Guide · Call Tracking
WhatConverts vs CallTrackingMetrics: the $30 floor wins one account, the $179 tier wins the agency
WhatConverts opens at $30/mo with a $30 usage credit and a published $0.045/min local rate; CallTrackingMetrics starts at $79/mo month-to-month for unlimited users — but the 25 client sub-accounts people buy CTM for don't appear until Marketing Pro at $179. The cheaper platform depends on how many accounts, seats and transcribed minutes you actually run.
The short answer: for a single account tracking calls and forms, WhatConverts is cheaper — it opens at $30/mo against CallTrackingMetrics’ $79/mo month-to-month, a $49/mo gap that never closes at the bottom of the ladder. But the two platforms aren’t priced for the same buyer, and CTM’s higher base stops looking expensive the moment you add a room full of seats — or, one rung further up at $179, a second client account. This is a “how many people and how many accounts” decision, not a sticker-price one.
The single-account floor belongs to WhatConverts
WhatConverts’ entry Call Tracking plan is $30/mo, and it folds a $30 usage credit into that base — its own comparison table puts that at “Included Phone Call Leads Tracked: Up to 148” — before the published $0.045/min local rate (toll-free $0.065/min, SMS $0.03/msg) starts metering. There is no annual toggle to hunt for: the page’s segmented control picks a business type, and every figure on it is quoted “/mo”. So a solo marketer or single business tracking calls pays $30 and, at low volume, effectively nothing on top for a while.
CTM has no equivalent floor. Its cheapest plan, Marketing Lite, is $79/mo month-to-month — and what that base buys is not “less software,” it’s a different unit of account: unlimited users and unlimited tracking sources, with usage metered thinly on top (local call forwarding at a platform-wide $0.04/min, live transcription at $0.02/min). What it does not buy is sub-accounts — CTM’s plans grid gives Marketing Lite none at all. Annual billing drops the base to roughly $65/mo (about 18% off), or about $60/mo on a two-year term, but even at the annual rate it sits above WhatConverts’ monthly $30.
For one account that just needs call (and form) attribution, you are paying $49/mo for seats you probably don’t use. WhatConverts wins that buyer cleanly.
Where the higher base pays off
CTM’s price is structured for a team or an agency, and three things flip the math — though only one of them lives at $79.
| WhatConverts Call Tracking | CTM Marketing Lite | CTM Marketing Pro | |
|---|---|---|---|
| Base /mo | $30 (no annual option published) | $79 month-to-month (~$65 annual) | $179 month-to-month (~$149 annual) |
| Accounts | one per plan | none — no sub-accounts on this tier | 25 sub-accounts (+25 packs at $50/mo) |
| Users | not published | unlimited | unlimited |
| Local minutes | $30 credit, then $0.045/min | $0.04/min forwarding, platform-wide | $0.04/min forwarding, platform-wide |
| Transcription | not published | $0.02/min | $0.02/min, past a one-off 3,000-min block per sub-account |
| HIPAA | published, from Pro ($100) | not stated at this tier | published on this tier and up |
| BAA | not published | not published | not published |
Seats. WhatConverts publishes no seat allotment on its plans; CTM’s $79 base states unlimited users, so a five- or ten-seat team lands inside a single $79 bill. That is the one lever that works at CTM’s entry price, and for a solo operator it is $49/mo of headroom you may never touch.
Sub-accounts, one tier up. WhatConverts’ standard plans — $30, $60, $100, $160 — are one account each. To manage multiple client accounts you move to its separate agency “Unlimited Accounts” tiers, which start at $500/mo. CTM’s answer is 25 sub-accounts with further packs of 25 at $50/mo — but they arrive on Marketing Pro at $179/mo month-to-month ($149 billed annually), not on Lite. So the agency comparison isn’t $30 vs $79, and it isn’t $500 vs $79 either: it is $500 against $179, where CTM is still the cheaper way to run client accounts by nearly three times.
Transcription and the per-minute rate. CTM meters transcription at $0.02/min at every tier, and forwards local minutes at a flat $0.04/min platform-wide — fractionally under WhatConverts’ $0.045/min, though WhatConverts’ first $30 of usage is free and CTM’s is not. Half a cent a minute has to work off the whole of CTM’s $79 base, not the $49 gap — WhatConverts’ own $30 is absorbed by its own $30 credit — so the crossover is $79 ÷ $0.005, roughly 15,800 local minutes a month, where both bills land at about $711. That is not a volume a single account reaches. Marketing Pro adds 3,000 transcribed minutes per sub-account, but CTM’s page states those minutes do not renew each month, so read that as a one-off $60 credit, not a monthly allowance. WhatConverts publishes local, toll-free, and SMS rates but no transcription rate at all. For a buyer whose whole reason to track calls is to read and score conversations at volume, CTM gives you a published, low per-minute number; WhatConverts leaves it a question mark.
Compliance. Both vendors publish HIPAA, and the cheaper platform gets there first: WhatConverts lists HIPAA on its Pro card ($100/mo) and ticks a HIPAA Compliance row from Pro upward, while CTM states HIPAA/GDPR from Marketing Pro ($179/mo) up. Neither publishes a BAA anywhere. A covered entity has a stated path on both and a signed agreement from neither, so that conversation happens with a salesperson either way — the difference is that the cheaper stated path here is WhatConverts’ $100 tier.
How to read this
Buy on your real shape, not the headline. A single account doing call and form attribution should take WhatConverts at $30 — the $30 credit and the published $0.045/min make it the cheaper, more transparent floor, and its forms and chats arrive at Plus ($60), still under CTM’s $79 entry. A team on one account should take CTM at $79/mo month-to-month, where unlimited users turn the higher base into the cheaper unit as soon as you have more than a couple of seats. An agency running client accounts is comparing $179 against $500 — CTM’s Marketing Pro against WhatConverts’ agency tier — and CTM wins that one comfortably. And if transcription volume is the point of the exercise, CTM’s $0.02/min, charged at every tier, is the only published transcription price of the two. The $49 base gap is real; it just isn’t the whole invoice once your headcount, your account count and your transcribed minutes are in the equation.