A/B Testing · pricing · Updated September 2026
AB Tasty pricing (2026)
AB Tasty publishes no self-serve price (quote-only) as checked on 2026-09-02, read from AB Tasty's own pricing page; 1 plans. Best for Enterprise e-commerce, travel, beauty, fashion, and media brands. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: quote-only
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: Enterprise e-commerce, travel, beauty, fashion, and media brands; Teams wanting AI-assisted experiment creation without heavy coding; Organizations focused on personalization alongside A/B testing; Brands requiring collaborative experimentation with dedicated strategic support
As of · every figure below links to its source
AB Tasty plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Experimentation & Personalization Platform | quote-only | — | custom | Quote-only. No self-serve pricing published. Platform covers Experimentation, Personalization, and Release Management. | abtasty.com |
Last verified 2026-09-02. Official pricing page https://www.abtasty.com/pricing/ accessed 2026-06-14 renders JS-only with feature comparison content but zero pricing figures. Page includes 'Get a demo' CTA only. Re-verified 2026-09-02 against the live pricing page; published figures unchanged.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Google Cloud, Google Analytics, Adobe Analytics, Segment, Contentsquare, Salesforce, Shopify, Figma.
Key features: Web experimentation with visual editor and AI-generated variants; Feature experimentation across web, mobile, and server-side; AI-powered personalization (AdaptiveCX) for real-time anonymous visitor targeting; E-merchandising with unified search and product recommendations; Progressive feature rollouts with KPI-triggered automatic rollbacks; Evi AI marketing agent for data-driven strategy recommendations; Prompt-based visual experiment modification (Visual Editor AI); Audience segmentation based on behavioral and emotional signals; ISO 27001 certified; GDPR and CCPA compliant.
Plan limits: No self-serve pricing or free trial; demo required; SOC 2 certification not claimed on vendor's own pages (infrastructure vendors are SOC 2 certified); HIPAA compliance not stated by vendor; Primarily targets mid-market and enterprise brands.
Frequently asked questions
Does AB Tasty support HIPAA?
AB Tasty HIPAA support: —. SOC 2: —. GDPR: Yes.
Does AB Tasty have a free plan?
AB Tasty free tier: No.
AB Tasty vs alternatives
Compare all a/b testing · True cost of a/b testing · SOC 2-certified a/b testing · HIPAA-compliant a/b testing · GDPR-compliant a/b testing · Open data · MCP
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Display this standing
AB Tasty currently holds a bronze deskmark here — Rank 8 of 8 · A/B Testing. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if AB Tasty moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.