Best A/B Testing · head-to-head
GrowthBook vs Convert Experiences
A sourced, side-by-side comparison for a/b testing. GrowthBook has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: GrowthBook $0/mo vs Convert Experiences $299/mo — GrowthBook is cheaper to start.
- Free tier: GrowthBook Yes; Convert Experiences No.
- HIPAA: GrowthBook Yes; Convert Experiences Yes.
Side by side
| GrowthBook | Convert Experiences | |
|---|---|---|
| Entry price | $0/mo (Cloud Starter) | $299/mo (Growth) |
| Free tier | Yes | No |
| HIPAA (BAA) | Yes | Yes |
| SOC 2 | Yes | Yes |
| GDPR | Yes | Yes |
| Best for | Engineering and data teams wanting warehouse-native experimentation without vendor data lock-in | E-commerce brands needing revenue tracking and cart optimization |
Sources — GrowthBook: growthbook.io (verified 2026-06-14). Convert Experiences: convert.com (verified 2026-06-14).
Key features
GrowthBook: Warehouse-native experimentation connecting directly to existing data warehouses; Feature flags with auto-rollback and ramp schedules with guardrails; Open-source with self-hosted option (air-gapped deployment supported); 24+ SDKs with zero network calls and sub-millisecond evaluation; Product analytics with AI Data Analyst; SOC 2 Type II, ISO 27001, GDPR, CCPA, COPPA certified; No PII required — only aggregate data accessed from warehouse; SAML/SCIM SSO (Okta, Azure AD) on Enterprise; Fine-grained RBAC and audit trails; MCP Server for AI coding assistant integration; Open mandatory code review for all pull requests; Positioned as approx. 1/5th cost of comparable solutions
Convert Experiences: A/B, split URL, multivariate, and multipage experiments; Full-stack experimentation with feature flags and server-side testing; Multi-arm bandit (auto-allocate) with three algorithm options; Visual editor (WYSIWYG) plus code-level JS/CSS editing; 40+ audience targeting filters with drag-and-drop builder; Sequential testing using Asymptotic Confidence Sequences; SRM (Sample Ratio Mismatch) detection; Outlier detection with winsorizing and capping; Heatmaps included on all plans; Two-factor authentication on all plans; Change history audit trail; Unsampled analytics data; SOC 2 Type 2, ISO 27001, HIPAA, GDPR, CCPA, PCI compliant; zero breach history