Guide · Business Texting
Upgrading EZ Texting from Launch to Scale buys you features, not a single extra text
Launch, Boost and Scale all bundle exactly 500 credits a month — the extra $50 to $100 buys shortcodes and tooling, not message volume, which makes EZ Texting unique in this category.
The short answer is no. EZ Texting’s three small-business tiers — Launch at $25/mo, Boost at $75/mo and Scale at $125/mo — all bundle exactly the same 500 message credits a month. Moving from Launch to Scale costs an extra $100/mo and gets you zero additional texts. The money buys features and number types, not volume. That makes EZ Texting an outlier: in every other vendor we price in this category, a higher tier means more messages.
The structure, laid out
| Plan | Monthly base | Credits/mo | What the upgrade adds |
|---|---|---|---|
| Launch | $25 (+$5 Telecom Fee) | 500 | 1 seat; the entry tier |
| Boost | $75 | 500 | Telecom Fee waived; shortcodes and advanced features |
| Scale | $125 | 500 | Telecom Fee waived; the full feature set |
| Enterprise | $3,000 | 200,000 | Dedicated success manager |
A credit on EZ Texting is one standard SMS; an MMS consumes three. Credits roll over for 60 days, and the published annual billing runs about 20% cheaper (roughly $20/mo on Launch, $60 on Boost, $100 on Scale), still with the same 500-credit allowance. The one fee that does move with the tier works in the upgrade’s favor: a $5/mo Telecom Fee applies to Launch only and is waived on Boost and Scale. So Launch effectively costs $30/mo, and the real gap to Boost is $45, to Scale $95.
So what is the extra money actually for?
Features, primarily shortcodes. EZ Texting gates its advanced capabilities behind the higher tiers rather than gating message volume — Boost is where shortcodes and the advanced toolset unlock, and Scale layers on the rest. If your business sends 500 texts a month but needs a dedicated short code for high-throughput campaigns, the jump from $25 to $75 or $125 is a feature purchase you make once. If you simply need to send more than 500 messages, upgrading the plan does nothing for you; you pay per additional credit on whatever tier you’re already on.
That is the trap worth naming. A buyer who hits the 500-credit ceiling on Launch and reflexively “upgrades to get more texts” will pay $50 or $100 more a month and still be capped at 500 included credits, now buying overage on top.
How unusual this is
Every other vendor in the dataset with published tiers ties price to volume. SimpleTexting charges $39 for 500 credits and climbs to $59 for 1,000 and $89 for 2,000. SlickText’s Starter is $29 for 500 credits, then $49 for 1,000 and $79 for 2,000. Salesmsg starts at $25 for 500 messages and steps to $49 for 1,000. In all three, the second tier roughly doubles the messages. EZ Texting is the only one of these where the second and third paid tiers hold volume flat and sell features instead.
It also means EZ Texting’s 500-credit entry isn’t the cheapest 500-credit plan once you factor the surcharge. At $25 plus the $5 Telecom Fee, Launch is effectively $30/mo — the same as nothing, more than SlickText’s $29 Starter and Salesmsg’s $25 for the identical 500-message allowance, and below SimpleTexting’s $39. The headline $25 is real, but the all-in entry number is $30.
How to read it
If you want EZ Texting specifically, pick the tier by the features you need, never by an expectation of more messages. Need shortcodes? Boost or Scale. Just need basic two-way texting at 500/mo? Launch is the plan, and upgrading is pure waste until a feature — not a volume — forces the move. And if your real problem is that 500 credits isn’t enough, EZ Texting is structurally the wrong shape: a volume-tiered vendor like SimpleTexting, SlickText or Salesmsg will give you 1,000 or 2,000 credits for less than EZ Texting’s Boost or Scale costs you for the same 500. The only EZ Texting tier that actually buys more messages is Enterprise — $3,000/mo for 200,000 credits — which is a different conversation entirely.