Guide · Call Tracking
The only call-tracking tier that ships a softphone and dialer is CTM Sales Engage — and it includes 60 AI minutes per agent
CallTrackingMetrics' Sales Engage, $329/mo month-to-month, is the single plan in our call-tracking index that bundles a VoIP softphone, smart dialer and Salesforce sync — but its VoiceAI meter runs $0.12/min — six times what the same platform charges to transcribe a minute — and gives each agent only 60 included minutes.
If your shortlist criterion is “the call-tracking platform has to double as a phone” — a softphone your agents dial from, an outbound dialer, and a write-back into Salesforce — the search ends quickly. Across the ten priced vendors in our call-tracking index, exactly one publishes a tier that bolts those three things onto call tracking: CallTrackingMetrics’ Sales Engage, at $329/mo month-to-month. Everyone else either stops at attribution and analytics, or lists Salesforce as a CRM integration without ever putting a dialer and softphone inside the plan.
So the real question isn’t which plan. It’s what the AI voice metering costs once you’re on it — and that’s where the number gets steep.
The answer, with the meters attached
Sales Engage carries a VoiceAI rate of $0.12/min, with 60 minutes included per agent. That included pool is per-seat rather than per-account, so it grows with headcount — but sixty minutes is an hour a head, and every minute past it bills at twelve cents.
Here’s how that sits against the rest of the CallTrackingMetrics ladder:
| CTM tier | Base /mo (month-to-month) | Billed annually | AI / transcription meter | What it adds |
|---|---|---|---|---|
| Marketing Lite | $79 | ~$65 | transcription $0.02/min | unlimited users; no sub-accounts |
| Marketing Pro | $179 | ~$149 | transcription $0.02/min | 25 sub-accounts, AskAI, HubSpot, white-label, HIPAA |
| Sales Engage | $329 | ~$274 | VoiceAI $0.12/min, 60 min/agent | VoIP softphone + Smart Dialer + Salesforce, unlimited sub-accounts |
| Enterprise | $1,999 | custom | — | 20 hrs services, dedicated AM |
The metering line is the catch a sticker price hides. CTM charges $0.02/min for plain transcription on every tier, Sales Engage included. VoiceAI is a different and richer meter — but at $0.12/min it costs six times what the same platform charges to transcribe a minute, and its included allowance is an hour per agent rather than a pool you can plan a month around. You buy the softphone and the dialer in the base price, then buy the AI that runs on them at six times CTM’s own transcription rate.
One CTM allowance reads like a cushion and isn’t. Marketing Pro and Sales Engage both carry 3,000 transcribed minutes per sub-account, and CTM’s page states those minutes do not renew each month — it is a one-off block per sub-account, not a monthly bundle, and it covers transcription rather than call time. Once it is spent, transcription is $0.02/min on both tiers. Local call forwarding is metered separately again, at a platform-wide $0.04/min.
What that means at volume
Take a two-seat sales desk. Sales Engage includes 120 VoiceAI minutes (60 × 2). Push 2,000 AI minutes through it in a month and the 1,880 overage minutes add $225.60 on top of the $329 base — call it $554.60 all-in before forwarding, per-number and recording fees.
Run those same 2,000 minutes as plain transcription and, once the one-off 3,000-minute block is spent, they cost $40 (2,000 × $0.02) — on this tier or any other, because that meter doesn’t change as you climb. The $225.60-against-$40 gap is the whole price of VoiceAI over transcription, and there is no cheaper tier to escape to: the two-cent meter is already sitting on the plan you’re on, doing a different job.
Dropping to Marketing Pro at $179/mo month-to-month doesn’t buy cheaper AI minutes either. It costs you the softphone, the dialer, the Salesforce write-back and VoiceAI with them; what it keeps is the two-cent transcription rate, which was never the expensive part. The gap between $179 and an effective $500-plus a month is what CallTrackingMetrics charges for turning a tracking platform into an outbound calling tool with AI on every leg.
Where it sits in the category
Nothing else in the index competes on this axis. Ringba ($147/mo month-to-month Business, $297 Professional — $127 and $197 billed annually) and the pay-per-call platforms meter aggressively on minutes too, but they’re inbound-routing tools, not softphones. CallRail’s top tier — Lead Conversion Complete, $215/mo month-to-month or $195/mo billed annually — adds conversation intelligence and coaching, not a dialer. The quote-only enterprise names — Invoca, Marchex, Phonexa — may well bundle agent calling, but they publish no figure to test, so they can’t be ranked here.
On compliance, Sales Engage inherits the HIPAA support CallTrackingMetrics states from Marketing Pro upward. CTM publishes no BAA specifics anywhere, so a healthcare buyer should treat that HIPAA line as the opening of a conversation and get the paperwork in writing before committing.
How to read this
If you need call tracking and an outbound dialer in one bill, CallTrackingMetrics Sales Engage at $329/mo month-to-month is the only published plan in this category that delivers it, and the $0.12/min VoiceAI rate with 60 minutes per agent is the meter to budget around. Price the minutes, not the sticker: sixty included minutes a head disappear inside a busy week, and everything after them costs six times what CTM charges to transcribe the same minute. Whether that’s worth it turns entirely on how many of your minutes actually need AI on them. Annual billing trims the base to roughly $274/mo — about 17% off, which CTM markets as “up to 2 months free” — and a two-year term takes off about 24%; neither does anything to the per-minute rate.