Guide · Business Texting
Salesmsg vs Heymarket: two reps texting 1,000 times a month pay $59 on Salesmsg versus $78 on Heymarket — and the gap narrows as volume grows
Salesmsg bundles 1,000 message credits into a $49 plan and adds a second rep for $10; Heymarket charges $24 per user a month (billed monthly) with a two-seat minimum and meters every segment at $0.03 on top. Salesmsg is cheaper at the door and at light volume, but from about 2,000 segments a month the two land within about $15 of each other.
For a small sales team texting leads, Salesmsg is still the cheaper starting point — but the gap is narrower than the two stickers suggest. Salesmsg’s $49/mo plan includes 1,000 message credits and one seat, with calling on the same number; a second rep is a flat +$10/mo add-on, so a two-person team’s base is $59. Heymarket’s entry Standard plan is $24 per user per month billed monthly ($20 billed annually) with a two-user minimum, so the door price is $48 — but that buys zero bundled messages, because Heymarket meters SMS at $0.03 per segment on top of the seat fee. A two-rep team sending 1,000 segments a month pays $59 on Salesmsg versus $78 on Heymarket ($48 in seats + 1,000 × $0.03 = $30 metered). That is about 1.3× the cost — $78 ÷ $59 ≈ 1.32 — for the same texting, and by 2,000 segments the difference is around $10.
A $49 plan against a $24 seat
The two headline numbers are not the same kind of number, which is exactly why buyers get burned. Salesmsg’s is a plan price; Heymarket’s is a seat price. All figures below are billed monthly on both sides.
| Workload (2 reps, billed monthly) | Salesmsg | Heymarket Standard |
|---|---|---|
| Base, 2 seats | $59 ($49 + $10 extra seat; 1,000 credits included) | $48 ($24 × 2, 2-user min; no messages included) |
| + 1,000 SMS segments/mo | $59 (1,000 credits bundled) | $78 ($48 + $30 metered) |
| + 2,000 SMS segments/mo | ~$99 ($59 + 1,000 extra credits at ~4.0¢) | $108 ($48 + $60 metered) |
| + 5,000 SMS segments/mo | $189 ($179 5,000-credit tier + $10 extra seat) | $198 ($48 + $150 metered) |
On Salesmsg, $49 buys 1,000 credits and one seat; a second rep is a flat +$10/mo add-on, so a two-person team sits at $59 before any volume premium. The 1,000 bundled credits absorb the first 1,000 outbound segments at no marginal cost. On Heymarket, $24 is a per-seat license you must buy at least twice, and it bundles no messages at all — every segment is $0.03 whether you send 10 or 10,000.
Where the lines nearly cross
Heymarket’s $48 two-seat floor sits below Salesmsg’s $59 on the 1,000-credit plan — but not below Salesmsg’s entry: the $25 500-credit plan plus the $10 second seat is $35, and it includes 500 messages. So at the door, Salesmsg is cheaper. Heymarket’s $11 head start over the $59 plan also runs out quickly: $11 buys about 367 segments at $0.03 ($11 ÷ $0.03 ≈ 367), and by 1,000 segments Salesmsg is $19 ahead.
Past the bundle the gap closes again, because Salesmsg’s extra credits run about 4.0 cents each (dropping toward 3.10 cents on higher tiers) against Heymarket’s 3 cents. At 2,000 segments that is about $99 on Salesmsg against $108 on Heymarket; at 5,000 it is $189 on Salesmsg’s 5,000-credit tier against $198. From there up the two sit within about $15 of each other, and which one is cheaper at a given volume depends on how far you are past a Salesmsg tier and which overage rate (3.10 to 4.0 cents) applies there. Both vendors also discount annual billing — Heymarket’s Standard drops to $20 a seat, a $40 two-seat floor, and Salesmsg gives two months free — so compare annual against annual, not one vendor’s annual rate against the other’s monthly.
When Heymarket’s model is the one you actually want
Cheaper is not the same as correct, and the dataset shows where Heymarket earns its place. First, compliance: Heymarket states HIPAA enablement across plans (hipaa=true in our dataset), while Salesmsg publishes no HIPAA or BAA terms — a hard filter for any team texting protected health information. Second, per-seat scaling cuts both ways: a five- or ten-rep team that texts lightly may prefer paying only for seats and the exact segments it sends rather than buying credit tiers in $50 jumps — though at $24 a seat against Salesmsg’s $10 extra seat, the seat line alone favors Salesmsg as the team grows. Heymarket’s higher tiers — Plus at $49/user and Pro at $75/user billed monthly ($41 and $62 billed annually), each still at the two-user minimum and still $0.03/segment — add campaigns, automations, and API access that a structured outbound team may need. At volumes where the two bills land within a few dollars, those features, not the price, are what decide it.
How to read this
For the specific buyer question — a small sales team texting leads — Salesmsg is cheaper at the door ($35 for two reps on its 500-credit plan) and at light volume ($59 against $78 at 1,000 segments a month). From about 2,000 segments up, the two land within about $15 of each other, so price stops being the deciding factor. Heymarket becomes the rational choice for a buyer that needs published HIPAA enablement, or one whose volume sits where per-seat-plus-metered billing models its usage more honestly than fixed credit tiers. If your question is purely “which is cheaper for a couple of reps texting leads a few hundred to a thousand times a month,” the answer is Salesmsg — by a real but modest margin, the difference between a bundled credit and a metered segment.