A/B Testing · true cost · Updated September 2026
The true cost of a/b testing
What you'll actually pay. Of the 8 a/b testing tools we track, 4 publish no self-serve price (quote-only), 1 price on a basis this column cannot carry, 2 charge usage overages. Here's every tool's entry price and its hidden-cost flags — each linked to its sourced record.
The hidden-cost picture
- No public price: 4 of 8 are quote-only (contact sales).
- Not priced monthly: 1 publish a figure on another basis — usage rates, non-USD, or annual-only.
- Usage overages: 2 charge for going over plan limits.
- Cheapest published: GrowthBook from $40/mo.
- No overage or setup fee: Convert Experiences.
As of · re-verified with each catalog refresh
A/B Testing — entry price & hidden-cost flags
| Tool | Entry price | Usage overages | Setup fee |
|---|---|---|---|
| GrowthBook | $40/mo | Yes | — |
| Statsig | $150/mo | Yes | — |
| Convert Experiences | $399/mo | — | — |
| AB Tasty | quote-only | — | — |
| Kameleoon | quote-only | — | — |
| LaunchDarkly | quote-only | — | — |
| Optimizely | quote-only | — | — |
| VWO (Visual Website Optimizer) | quote-only | — | — |
Prices and fee terms re-verified with each catalog refresh. Last catalog update 2026-09-02. "Quote-only" means the vendor publishes no self-serve price.
Frequently asked questions
Does a/b testing have hidden fees?
Across the 8 a/b testing tools we track: 4 publish no self-serve price (quote-only), 1 price on a basis this column cannot carry, 2 charge usage overages. As of 2026-09-02.
What is the cheapest a/b testing with published pricing?
GrowthBook, from $40/mo (note: usage overages apply). Verified 2026-09-02.
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