A/B Testing · pricing · Updated September 2026
AB Tasty pricing (2026)
AB Tasty publishes no self-serve price (quote-only) as checked on 2026-09-02, read from AB Tasty's own pricing page; 1 plans. Best for Enterprise e-commerce, travel, beauty, fashion, and media brands. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: quote-only
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: Enterprise e-commerce, travel, beauty, fashion, and media brands; Teams wanting AI-assisted experiment creation without heavy coding; Organizations focused on personalization alongside A/B testing; Brands requiring collaborative experimentation with dedicated strategic support
As of · every figure below links to its source STALE · 2026-09-02
AB Tasty plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Experimentation & Personalization Platform STALE · 2026-09-02 | quote-only | — | Custom / quote | Quote-only. No self-serve pricing published. Platform covers Experimentation, Personalization, and Release Management. | abtasty.com |
Last verified 2026-09-02. STALE marks a plan we have not re-checked at its source in over 30 days. Every plan above is marked — we flag rather than silently retain. Official pricing page https://www.abtasty.com/pricing/ accessed 2026-06-14 renders JS-only with feature comparison content but zero pricing figures. Page includes 'Get a demo' CTA only.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Google Cloud, Google Analytics, Adobe Analytics, Segment, Contentsquare, Salesforce, Shopify, Figma.
Key features: Web experimentation with visual editor and AI-generated variants; Feature experimentation across web, mobile, and server-side; AI-powered personalization (AdaptiveCX) for real-time anonymous visitor targeting; E-merchandising with unified search and product recommendations; Progressive feature rollouts with KPI-triggered automatic rollbacks; Evi AI marketing agent for data-driven strategy recommendations; Prompt-based visual experiment modification (Visual Editor AI); Audience segmentation based on behavioral and emotional signals; ISO 27001 certified; GDPR and CCPA compliant.
Plan limits: No self-serve pricing or free trial; demo required; SOC 2 certification not claimed on vendor's own pages (infrastructure vendors are SOC 2 certified); HIPAA compliance not stated by vendor; Primarily targets mid-market and enterprise brands.
Frequently asked questions
Does AB Tasty support HIPAA?
AB Tasty's public pages do not say whether it supports HIPAA. Its public pages also state GDPR compliance.
Does AB Tasty have a free plan?
No — AB Tasty publishes no free tier.
AB Tasty vs alternatives
Compare all a/b testing · True cost of a/b testing · SOC 2 claims in a/b testing · HIPAA claims in a/b testing · GDPR claims in a/b testing · Open data · MCP
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This standing as a plaque
AB Tasty currently holds a bronze deskmark here — Rank 8 of 8 · A/B Testing. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if AB Tasty moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.