Best A/B Testing · pricing · Updated June 2026
AB Tasty pricing (2026)
AB Tasty publishes no self-serve price (quote-only), across 1 plans. Best for Enterprise e-commerce, travel, beauty, fashion, and media brands. Every figure links to AB Tasty's own page and the date we captured it.
At a glance
- Entry price: Quote-only
- Free tier: No
- Compliance: HIPAA — · SOC 2 — · GDPR Yes
- Best for: Enterprise e-commerce, travel, beauty, fashion, and media brands; Teams wanting AI-assisted experiment creation without heavy coding; Organizations focused on personalization alongside A/B testing; Brands requiring collaborative experimentation with dedicated strategic support
AB Tasty plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Experimentation & Personalization Platform | Quote-only | — | custom | Quote-only. No self-serve pricing published. Platform covers Experimentation, Personalization, and Release Management. | abtasty.com |
Last verified 2026-06-14. Official pricing page https://www.abtasty.com/pricing/ accessed 2026-06-14 renders JS-only with feature comparison content but zero pricing figures. Page includes 'Get a demo' CTA only.
Capabilities
Integrations: Google Cloud, Google Analytics, Adobe Analytics, Segment, Contentsquare, Salesforce, Shopify, Figma.
Key features: Web experimentation with visual editor and AI-generated variants; Feature experimentation across web, mobile, and server-side; AI-powered personalization (AdaptiveCX) for real-time anonymous visitor targeting; E-merchandising with unified search and product recommendations; Progressive feature rollouts with KPI-triggered automatic rollbacks; Evi AI marketing agent for data-driven strategy recommendations; Prompt-based visual experiment modification (Visual Editor AI); Audience segmentation based on behavioral and emotional signals; ISO 27001 certified; GDPR and CCPA compliant.
Plan limits: No self-serve pricing or free trial; demo required; SOC 2 certification not claimed on vendor's own pages (infrastructure vendors are SOC 2 certified); HIPAA compliance not stated by vendor; Primarily targets mid-market and enterprise brands.
Frequently asked questions
Does AB Tasty support HIPAA?
AB Tasty HIPAA support: —. SOC 2: —. GDPR: Yes.
Does AB Tasty have a free plan?
AB Tasty free tier: No.