Guide · Online Booking
The priciest booking plans you can buy off the shelf top out at $168 a month — no sales call required
Most 'enterprise' booking tiers hide behind a Contact Sales button, but three vendors publish a real number at the high end. Here's the ceiling you can actually check out with a credit card.
Most booking platforms top out their public pricing page with a tier called Enterprise, Organizations, or Custom — and then refuse to print a number next to it. Across the 17 vendors in our index, six gate their highest tier behind a Contact Sales button with no published price: Calendly Enterprise, Square’s $250k/yr “Square Pro,” Setmore Enterprise, GReminders Custom, Appointlet Enterprise and Cal.com Enterprise. Two more publish no confirmable self-serve number at all — EUR-only Fresha and quote-gated Vagaro. If your question is “what’s the most I can spend without ever talking to a salesperson,” none of those count.
Among plans with a real, self-serve dollar figure, here is the actual ceiling, most expensive first.
The off-the-shelf ceiling is $168 month-to-month
Every figure below is the month-to-month price, with the annual-billed rate in brackets where the vendor publishes one — otherwise the column mixes two different purchases and the ranking is meaningless.
| Vendor | Plan | Published price, month-to-month | Billing model |
|---|---|---|---|
| GlossGenius | Platinum | $168/mo ($148 billed annually) | flat per account |
| Square Appointments | Premium | $149/mo | flat, per location |
| vcita | Platinum | $110/seat/mo ($93 billed annually) | per seat |
| Bookeo | Large | $79.95/mo (no annual discount published) | flat per account |
| Acuity | Premium | $61/mo ($49 billed annually) | flat per account |
Putting every row on the same basis moves the top of the list and leaves the rest of it alone. GlossGenius Platinum is $168/mo month-to-month, which makes it the single most expensive published booking line item you can buy without a quote; commit to a year and its $148 slips a dollar under Square Appointments Premium, whose $149/mo is a standing monthly figure with no annual rate beside it — so the two only tie when GlossGenius is quoted annually and Square is not. vcita Platinum rises from its annual $93 to its month-to-month $110/seat and now sits third: Bookeo X-Large ($119.95), which used to sit above it, is no longer listed on Bookeo’s page as of 2026-09-27, and the next flat plan down, Bookeo Large at $79.95, is well clear below.
There’s a structural catch worth flagging before you anchor on any of these. Square Appointments is priced per location, not per account — so a two-shop operator on Premium is looking at $298/mo, and the sticker is really a per-site floor. GlossGenius Platinum, by contrast, is flat for “teams of 10+” with unlimited users, so its $168 — $148 if you pay annually — is the whole bill regardless of headcount.
Bookeo and vcita fill out the high end
Bookeo used to hold third place with X-Large at $119.95/mo — 60 consultants, 60 staff logins and 3,000 bookings a month — but that plan is no longer listed on Bookeo’s page as of 2026-09-27 (last seen 2026-09-02). Its ladder now stops at Large, $79.95/mo for 40 consultants, 40 staff logins and 2,000 bookings a month, still flat-priced with no per-seat math and no annual lock-in (Bookeo publishes no annual discount), and the page points anyone who needs more to “Need a larger plan, or have a multi-branch or multi-franchise company? Contact us”. That leaves a four-step ladder ($14.95 / $29.95 / $39.95 / $79.95) capped by a contact line rather than a price. Seven vendors still print a number for every tier with no quote tier on top — Acuity, vcita, Picktime, Doodle, GlossGenius, Booksy and TidyCal — and YouCanBookMe, whose paid tiers now carry figures in our record ($9 / $13 / $18 a member, month-to-month), makes eight.
vcita Platinum is the one genuinely per-seat plan near the top, and that changes the arithmetic. The card shows $110/seat/mo month-to-month, or $93/seat/mo on annual billing with its 15% discount applied — and the annual figure is what you see first, because vcita’s page ships its “annual” checkbox already ticked. (Look for the card titled Manage + Grow; Platinum is the name vcita’s own FAQ still uses.) Either number looks cheaper than Square or GlossGenius — until you remember it multiplies. At three seats, month-to-month vcita Platinum is already $330/mo ($110 × 3); at five seats, $550/mo — $279 and $465 respectively if you commit to a year. vcita’s selector goes to 50+ seats, so its effective ceiling is by far the highest in the index — it just doesn’t announce itself as a big number on the card. Add vcita’s $150 setup-session fee (the only setup fee anywhere in this dataset) and even a small team’s first invoice is steeper than the flat plans above it.
The quiet point about “enterprise”
The lesson here isn’t that booking software is cheap — it’s that the genuinely expensive tier is almost always the one you can’t see. Most published ladders top out well under $100 — Bookeo Large at $79.95, Acuity at $61, GReminders Professional at $47/seat, Cal.com Organizations at $37/seat, Booksy at $29.99 for the first seat, Doodle Team at $21/seat, Calendly Teams at $20/seat, YouCanBookMe Team at $18/member, Setmore Pro at $12/seat, Appointlet Premium at $12/member, TidyCal Pro at $12/mo, all month-to-month, and Picktime at $2.25/seat billed annually — and only three self-serve lines clear the $90 mark at all (GlossGenius Platinum $168, Square Premium $149, vcita Platinum $110/seat, all month-to-month). The plans that would actually cost more — Calendly Enterprise (“Starts at $15k/yr”), Square Pro (for shops processing $250k+/yr), and the Custom tiers at Setmore, GReminders, Appointlet and Cal.com — are exactly the ones that make you ask first.
So the precise answer to “what’s the priciest plan I can buy off the shelf?” is GlossGenius Platinum at $168/mo flat month-to-month ($148 on annual billing), a nose ahead of Square Appointments Premium at $149/mo per location, with vcita Platinum at $110/seat third now that Bookeo’s $119.95 X-Large is no longer listed, and Bookeo Large at $79.95 the priciest flat plan below it. If you bill per seat, vcita Platinum’s $110/seat quietly overtakes all of them at just two seats ($220/mo month-to-month, or $186/mo annual — above both flat leaders on either basis) — a reminder that on booking tools, the headline number and the bill you pay are only the same thing when the plan is flat.