rate anywhere, so $30/mo is the only basis it sells. So for these two, your SMS cost is fixed the moment you sign up; the tier you choose buys you features (form tracking, conversation intelligence, usage credits), not a cheaper text.
That $0.03 is the median of the published field, and it comes attached to the two most heavily integrated platforms here — CallRail lists 700+ integrations, WhatConverts ships Zapier access to 2,000+. If you want texting and a deep CRM/ads stack, this is the unremarkable, predictable middle.
Convirza is the only vendor that prices MMS — and it moves the price down as you go up
Convirza is the only entry in the dataset that publishes an MMS rate at all, and it does it on both tiers. Picture/video messages cost $0.05 on Starter ($29/mo) and $0.045 on Agency ($149/mo); SMS runs $0.03 then $0.025. Neither figure has an annual counterpart — Convirza publishes no annual rate, so those are simply its monthly list prices. That makes Convirza the inverse of CallRail and WhatConverts: paying for the higher tier actually buys a lower marginal message rate (and a lower per-minute rate, $0.05 vs $0.08, and cheaper numbers, $1.00 vs $3.00). If your campaigns lean on MMS — coupons, before/after photos, anything visual — Convirza isn’t just the cheapest option for that, it’s the only one that publishes a number at all. One caveat on how you buy it: every Convirza tier sells through a “Get A Demo” button rather than a sign-up, so the rate card is a list price rather than a checkout.
The honest reading
WildJar sits at the top of the range at $0.06 a message, and it charges the same $0.06 on both of its priced tiers — the $89/mo Growth/Agency plan and the $150/mo Starter — so there is no cheaper text further up the ladder, and no annual rate to soften it either. That is worth saying plainly, because WildJar used to read as the budget name on this list. The $39 entry tier and $0.05 text this guide carried came from a pricing page WildJar has abandoned; on the live page the entry tier is Starter at $150/mo, and it is the dearer of the two priced plans, because it buys an allowance — 4 numbers, 500 call minutes, AI transcription — where the $89 plan buys a platform and meters everything.
If your question is strictly “what does a text cost,” the answer is a short list: Dialics $0.0024 for an automated reply, Convirza $0.025–$0.03 (plus MMS at $0.045–$0.05), CallRail and WhatConverts $0.03, WildJar $0.06. Everyone else — CallTrackingMetrics, Ringba, Nimbata, Infinity, Mediahawk, and the quote-only incumbents like Invoca and Marchex — publishes no SMS rate, which for a buyer who needs to budget messaging is the same as not offering it.
Dialics owns the per-message floor by a wide margin, on the narrowest published scope; Convirza owns MMS by being the only one in the room; CallRail and WhatConverts sell texting as a flat $0.03 footnote to a much bigger platform; WildJar sets the ceiling at double that. Pick on the message rate only if messaging is genuinely the workload — otherwise it’s a tiebreaker, not the deciding line. Either way, five names is the entire field, and we list the rate and the source page behind each one.