A/B Testing · pricing · Updated September 2026
Optimizely pricing (2026)
Optimizely publishes no self-serve price (quote-only) as checked on 2026-09-02, read from Optimizely's own pricing page; 2 plans. Best for Enterprise marketing and product teams needing a unified DXP. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: quote-only
- Free tier: No
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: Enterprise marketing and product teams needing a unified DXP; Organizations requiring HIPAA BAA for healthcare experimentation; Large brands with complex personalization and CMS needs (eBay, American Express, Dolby); Teams that want A/B testing embedded in a full content management platform
As of · every figure below links to its source
Optimizely plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Web Experimentation | quote-only | — | custom | Quote-only. All Optimizely products use customized/annual pricing gated behind sales contact. No self-serve tier published. | optimizely.com |
| Feature Experimentation | quote-only | — | custom | Quote-only. Annual contracts only per competitor research; no self-serve tier published. | optimizely.com |
Last verified 2026-09-02. Official pricing page https://www.optimizely.com/pricing/ accessed 2026-06-14 shows 'Request pricing' for all nine products with no published USD figures. No self-serve pricing exists. Re-verified 2026-09-02 against the live pricing page; published figures unchanged.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Google Analytics, Shopify, Azure, Google Cloud, AWS, 6sense, SAML 2.0 SSO.
Key features: A/B testing and multivariate testing (Web Experimentation); Feature flags and server-side experimentation (Feature Experimentation); SDKs in 10+ programming languages; AI predictive audiences; Multi-arm bandits and stats accelerator; Omnichannel personalization; AI content generation and asset management; Visual editor with drag-and-drop page assembly; 350+ supported languages for globalization; Audit logs and role-based access control; SOC 2 Type II, ISO 27001:2022, ISO 27017, ISO 27018, PCI DSS v4.0.1 certified.
Plan limits: All plans require annual contract and sales contact; No self-serve sign-up or pricing; SAML SSO available on select packages only; HIPAA BAA requires contact with Customer Success Manager or Sales.
Frequently asked questions
Does Optimizely support HIPAA?
Optimizely HIPAA support: Yes. SOC 2: Yes. GDPR: Yes.
Does Optimizely have a free plan?
Optimizely free tier: No.
Optimizely vs alternatives
Compare all a/b testing · True cost of a/b testing · SOC 2-certified a/b testing · HIPAA-compliant a/b testing · GDPR-compliant a/b testing · Open data · MCP
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Display this standing
Optimizely currently holds a bronze deskmark here — Rank 7 of 8 · A/B Testing. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Optimizely moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.