Independent · sourced · Updated June 2026
Best A/B Testing (2026)
8 a/b testing options compared on price, free tier, compliance and fit — ranked by entry price. Every figure links to the vendor's own page and the date we captured it; quote-only tiers show a dash, never a guess.
The cheapest a/b testing is GrowthBook at $0/mo. 3 offer a free tier. All 8 compared below on price, free tier and compliance — every figure sourced and dated, updated June 2026.
As of Jun 15, 2026 · figures linked to their source in the table below
Cite this comparison
Per The Front Desk Review, the cheapest a/b testing is GrowthBook at $0/mo; across 3 with published pricing the median is $150/mo ($40–$299/mo), 3 with a free tier, every figure sourced and dated, as of 2026-06-15. https://frontdeskreview.com/best/ab-testing/ Key takeaways
- Typical paid price: from $40/mo, median $150/mo, up to $299/mo — across 3 with published pricing.
- Free tier: GrowthBook, LaunchDarkly, Statsig.
- HIPAA-ready: GrowthBook, LaunchDarkly, Statsig, Convert Experiences, Kameleoon, Optimizely.
- Tracked: 8 vendors, data current through 2026-06-15.
Comparison
| # | A/B Testing | Entry price | Free | HIPAA | SOC 2 | Best for | Source | Visit |
|---|---|---|---|---|---|---|---|---|
| 1 | GrowthBook | $0/mo Cloud Starter | Yes | Yes | Yes | Engineering and data teams wanting warehouse-native experimentation without vendor data lock-in | growthbook.io | Visit → |
| 2 | LaunchDarkly | $0/mo Developer | Yes | Yes | Yes | AI engineering teams needing runtime control of agent behavior without redeploys | launchdarkly.com | Visit → |
| 3 | Statsig | $0/mo Developer | Yes | Yes | Yes | Product and engineering teams at scale (OpenAI, Brex, Microsoft, Atlassian, Notion) | statsig.com | Visit → |
| 4 | Convert Experiences | $299/mo Growth | No | Yes | Yes | E-commerce brands needing revenue tracking and cart optimization | convert.com | Visit → |
| 5 | AB Tasty | — | No | — | — | Enterprise e-commerce, travel, beauty, fashion, and media brands | quote-only | Visit → |
| 6 | Kameleoon | — | No | Yes | Yes | Marketing teams wanting AI-assisted experiment creation without developer dependency | quote-only | Visit → |
| 7 | Optimizely | — | No | Yes | Yes | Enterprise marketing and product teams needing a unified DXP | quote-only | Visit → |
| 8 | VWO (Visual Website Optimizer) | — | No | — | Yes | CRO teams wanting an all-in-one testing and analytics platform | quote-only | Visit → |
Prices are the lowest published self-serve monthly rate as captured on the linked source. Annual-billing and usage details are on each vendor's record in our open dataset.
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What is the cheapest a/b testing?
GrowthBook has the lowest published entry price at $0/mo (Cloud Starter), as of 2026-06-15.
How much does a/b testing cost per month?
Across the 3 a/b testing with published paid pricing, the median starting price is $150/mo, ranging from $40/mo to $299/mo, as of 2026-06-15. 3 also offer a free tier. 4 are quote-only.
Which a/b testing have a free plan?
GrowthBook, LaunchDarkly, Statsig offer a free tier.
Which a/b testing support HIPAA?
GrowthBook, LaunchDarkly, Statsig, Convert Experiences, Kameleoon, Optimizely state HIPAA support (a BAA). Always confirm current scope with the vendor.
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