Guide · Call Tracking
Your CRM decides how far up CallTrackingMetrics' ladder you have to climb
Among the priced vendors that list both CRMs, most treat Salesforce and HubSpot as flat integrations with no tier gate — but CallTrackingMetrics splits them across two paid tiers, so the platform you pick can hinge on which CRM you run.
If your CRM is Salesforce or HubSpot, the question “which call tracker syncs to it” has a boring answer — plenty of them do — and a sharp follow-up that actually costs money: at what tier? Ten of the sixteen vendors in our dataset publish plans; six of those ten list both CRMs, and for five of those six the integration is flat: same price whichever CRM you run. For one of them, CallTrackingMetrics, the CRM you happen to run decides how far up the price ladder you have to buy. For the rest of the field, it doesn’t.
The direct answer
CallTrackingMetrics (CTM) is the vendor that gates CRM sync by tier. Its plans run Marketing Lite $79 → Marketing Pro $179 → Sales Engage $329 → Enterprise $1,999 month-to-month, all billed as base plus metered usage. HubSpot integration is listed on Marketing Pro at $179 — one tier above entry. Salesforce is listed on Sales Engage at $329 — two tiers up, alongside the VoIP softphone and smart dialer. So a HubSpot shop pays $179 to sync; a Salesforce shop on CTM pays $329, a $150/mo step up for what is functionally the same capability pointed at a different CRM.
CTM is the only priced vendor in our dataset that gates a CRM behind a specific named tier. Every other priced vendor that lists Salesforce and HubSpot — CallRail, Convirza, WildJar, Mediahawk, and Nimbata — exposes them as plain integrations with no stated tier requirement. (Four priced vendors here — WhatConverts, Ringba, Infinity, and Dialics — list neither of the two big CRMs at all, so they sit out this question entirely.)
What each vendor’s cheapest plan buys you
| Vendor | Cheapest published plan | Monthly | Salesforce | HubSpot | Tier gate on CRM? |
|---|---|---|---|---|---|
| Convirza | Starter | $29 | ✓ | ✓ | None stated |
| WhatConverts | Call Tracking | $30 | — (Pipedrive) | — | None stated |
| Nimbata | Pro | $39 | ✓ | ✓ | None stated |
| CallRail | Lead Tracking | $55 | ✓ | ✓ | None stated |
| CallTrackingMetrics | Marketing Lite | $79 | $329 (Sales Engage) | $179 (Marketing Pro) | Yes — both |
| WildJar | Growth / Agency | $89 + usage | ✓ | ✓ | None stated |
| Mediahawk | Starter | £199 (no USD price published) | ✓ | ✓ | None stated |
Every figure in that Monthly column is the month-to-month price, the convention this dataset uses throughout, and four of these vendors’ pages make that harder than it should be. CallRail’s opens with the billing toggle already set to Yearly and shows $50, which is the annual-billed rate for the same plan rather than a cheaper month-to-month one; month-to-month it is $55. CTM’s grid loads on Yearly too, so the $79 / $179 / $329 ladder above appears only once you switch the control back. (Nimbata does the same: its Pro tier reads $35/mo billed annually beside a struck-through $39/mo month-to-month, and $39 is the figure in the table. Mediahawk’s page opens on Annually too, and it prices in pounds only — £199/mo month-to-month against £179 on an annual contract — so it carries no dollar figure to rank against the rest.)
WildJar is the row that changed most, and it changed shape rather than size. Its figures here are new: the $39 this guide used to print came from wildjar.com/pricing-united-states, an orphaned page nothing on the site links to any more, and the live page prices a different product. WildJar now publishes Growth/Agency at $89/mo plus usage — one card carried under two names, per the vendor’s own FAQ — metered at $0.10/min on calls, $8.50/mo per local number and $0.06 per SMS. The tier it calls Starter is $150/mo, dearer than the plan above it because it buys an allowance rather than a meter: 4 tracking numbers, 500 minutes and AI transcription in the base. WildJar publishes no annual rate for either — the words annual, yearly and per year appear nowhere on the page, and its FAQ states monthly subscriptions only, billed in arrears. So the $89 in the table is WildJar’s cheapest published way in, not the tier its own page calls entry.
