Guide · Business Texting
Salesmsg vs Heymarket: a two-person sales team pays $59 on Salesmsg versus $98 on Heymarket before a single text is metered
Salesmsg bundles 1,000 message credits into a $49 seat and adds a second rep for $10; Heymarket charges $49 per user with a two-seat minimum and meters every segment on top. The gap is structural, not a discount you can negotiate away.
For a small sales team texting leads, Salesmsg is the cheaper starting point — and the gap is not close. Salesmsg’s $49/mo plan includes 1,000 message credits and one seat, with calling on the same number; a second rep is a flat +$10/mo add-on, so a two-person team’s base is $59. Heymarket’s entry Standard plan is $49 per user per month (billed annually) with a two-user minimum, so the door price is $98 — and that buys you zero bundled messages, because Heymarket meters SMS at $0.03 per segment on top of the seat fee. A two-rep team sending 1,000 segments a month pays $59 on Salesmsg versus $128 on Heymarket ($98 in seats + 1,000 × $0.03 = $30 metered). That is just over two times the cost — $128 ÷ $59 ≈ 2.2× — for the same texting.
Same $49 headline, opposite billing model
Both vendors put “$49” on the page, which is exactly why buyers get burned. The number means opposite things.
| Workload (2 reps) | Salesmsg | Heymarket Standard |
|---|---|---|
| Base, 2 seats | $59 ($49 + $10 extra seat) | $98 ($49 × 2, annual, 2-user min) |
| + 1,000 SMS segments/mo | $59 (1,000 credits bundled) | $128 ($98 + $30 metered) |
| + 2,000 SMS segments/mo | $109 ($99 2,500-credit tier + $10 extra seat) | $158 ($98 + $60 metered) |
On Salesmsg, $49 buys 1,000 credits and one seat; a second rep is a flat +$10/mo add-on, so a two-person team sits at $59 before any volume premium. The 1,000 bundled credits absorb the first 1,000 outbound segments at no marginal cost. On Heymarket, $49 is a per-seat license you must buy at least twice, and it bundles no messages at all — every segment is $0.03 whether you send 10 or 10,000.
Where the lines would cross — and they don’t
The instinct with metered pricing is that it eventually wins at low volume. Here it never does, because Heymarket’s seat floor is already higher than Salesmsg’s loaded plan. A two-seat Salesmsg team at $59 ($49 + a $10 extra seat) with 1,000 bundled credits still undercuts Heymarket’s $98 two-seat minimum by $39 before Heymarket has metered one text. Even Salesmsg’s overage is gentle: extra credits run about 4.0 cents each (dropping toward 3.1 cents on higher tiers), so 500 segments past the 1,000-credit allowance adds roughly $20 — and the 2,500-credit tier ($99, or $109 with the second seat) already covers that range outright. Heymarket has no allowance to overflow; its $0.03/segment simply accrues on top of $98 forever.
When Heymarket’s model is the one you actually want
Cheaper is not the same as correct, and the dataset shows where Heymarket earns its premium. First, compliance: Heymarket states HIPAA enablement across plans (hipaa=true in our dataset), while Salesmsg publishes no HIPAA or BAA terms — a hard filter for any team texting protected health information. Second, per-seat scaling cuts both ways: a five- or ten-rep team that texts lightly may prefer paying only for seats and the exact segments it sends rather than buying credit tiers in $50 jumps. Heymarket’s higher tiers — Plus at $99/user and Pro at $199/user, each still at the two-user minimum and still $0.03/segment — add campaigns, automations, and API access that a structured outbound team may need. But none of that changes the entry-cost verdict for a small team’s core job of two-way texting with leads.
How to read this
For the specific buyer question — a small sales team texting leads — Salesmsg is cheaper at the door and stays cheaper across every realistic volume we can price from the dataset. Its $49 plan does the work of Heymarket’s $98 minimum plus per-segment metering, and a second seat is a $10 add-on rather than a doubling. Heymarket becomes the rational choice for a different buyer: one that needs published HIPAA enablement, or one large enough that per-seat-plus-metered billing models its usage more honestly than fixed credit tiers. If your question is purely “which is cheaper for a couple of reps texting leads,” the answer is Salesmsg, and the margin is the difference between a bundled credit and a metered segment — a structural gap, not a coupon.