Best Customer Data Platform · FREE
Best free Customer Data Platform (2026)
4 customer data platform that offer a genuine free plan, ranked by entry price. Every figure links to the vendor's own page and the date we captured it.
Key takeaways
- Cheapest: Hightouch at $0/mo.
- Qualifying: Hightouch, Lytics, RudderStack, Segment (Twilio).
- Data current through: 2026-06-14.
Comparison
| # | Customer Data Platform | Entry price | Free | HIPAA | SOC 2 | Best for | Source |
|---|---|---|---|---|---|---|---|
| 1 | Hightouch | $0/mo | Yes | Yes | Yes | Data-warehouse-centric teams (Snowflake, BigQuery, Databricks) wanting Reverse ETL | hightouch.com |
| 2 | Lytics | $0/mo | Yes | — | Yes | Digital publishers and content-driven brands wanting real-time web personalization | lytics.com |
| 3 | RudderStack | $0/mo | Yes | Yes | Yes | Engineering-led teams wanting open-source-rooted, warehouse-first CDP | rudderstack.com |
| 4 | Segment (Twilio) | $0/mo | Yes | Yes | Yes | HIPAA-regulated teams needing a BAA-eligible CDP | twilio.com |