The priciest booking plans you can buy off the shelf top out at $168 a month — no sales call required

Most booking platforms top out their public pricing page with a tier called Enterprise, Organizations, or Custom — and then refuse to print a number next to it. Across the 17 vendors in our index, six gate their highest tier behind a Contact Sales button with no published price: Calendly Enterprise, Square’s $250k/yr “Square Pro,” Setmore Enterprise, GReminders Custom, Appointlet Enterprise and Cal.com Enterprise. Three more publish no confirmable self-serve number at all — YouCanBookMe (every paid tier renders as a placeholder behind “Contact Sales”), EUR-only Fresha, and quote-gated Vagaro. If your question is “what’s the most I can spend without ever talking to a salesperson,” none of those count.

Among plans with a real, self-serve dollar figure, here is the actual ceiling, most expensive first.

The off-the-shelf ceiling is $168 month-to-month

Every figure below is the month-to-month price, with the annual-billed rate in brackets where the vendor publishes one — otherwise the column mixes two different purchases and the ranking is meaningless.

Vendor	Plan	Published price, month-to-month	Billing model
GlossGenius	Platinum	$168/mo ($148 billed annually)	flat per account
Square Appointments	Premium	$149/mo	flat, per location
Bookeo	X-Large	$119.95/mo (no annual discount published)	flat per account
vcita	Platinum	$110/seat/mo ($93 billed annually)	per seat
Bookeo	Large	$79.95/mo	flat per account
Acuity	Premium	$61/mo	flat per account

Putting every row on the same basis moves the top of the list and leaves the rest of it alone. GlossGenius Platinum is $168/mo month-to-month, which makes it the single most expensive published booking line item you can buy without a quote; commit to a year and its $148 slips a dollar under Square Appointments Premium, whose $149/mo is a standing monthly figure with no annual rate beside it — so the two only tie when GlossGenius is quoted annually and Square is not. vcita Platinum rises from its annual $93 to its month-to-month $110/seat and stays exactly where it was, fourth: still under Bookeo X-Large’s $119.95, still well clear of Bookeo Large’s $79.95.

There’s a structural catch worth flagging before you anchor on any of these. Square Appointments is priced per location, not per account — so a two-shop operator on Premium is looking at $298/mo, and the sticker is really a per-site floor. GlossGenius Platinum, by contrast, is flat for “teams of 10+” with unlimited users, so its $168 — $148 if you pay annually — is the whole bill regardless of headcount.

Bookeo and vcita fill out the high end

Bookeo X-Large is the third-priciest off-the-shelf plan at $119.95/mo — and it’s the most honest “big” tier on the list, because Bookeo is flat-priced with no per-seat math: $119.95 buys 60 consultants, 60 staff logins, and 3,000 bookings a month with no quote and no annual lock-in (Bookeo publishes no annual discount). It’s the top rung of a clean five-step ladder ($14.95 / $29.95 / $39.95 / $79.95 / $119.95) — the longest fully-public ladder in the index. Bookeo isn’t alone in printing a number for every tier, though: eight of the 17 vendors publish a complete ladder with no Contact Sales gate at the top — Acuity, vcita, Picktime, Bookeo, Doodle, GlossGenius, Booksy and TidyCal. Bookeo simply runs the most rungs of the eight, even though GlossGenius Platinum’s flat $168 sits above its top rung.

vcita Platinum is the one genuinely per-seat plan near the top, and that changes the arithmetic. The card shows $110/seat/mo month-to-month, or $93/seat/mo on annual billing with its 15% discount applied — and the annual figure is what you see first, because vcita’s page ships its “annual” checkbox already ticked. (Look for the card titled Manage + Grow; Platinum is the name vcita’s own FAQ still uses.) Either number looks cheaper than Square or GlossGenius — until you remember it multiplies. At three seats, month-to-month vcita Platinum is already $330/mo ($110 × 3); at five seats, $550/mo — $279 and $465 respectively if you commit to a year. vcita’s selector goes to 50+ seats, so its effective ceiling is by far the highest in the index — it just doesn’t announce itself as a big number on the card. Add vcita’s $150 setup-session fee (the only setup fee anywhere in this dataset) and even a small team’s first invoice is steeper than the flat plans above it.

The quiet point about “enterprise”

The lesson here isn’t that booking software is cheap — it’s that the genuinely expensive tier is almost always the one you can’t see. Most published ladders top out well under $100 — Acuity at $61, GReminders Professional at $47/seat, Cal.com Organizations at $37/seat, Booksy at $29.99 for the first seat, Doodle Team at $19.95/seat, Calendly Teams at $16/seat, Setmore Pro at $12/seat, Appointlet Premium at $12/member, TidyCal Pro at $12/mo, Picktime at $2.25/seat billed annually — and only four self-serve lines clear the $90 mark at all (GlossGenius Platinum $168, Square Premium $149, Bookeo X-Large $119.95, vcita Platinum $110/seat, all month-to-month). The plans that would actually cost more — Calendly Enterprise (“Starts at $15k/yr”), Square Pro (for shops processing $250k+/yr), and the Custom tiers at Setmore, GReminders, Appointlet and Cal.com — are exactly the ones that make you ask first.

So the precise answer to “what’s the priciest plan I can buy off the shelf?” is GlossGenius Platinum at $168/mo flat month-to-month ($148 on annual billing), a nose ahead of Square Appointments Premium at $149/mo per location, with Bookeo X-Large at $119.95 third on the list and the top rung of the longest fully-public ladder in the index. If you bill per seat, vcita Platinum’s $110/seat quietly overtakes all of them at just two seats ($220/mo month-to-month, or $186/mo annual — above both flat leaders on either basis) — a reminder that on booking tools, the headline number and the bill you pay are only the same thing when the plan is flat.