A/B Testing · pricing · Updated September 2026
VWO (Visual Website Optimizer) pricing (2026)
VWO (Visual Website Optimizer) publishes no self-serve price (quote-only) as checked on 2026-09-02, read from VWO (Visual Website Optimizer)'s own pricing page; 3 plans. Best for CRO teams wanting an all-in-one testing and analytics platform. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: quote-only
- Free tier: No · 30-day trial
- Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
- Best for: CRO teams wanting an all-in-one testing and analytics platform; E-commerce, SaaS, eLearning, and media companies; Organizations needing combined heatmaps, recordings, and A/B testing; Enterprise teams requiring dedicated success managers
As of · every figure below links to its source
VWO (Visual Website Optimizer) plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Growth | quote-only | — | custom | Quote-only. Usage-based billing mentioned but no rate card published. | vwo.com |
| Pro | quote-only | — | custom | Quote-only. | vwo.com |
| Enterprise | quote-only | — | custom | Quote-only. | vwo.com |
Last verified 2026-09-02. Official pricing page https://vwo.com/pricing/ accessed 2026-06-14. Page shows Growth/Pro/Enterprise tier structure across VWO Testing, Feature Experimentation, Insights, Personalize, Rollouts, Mobile Insights, and Pulse products but displays zero USD prices — all require scheduling a demo. Re-verified 2026-09-02 against the live pricing page; published figures unchanged.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Google Analytics, Google Analytics 4, Amplitude, Mixpanel, Segment, Hotjar, Adobe Analytics, Google Tag Manager, Salesforce, HubSpot.
Key features: A/B testing, split testing, and multivariate testing across web and mobile; Server-side feature experimentation and rollouts; Session recordings, heatmaps, and scrollmaps (VWO Insights); Funnel and form analysis; Bayesian statistics engine (SmartStats); Personalization and geo-targeted experiences; Customer Data Platform (Data360) for unified visitor profiles; 125+ pre-built integrations; 24/7 support included; SOC 2 Type II, ISO 27001:2022, ISO 27017, ISO 27018, ISO 27701, PCI DSS v4.0.2 certified.
Plan limits: All plans are quote-only with no published pricing; Usage-based billing model but no public rate card; HIPAA compliance not stated on vendor's own security page; 14 global data centers but specific data residency options require inquiry.
Frequently asked questions
Does VWO (Visual Website Optimizer) support HIPAA?
VWO (Visual Website Optimizer) HIPAA support: —. SOC 2: Yes. GDPR: Yes.
Does VWO (Visual Website Optimizer) have a free plan?
VWO (Visual Website Optimizer) free tier: No; 30-day free trial.
VWO (Visual Website Optimizer) vs alternatives
Compare all a/b testing · True cost of a/b testing · SOC 2-certified a/b testing · HIPAA-compliant a/b testing · GDPR-compliant a/b testing · Open data · MCP
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Display this standing
VWO (Visual Website Optimizer) currently holds a bronze deskmark here — Rank 6 of 8 · A/B Testing. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if VWO (Visual Website Optimizer) moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.