Independent · sourced · Updated June 2026
Best Customer Data Platform (2026)
The cheapest customer data platform is Hightouch at $0/mo. 4 offer a free tier (Hightouch, Lytics, RudderStack). This page compares 7 options on entry price, free tier, HIPAA/SOC 2 and best-for — every figure linked to its source, updated June 2026.
7 options compared on price, free tier, compliance and fit — ranked cheapest-first. Every figure links to the vendor's own page and the date we captured it; quote-only tiers show “—”, never a guess.
Key takeaways
- Cheapest: Hightouch at $0/mo (Basic Reverse ETL).
- Typical paid price: from $120/mo, median $220/mo, up to $500/mo — across 3 with published pricing.
- Free tier: Hightouch, Lytics, RudderStack, Segment (Twilio).
- HIPAA-ready: Hightouch, RudderStack, Segment (Twilio), Amperity, Twilio Engage.
- Tracked: 7 vendors, data current through 2026-06-15.
Comparison
| # | Customer Data Platform | Entry price | Free | HIPAA | SOC 2 | Best for | Source |
|---|---|---|---|---|---|---|---|
| 1 | Hightouch | $0/mo Basic Reverse ETL | Yes | Yes | Yes | Data-warehouse-centric teams (Snowflake, BigQuery, Databricks) wanting Reverse ETL | hightouch.com |
| 2 | Lytics | $0/mo Developer | Yes | — | Yes | Digital publishers and content-driven brands wanting real-time web personalization | lytics.com |
| 3 | RudderStack | $0/mo Free | Yes | Yes | Yes | Engineering-led teams wanting open-source-rooted, warehouse-first CDP | rudderstack.com |
| 4 | Segment (Twilio) | $0/mo Free | Yes | Yes | Yes | HIPAA-regulated teams needing a BAA-eligible CDP | twilio.com |
| 5 | Amperity | — | No | Yes | Yes | Large retail and consumer brands with complex, multi-source identity resolution needs | quote-only |
| 6 | mParticle | — | No | — | Yes | Mobile-first consumer brands (media, retail, QSR, travel) | quote-only |
| 7 | Twilio Engage | — | No | Yes | Yes | HIPAA-eligible enterprises needing compliant omnichannel engagement | quote-only |
Prices are the lowest published self-serve monthly rate as captured on the linked source. Annual-billing and usage details are on each vendor's record in our open dataset.
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Frequently asked questions
What is the cheapest customer data platform?
Hightouch has the lowest published entry price at $0/mo (Basic Reverse ETL), as of 2026-06-15.
How much does customer data platform cost per month?
Across the 3 customer data platform with published paid pricing, the median starting price is $220/mo, ranging from $120/mo to $500/mo, as of 2026-06-15. 4 also offer a free tier. 3 are quote-only.
Which customer data platform have a free plan?
Hightouch, Lytics, RudderStack, Segment (Twilio) offer a free tier.
Which customer data platform support HIPAA?
Hightouch, RudderStack, Segment (Twilio), Amperity, Twilio Engage state HIPAA support (a BAA). Always confirm current scope with the vendor.
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How we compiled this
Published self-serve USD pricing collected from each vendor's official pricing page (accessed 2026-06-14 where reachable) and cross-checked against reputable aggregators (GetApp, SoftwareAdvice). Where the official page is JS-rendered or returns non-USD content the provenance field notes the fallback source used. Quote-only tiers are recorded with monthlyUsd = null — no prices are guessed. Usage-metered plans record the lowest published committed tier as monthlyUsd where available, with per-unit rates in notes. Hull.io was excluded: the domain returns a TLS certificate error and appears to be dormant/defunct. Twilio Engage has no self-serve pricing page; its plans are all custom/quote-only. minutesIncluded, callsIncluded, overagePerMin, overagePerCall are null on every plan because this is a non-telephony vertical.
Last verified 2026-06-15. We re-check published prices and compliance on a recurring cadence and update this page when they change.
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