Guide · Call Tracking
Your CRM decides how far up CallTrackingMetrics' ladder you have to climb
Among the priced vendors that list both CRMs, most treat Salesforce and HubSpot as flat integrations with no tier gate — but CallTrackingMetrics splits them across two paid tiers, so the platform you pick can hinge on which CRM you run.
If your CRM is Salesforce or HubSpot, the question “which call tracker syncs to it” has a boring answer — plenty of them do — and a sharp follow-up that actually costs money: at what tier? Six of the ten priced vendors in our dataset list both CRMs, and for five of those six the integration is flat: same price whichever CRM you run. For one of them, CallTrackingMetrics, the CRM you happen to run decides how far up the price ladder you have to buy. For the rest of the field, it doesn’t.
The direct answer
CallTrackingMetrics (CTM) is the vendor that gates CRM sync by tier. Its plans run Marketing Lite $79 → Marketing Pro $179 → Sales Engage $329 → Enterprise $1,999, all billed as base plus metered usage. HubSpot integration is listed on Marketing Pro at $179 — one tier above entry. Salesforce is listed on Sales Engage at $329 — two tiers up, alongside the VoIP softphone and smart dialer. So a HubSpot shop pays $179 to sync; a Salesforce shop on CTM pays $329, a $150/mo step up for what is functionally the same capability pointed at a different CRM.
CTM is the only priced vendor in our dataset that gates a CRM behind a specific named tier. Every other priced vendor that lists Salesforce and HubSpot — CallRail, Convirza, WildJar, Mediahawk, and Nimbata — exposes them as plain integrations with no stated tier requirement. (Three priced vendors here, Ringba, Infinity, and Dialics, list neither of the two big CRMs at all, so they sit out this question entirely.)
What each vendor’s entry plan buys you
| Vendor | Entry plan | Monthly | Salesforce | HubSpot | Tier gate on CRM? |
|---|---|---|---|---|---|
| Convirza | Starter | $29 | ✓ | ✓ | None stated |
| WhatConverts | Call Tracking | $30 | — (Pipedrive) | — | None stated |
| WildJar | Starter | $39 | ✓ | ✓ | None stated |
| CallRail | Lead Tracking | $50 | ✓ | ✓ | None stated |
| Mediahawk | Per-user | ~$50 | ✓ | ✓ | None stated |
| CallTrackingMetrics | Marketing Lite | $79 | $329 (Sales Engage) | $179 (Marketing Pro) | Yes — both |
That table covers the priced vendors that list both big CRMs (plus WhatConverts, which lists Pipedrive instead). Read against it, CTM’s entry tier is the most expensive of the six at $79, and it’s also the only one where the CRM you need isn’t included at that base price. Convirza’s Starter lists both Salesforce and HubSpot at $29 — roughly a third of CTM’s $79 entry, and under a tenth of the $329 Sales Engage tier where CTM finally lists Salesforce.
Where the integration is genuinely deepest
The flat-integration vendors aren’t all equal, and price isn’t the only axis. CallRail lists Salesforce, HubSpot, and “700+ integrations” on its $50 Lead Tracking tier — the largest connector count any vendor here advertises — and it’s also the only priced vendor in this dataset that publishes both HIPAA support and a signed BAA — relevant if call recordings touch protected health information. (Invoca also lists HIPAA and a BAA, but it’s quote-only, so it can’t be priced against CallRail.) WildJar ($39) and Convirza ($29) both list the Salesforce/HubSpot pair on their entry tiers, and Nimbata (Pro from $35) goes furthest on CRM breadth among the priced vendors here, listing HubSpot, Salesforce, Zoho CRM, and Pipedrive together — though Nimbata bills per answered call rather than per minute, a different cost shape worth modeling before you commit.
If your stack is Pipedrive rather than the two big CRMs, WhatConverts is the cheapest pick that lists it: its $30 Call Tracking plan ships a $30 usage credit (roughly 148 calls) and names Pipedrive directly. It isn’t the only one, though — Nimbata lists Pipedrive too (alongside HubSpot, Salesforce, and Zoho), so if you want Pipedrive plus a path to the other CRMs later, Nimbata’s $35 Pro is the broader bet.
What this means for the buyer
The headline isn’t that CTM is overpriced — Marketing Pro’s $179 buys 3,000 transcribed minutes and AskAI, real capability the cheap tiers don’t match. It’s that CTM is the only priced vendor here where your CRM dictates your tier, and the dictation is uneven: HubSpot users get in at $179, Salesforce users are pushed to $329 whether or not they want the softphone bundled with it. If you’re a Salesforce shop choosing CTM specifically for Sales Engage’s dialer and VoIP, that’s coherent. If you just need call data flowing into Salesforce, paying $329 for the privilege when CallRail does it at $50 and Convirza at $29 deserves a hard second look.
So the real question isn’t “which platform syncs to my CRM.” Of the ten priced vendors in our dataset, six list both Salesforce and HubSpot — CallRail, CTM, Nimbata, Convirza, WildJar, and Mediahawk — and five of those six ask for no tier in return; only CTM gates the CRM. (The other four priced vendors — WhatConverts, Ringba, Infinity, and Dialics — don’t list both big CRMs, so they don’t compete on this question.) The decision is whether you’re buying a tracker or buying CTM’s sales stack with CRM sync attached. Several quote-only vendors (Invoca, Phonexa, Retreaver list both CRMs; Marchex lists Salesforce only) publish no price at all, so they can’t be ranked on this question until you’ve sat through a sales call. For the priced field, the integration is table stakes — and table stakes shouldn’t cost you a $150/mo tier jump unless the tier buys something you actually wanted.