Guide · Call Tracking
The only call-tracking tier that ships a softphone and dialer is CTM Sales Engage — and its AI minute costs 6x the tier below
CallTrackingMetrics' $329/mo Sales Engage is the single plan in our call-tracking index that bundles a VoIP softphone, smart dialer and Salesforce sync — but its VoiceAI meter runs $0.12/min versus the $0.02/min one rung down.
If your shortlist criterion is “the call-tracking platform has to double as a phone” — a softphone your agents dial from, an outbound dialer, and a write-back into Salesforce — the search ends quickly. Across the ten priced vendors in our call-tracking index, exactly one publishes a tier that bolts those three things onto call tracking: CallTrackingMetrics’ Sales Engage, at $329/mo. Everyone else either stops at attribution and analytics, or lists Salesforce as a CRM integration without ever putting a dialer and softphone inside the plan.
So the real question isn’t which plan. It’s what the AI voice metering costs once you’re on it — and that’s where the number gets steep.
The answer, with the meters attached
Sales Engage carries a VoiceAI rate of $0.12/min, with 250 minutes per agent included. That included pool is per-seat, not per-account, so it scales with headcount — but every minute past it bills at twelve cents.
Here’s how that sits against the rest of the CallTrackingMetrics ladder, because the jump is the whole story:
| CTM tier | Monthly base | AI / transcription meter | What it adds |
|---|---|---|---|
| Marketing Lite | $79 | live transcription $0.02/min | 25 sub-accounts, unlimited users |
| Marketing Pro | $179 | $0.02/min over 3,000 incl. min | AskAI, HubSpot, white-label, HIPAA |
| Sales Engage | $329 | VoiceAI $0.12/min, 250 min/agent | VoIP softphone + Smart Dialer + Salesforce |
| Enterprise | $1,999 | — | 20 hrs services, dedicated AM |
The metering line is the catch a sticker price hides. Marketing Pro, the rung directly below, bundles 3,000 transcribed minutes and charges $0.02/min for anything over. Sales Engage’s VoiceAI is a different, richer meter — but at $0.12/min it costs exactly six times the $0.02/min you’d pay one tier down, and the generous 3,000-minute pool shrinks to 250 minutes per agent. You are buying the softphone and dialer in the base price, then re-buying your AI minutes at a 6x markup.
What that means at volume
Take a two-seat sales desk. Sales Engage includes 500 VoiceAI minutes (250 x 2). Push 2,000 AI minutes through it in a month and the 1,500 overage minutes add $180 on top of the $329 base — call it $509 all-in before per-number and recording fees. Run the same 2,000 minutes as plain transcription on Marketing Pro and they fall inside the 3,000-minute bundle, costing nothing extra over the $179 base.
That isn’t an apples-to-apples swap — Marketing Pro has no softphone, no dialer, no Salesforce write-back, and VoiceAI is doing more than transcription. But it frames the trade honestly: the gap between $179 and an effective $500-plus a month is what CallTrackingMetrics charges for turning a tracking platform into an outbound calling tool with AI on every leg.
Where it sits in the category
Nothing else in the index competes on this axis. Ringba ($147 Business / $297 Professional) and the pay-per-call platforms meter aggressively on minutes too, but they’re inbound-routing tools, not softphones. CallRail’s top tier ($195 Lead Conversion Complete) adds conversation intelligence and coaching, not a dialer. The quote-only enterprise names — Invoca, Marchex, Phonexa — may well bundle agent calling, but they publish no figure to test, so they can’t be ranked here.
On compliance, Sales Engage inherits the HIPAA support CallTrackingMetrics states from Marketing Pro upward; BAA specifics aren’t published, so a healthcare buyer should confirm that in writing before committing.
How to read this
If you need call tracking and an outbound dialer in one bill, CallTrackingMetrics Sales Engage at $329/mo is the only published plan in this category that delivers it, and the $0.12/min VoiceAI rate with 250 minutes per agent is the meter to budget around. Just price the minutes, not the sticker: at six times the rate of the tier below, the AI is where this plan gets expensive — and whether that’s worth it turns entirely on how many of your minutes actually need AI on them. Annual billing trims the base to roughly $274/mo (~18% off); it does nothing to the per-minute rate.