Guide · AI Receptionists
White-labeling an AI receptionist: only Trillet still publishes a price for reseller rights
If you want to put your own brand on an AI receptionist and sell it to clients, Trillet sells that right on published $99 and $299 plans; the $2,000/mo add-on Synthflow used to list is gone, and its page now quotes only enterprise contracts from $30,000 a year. Here's who charges what.
Most “how much does an AI receptionist cost” questions are about the price your client pays. The agency question is different: what does it cost you to put your brand on the product and resell it? That number is the one vendors are least willing to print — and in this market it has just become rarer still.
In our dataset, exactly one vendor sells white-label as an ordinary published plan. The one that used to sell it as a four-figure add-on no longer lists that price at all. The gap between them is now the gap between a price and a sales call.
The direct answer
Trillet prices reseller rights into its standard plans. Its Studio tier is $99/mo and includes white-label branding, 3 phone numbers, and 3 sub-accounts. Its Agency tier is $299/mo and adds a custom domain plus branded emails, 10 phone numbers, and unlimited sub-accounts. Both tiers bundle voice minutes (100 and 300 respectively) and bill overage at $0.12/min.
Synthflow used to take the opposite approach: no white-label plan, but a $2,000/mo white-label and reseller add-on layered on its pay-as-you-go platform, with a $0.09/min voice engine and the LLM and telephony billed on top. That plan, last seen on 2026-06-27, is no longer listed as of 2026-09-27. The page now sells only sales-led Enterprise contracts that “start at $30,000 annually,” with final pricing “scoped around call volume, concurrency, telephony setup, integrations, security needs, and launch support” — and no white-label figure anywhere.
| Vendor | What white-label costs | What you get | Sits on top of |
|---|---|---|---|
| Trillet — Studio | $99/mo | Branding, 3 numbers, 3 sub-accounts, 100 min | $0.12/min overage |
| Trillet — Agency | $299/mo | Custom domain + branded emails, 10 numbers, unlimited sub-accounts, 300 min | $0.12/min overage |
| Synthflow | Not published (the $2,000/mo add-on is no longer listed) | — | Enterprise contracts from $30,000 annually |
| My AI Front Desk | Not published | ”White-label reseller program exists separately” | $99/mo Business-in-a-Box (200 min) |
Reading the gap
Synthflow’s old add-on was roughly 6.7 times Trillet’s entire Agency plan ($2,000 vs $299). Its entry point today is steeper and vaguer at once: the contract floor alone, $30,000 a year, is $2,500 a month ($30,000 ÷ 12) — about 8.4 times Trillet’s Agency plan — and the page does not say whether white-label is in it or what it adds. These are not two prices for the same thing — they’re two business models. Trillet treats white-label as a feature of a self-serve product an agency buys with a credit card. Synthflow now treats its whole platform as an enterprise commitment gated behind a sales conversation.
That has practical consequences for an agency’s unit economics. On Trillet’s Agency plan, the unlimited sub-accounts line is what matters: at $299/mo flat for the branding layer, the marginal cost of onboarding your next client is essentially their usage, not a new license. On Synthflow, even the fixed overhead is unknown until sales scopes it — and its published floor is already a book-of-business number, not a first-few-clients one.
The third path: a separate reseller program
A third pattern is worth flagging because it doesn’t show up as a price at all. My AI Front Desk publishes a $99/mo Business-in-a-Box plan (200 voice minutes, $0.25/min overage) but, per its provenance, runs a white-label reseller program separately from that public pricing table. We don’t record a figure for it because the vendor doesn’t publish one — and that’s the point. When a reseller program lives off the pricing page, the rate is a sales conversation, which usually means it’s negotiated against your committed volume rather than listed. Treat any “white-label available” claim without a number the same way: as a quote, not a price.
How to choose
If you want to start reselling this month without a procurement cycle, Trillet is the only vendor here that lets you do it at a published price — $99 to test the model, $299 once you need a custom domain and room for more than three clients. Synthflow is no longer a known quantity you can plan around: the $2,000 add-on is gone from its page, and what replaces it is an enterprise contract starting at $30,000 a year whose white-label terms you learn only from sales. That only makes sense for an agency whose client base is already large enough to carry a five-figure annual commitment.
The honest caveat: branding, sub-account limits, and reseller terms are exactly the fields vendors are least consistent about publishing. Only one of the three names here now puts a white-label number on the page; most of the rest of the market doesn’t put one anywhere. We record what’s published and flag what isn’t — so when a platform tells you it “supports white-label,” the first question is always: at what listed price, and on top of what usage?