Guide · AI Receptionists
White-labeling an AI receptionist: the price of reseller rights swings from $99 to $2,000 a month
If you want to put your own brand on an AI receptionist and sell it to clients, the cost of that right alone — before a single client call — ranges from a $99 published plan to a $2,000/mo enterprise add-on. Here's who charges what.
Most “how much does an AI receptionist cost” questions are about the price your client pays. The agency question is different: what does it cost you to put your brand on the product and resell it? That number turns out to be the widest-spread figure in this entire market — and almost nobody quotes it the same way twice.
In our dataset, exactly one vendor sells white-label as an ordinary published plan, and exactly one sells it as a four-figure enterprise add-on. The gap between them is the whole story.
The direct answer
Trillet prices reseller rights into its standard plans. Its Studio tier is $99/mo and includes white-label branding, 3 phone numbers, and 3 sub-accounts. Its Agency tier is $299/mo and adds a custom domain plus branded emails, 10 phone numbers, and unlimited sub-accounts. Both tiers bundle voice minutes (100 and 300 respectively) and bill overage at $0.12/min.
Synthflow takes the opposite approach. There is no white-label plan; instead, white-label and reseller capability is a $2,000/mo add-on layered on top of usage. The platform itself is pay-as-you-go — a $0.09/min voice engine, with the LLM ($0.02–$0.05/min) and telephony billed separately on top — so the $2,000 buys the right to rebrand, before a single client minute is metered.
| Vendor | What white-label costs | What you get | Sits on top of |
|---|---|---|---|
| Trillet — Studio | $99/mo | Branding, 3 numbers, 3 sub-accounts, 100 min | $0.12/min overage |
| Trillet — Agency | $299/mo | Custom domain + branded emails, 10 numbers, unlimited sub-accounts, 300 min | $0.12/min overage |
| Synthflow | $2,000/mo add-on | White-label / reseller rights | $0.09/min voice + LLM + telephony |
| My AI Front Desk | Not published | ”White-label reseller program exists separately” | $99/mo Business-in-a-Box (200 min) |
Reading the gap
Synthflow’s white-label add-on is roughly 6.7 times Trillet’s entire Agency plan ($2,000 vs $299), and that’s before you count usage on either side. These are not two prices for the same thing — they’re two business models. Trillet treats white-label as a feature of a self-serve product an agency buys with a credit card. Synthflow treats it as an enterprise commitment gated behind a sales-sized number, on a platform otherwise aimed at developers paying by the minute.
That has practical consequences for an agency’s unit economics. On Trillet’s Agency plan, the unlimited sub-accounts line is what matters: at $299/mo flat for the branding layer, the marginal cost of onboarding your next client is essentially their usage, not a new license. Synthflow’s $2,000 is fixed overhead you have to amortize across your whole book before the math works — fine at scale, punishing if you’re spinning up your first few branded clients.
The third path: a separate reseller program
A third pattern is worth flagging because it doesn’t show up as a price at all. My AI Front Desk publishes a $99/mo Business-in-a-Box plan (200 voice minutes, $0.25/min overage) but, per its provenance, runs a white-label reseller program separately from that public pricing table. We don’t record a figure for it because the vendor doesn’t publish one — and that’s the point. When a reseller program lives off the pricing page, the rate is a sales conversation, which usually means it’s negotiated against your committed volume rather than listed. Treat any “white-label available” claim without a number the same way: as a quote, not a price.
How to choose
If you want to start reselling this month without a procurement cycle, Trillet is the only vendor here that lets you do it at a published price — $99 to test the model, $299 once you need a custom domain and room for more than three clients. If you’re already running per-minute volume on a developer platform and white-label is the last box to check, Synthflow’s $2,000 add-on is a known quantity you can plan around, but it only pencils out once your client base is large enough to absorb a fixed four-figure line item.
The honest caveat: branding, sub-account limits, and reseller terms are exactly the fields vendors are least consistent about publishing. Two of the three names here put a real number on the page; most of the rest of the market doesn’t put one anywhere. We record what’s published and flag what isn’t — so when a platform tells you it “supports white-label,” the first question is always: at what listed price, and on top of what usage?