The Front Desk Review

Best A/B Testing · head-to-head

GrowthBook vs Convert Experiences

A sourced, side-by-side comparison for a/b testing. GrowthBook has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

GrowthBook has the lower entry price — GrowthBook starts at $0/mo, Convert Experiences at $299/mo. Free tier: GrowthBook Yes, Convert Experiences No. HIPAA: GrowthBook Yes, Convert Experiences Yes.

As of 2026-06-14 · figures link to their source below

Side by side

GrowthBook

$0/mo entry
Entry price$0/mo (Cloud Starter)
Free tierYes
HIPAA (BAA)Yes
SOC 2Yes
GDPRYes
Best forEngineering and data teams wanting warehouse-native experimentation without vendor data lock-in

Convert Experiences

$299/mo entry
Entry price$299/mo (Growth)
Free tierNo
HIPAA (BAA)Yes
SOC 2Yes
GDPRYes
Best forE-commerce brands needing revenue tracking and cart optimization

Sources — GrowthBook: growthbook.io (verified 2026-06-14) · Convert Experiences: convert.com (verified 2026-06-14)

Key features

GrowthBook: Warehouse-native experimentation connecting directly to existing data warehouses; Feature flags with auto-rollback and ramp schedules with guardrails; Open-source with self-hosted option (air-gapped deployment supported); 24+ SDKs with zero network calls and sub-millisecond evaluation; Product analytics with AI Data Analyst; SOC 2 Type II, ISO 27001, GDPR, CCPA, COPPA certified; No PII required — only aggregate data accessed from warehouse; SAML/SCIM SSO (Okta, Azure AD) on Enterprise; Fine-grained RBAC and audit trails; MCP Server for AI coding assistant integration; Open mandatory code review for all pull requests; Positioned as approx. 1/5th cost of comparable solutions

Convert Experiences: A/B, split URL, multivariate, and multipage experiments; Full-stack experimentation with feature flags and server-side testing; Multi-arm bandit (auto-allocate) with three algorithm options; Visual editor (WYSIWYG) plus code-level JS/CSS editing; 40+ audience targeting filters with drag-and-drop builder; Sequential testing using Asymptotic Confidence Sequences; SRM (Sample Ratio Mismatch) detection; Outlier detection with winsorizing and capping; Heatmaps included on all plans; Two-factor authentication on all plans; Change history audit trail; Unsampled analytics data; SOC 2 Type 2, ISO 27001, HIPAA, GDPR, CCPA, PCI compliant; zero breach history

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