That table covers the priced vendors that list both big CRMs (plus WhatConverts, which lists Pipedrive instead). Read against it, CTM’s $79 is no longer the dearest dollar-priced way into this group — WildJar’s cheapest published plan is $89, and the tier it calls Starter $150 — but CTM is the only one where the CRM you need isn’t included at the base price you start from. (Mediahawk’s Starter is £199, and its page carries no dollar figure anywhere, so it does not enter that ranking in either direction.) Convirza’s Starter lists both Salesforce and HubSpot at $29 — roughly a third of CTM’s $79 entry, and under a tenth of the $329 Sales Engage tier where CTM finally lists Salesforce.
Where the integration is genuinely deepest
The flat-integration vendors aren’t all equal, and price isn’t the only axis. CallRail lists Salesforce, HubSpot, and “700+ integrations” on its $55/mo month-to-month Lead Tracking tier ($50/mo billed annually) — one of the broadest native connector directories in the dataset, though WhatConverts counters with Zapier access to 2,000+ apps — and it’s also the only priced vendor in this dataset that publishes both HIPAA support and a signed BAA, relevant if call recordings touch protected health information, though neither rides on that $55 tier: both come through a separate, sales-gated Healthcare account for which CallRail posts no price. (Invoca also lists HIPAA and a BAA, but it’s quote-only, so it can’t be priced against CallRail.) Convirza ($29) lists the Salesforce/HubSpot pair on its entry tier, and WildJar lists the pair with no tier gate stated either — though it is no longer a cheap way in, at $89/mo plus usage for Growth/Agency and $150/mo for Starter, with no annual rate published for either. Nimbata (Pro $39/mo month-to-month, $35/mo billed annually) goes furthest on CRM breadth among the priced vendors here, listing HubSpot, Salesforce, Zoho CRM, and Pipedrive together — though Nimbata bills per answered call rather than per minute, a different cost shape worth modeling before you commit.
If your stack is Pipedrive rather than the two big CRMs, WhatConverts is the cheapest pick that lists it: its $30/mo Call Tracking plan ships a $30 usage credit — its own table states up to 148 tracked call leads — and names Pipedrive directly. It isn’t the only one, though — Nimbata lists Pipedrive too (alongside HubSpot, Salesforce, and Zoho), so if you want Pipedrive plus a path to the other CRMs later, Nimbata’s $39/mo Pro is the broader bet.
What this means for the buyer
The headline isn’t that CTM is overpriced — Marketing Pro’s $179 buys AskAI, 25 sub-accounts where Marketing Lite gets none, and 3,000 transcribed minutes per sub-account — real capability the cheap tiers don’t match, though CTM’s own page states those transcription minutes do not renew each month. It’s that CTM is the only priced vendor here where your CRM dictates your tier, and the dictation is uneven: HubSpot users get in at $179, Salesforce users are pushed to $329 whether or not they want the softphone bundled with it. If you’re a Salesforce shop choosing CTM specifically for Sales Engage’s dialer and VoIP, that’s coherent. If you just need call data flowing into Salesforce, paying $329 for the privilege when CallRail does it at $55 month-to-month and Convirza at $29 deserves a hard second look.
So the real question isn’t “which platform syncs to my CRM.” Ten of the sixteen vendors in our dataset publish plans, and six of those ten list both Salesforce and HubSpot — CallRail, CTM, Nimbata, Convirza, WildJar, and Mediahawk — with five of the six asking for no tier in return; only CTM gates the CRM. The other four — WhatConverts, Ringba, Infinity, and Dialics — list neither Salesforce nor HubSpot, so they don’t compete on this question. Nine of those ten publish a dollar price; Mediahawk publishes in pounds only, so it belongs in the tier-gate answer but not in the ranking. The decision is whether you’re buying a tracker or buying CTM’s sales stack with CRM sync attached. Several quote-only vendors (Invoca, Phonexa, Retreaver list both CRMs; Marchex lists Salesforce only) publish no price at all, so they can’t be ranked on this question until you’ve sat through a sales call. For the vendors that publish plans, the integration is table stakes — and table stakes shouldn’t cost you a $150/mo tier jump unless the tier buys something you actually wanted.