Guide · Call Tracking
If you only need call conversions in Google Ads, you're shopping for a price floor — not a feature
Every call-tracking vendor with a published price in our dataset already lists Google Ads conversion import, so the import itself buys you nothing — the decision collapses to the cheapest way to keep a tracking number on.
You asked the right narrowing question — “I just need call conversions in Google Ads” — and the answer to it is liberating: that single requirement filters out almost nothing. Google Ads is the most widely listed integration in this category — 14 of the 16 vendors in our dataset name it, including every vendor that publishes a price you can act on. All ten priced vendors carry it (CallRail, WhatConverts, Convirza, Dialics, WildJar, Nimbata, CallTrackingMetrics, Ringba, Infinity, Mediahawk), as do four of the six quote-only platforms (Invoca, Marchex, Phonexa, CallSource). The only two that don’t list Google Ads at all are Retreaver and TrackDrive — both pay-per-call routing platforms whose published integrations are limited to Zapier, webhooks, and CRMs — and neither publishes a price either, so they fall outside a price-floor question regardless. When a feature is effectively universal among the vendors you can actually buy on a published number, it stops being a tiebreaker. So you aren’t choosing on capability. You’re choosing on the price floor.
The floor, cheapest first
Among the vendors that publish a number you can actually act on, here’s the bottom of the table:
| Vendor | Plan | Monthly base | Metered rate (local) | Google Ads |
|---|---|---|---|---|
| Dialics | Pay As You Go | $0 | $0.045/min | Yes |
| Convirza | Starter | $29 | $0.08/min | Yes |
| WhatConverts | Call Tracking | $30 | $0.045/min ($30 credit ~148 calls) | Yes |
| Nimbata | Pro | $35 | per answered call (rate not published) | Yes |
| WildJar | Starter | $39 | $0.05/min | Yes |
| CallRail | Lead Tracking | $50 | $0.045/min (250 min + 5 numbers incl.) | Yes |
The floor among every priced vendor here is Dialics at $0 base — the only vendor in the dataset that publishes a $0 monthly base (the six quote-only platforms publish no base at all, so they don’t undercut it; they simply can’t be compared on a number). It bills pure pay-as-you-go — local numbers at $1/mo, local minutes at $0.045, toll-free at $0.055, transcription at $0.02/min — and ships a 7-day trial plus a $10 credit. If your only job is to forward a Google Ads call as a conversion, a $0 platform fee plus a $1/mo number plus a few cents a minute is genuinely the least you can pay. Its integration list is short by design — Google Ads, Zapier, and an API — but Google Ads is on it, and that’s your whole requirement.
Why the named-plan answer is ~$30, not $0
A $0 base looks unbeatable until you remember what a base price buys: a predictable line item and a vendor that isn’t pricing the trial as the product. If you’d rather pay for a named plan than assemble a pure-usage bill, the floor is Convirza’s Starter at $29/mo (then $0.08/min, $3.00 per number), with WhatConverts’ Call Tracking at $30/mo a dollar behind — and WhatConverts folds a $30 usage credit into that, which the vendor states covers roughly 148 calls before metering starts. For a low-volume advertiser, that credit can make the effective cost of $30 lower than it reads.
The gap between these two and Dialics is small enough that it’s not really a money decision — it’s a “do I want a usage credit and a named tier, or the rawest possible meter” decision. Both answers are correct; they’re answers to slightly different questions.
What you’re declining when you skip the rest of the column
It’s worth being honest about what the cheap floor leaves on the table, because that’s the actual trade. CallRail sits at $50 — the top of this six-row floor table (it ties Mediahawk’s $50 entry, and the category climbs well past it: CallTrackingMetrics opens at $79, Ringba at $147, Infinity at $249) — but it bundles 250 local minutes and 5 numbers and advertises 700+ integrations, one of the broadest native integration directories in the dataset (WhatConverts counters with Zapier access to 2,000+ apps). Nimbata ($35) bills per answered call rather than per minute, which is a different and sometimes cheaper shape if your calls run long. None of that matters to your stated job. You said call conversions into Google Ads, full stop — and that line item is identical whether you pay $0 or $50.
A caveat on Dialics worth flagging: some third-party directories cite a ~$99/mo entry for it, but the live vendor page publishes pure pay-as-you-go with no named monthly base, which is why the floor here is recorded as $0. Confirm on the pricing page before you commit, because that’s exactly the kind of figure that drifts.
The one-line answer
Cheapest priced vendor that pushes call conversions into Google Ads: Dialics at $0 base (then ~$0.045/min and $1/mo per number). Cheapest named plan: Convirza at $29 or WhatConverts at $30, the latter with a $30 usage credit. Above that you’re paying for bundled minutes, integration breadth, or a per-call billing model — none of which your question asked for. The conversion import is effectively free in the sense that every vendor you can buy on a published price includes it; what you’re really buying is the cheapest dial tone to attach it to.