Customer Data Platform · pricing · Updated September 2026
Hightouch pricing (2026)
Hightouch starts at $0/mo (Basic Reverse ETL) as checked on 2026-09-02, read from Hightouch's own pricing page; 3 plans. Best for Data-warehouse-centric teams (Snowflake, BigQuery, Databricks) wanting Reverse ETL. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0/mo (Basic Reverse ETL)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: Data-warehouse-centric teams (Snowflake, BigQuery, Databricks) wanting Reverse ETL; HIPAA-regulated teams needing a BAA from their CDP vendor; Enterprises adopting AI-driven marketing automation (Agentic Marketing Platform)
As of · every figure below links to its source
Hightouch plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Basic Reverse ETL | $0 | — | flat | Free forever. Up to 2 active syncs, unlimited destination count, unlimited user seats. Entry point for Reverse ETL use case only. | hightouch.com |
| Composable CDP | not priced monthly | — | custom | Usage-based pricing, no published rates. Includes Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster. 300+ integrations. No MTU limits. HIPAA compliance and BAA available. ISO 27001, SOC 2 Type 2 certified. | hightouch.com |
| Agentic Marketing Platform | not priced monthly | — | custom | Usage-based pricing, no published rates. Includes Ad Studio, AI Decisioning, pre-set monthly personalized actions. Designed for AI-driven marketing automation. | hightouch.com |
Last verified 2026-09-02. Official pricing page https://hightouch.com/pricing/ accessed 2026-06-14. No dollar amounts are published for paid plans; HIPAA and BAA availability confirmed on that page. Re-verified 2026-09-02 against the live pricing page; published figures unchanged.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Snowflake, BigQuery, Redshift, Databricks, Salesforce, HubSpot, Google Ads, Facebook Ads, dbt, Klaviyo.
Key features: Composable CDP built on the data warehouse — no proprietary data store required; 300+ destination integrations with custom destination toolkit; AI Decisioning for next-best-action personalization; Identity Resolution with Match Booster for cross-device stitching; SOC 2 Type II and ISO 27001 certified; HIPAA BAA available.
Plan limits: Free (Basic Reverse ETL): 2 active syncs, unlimited destinations, unlimited seats; Paid plans: usage-based, no published rate card; no MTU limits; No published seat limits on any plan.
Frequently asked questions
How much does Hightouch cost?
Hightouch starts at $0/mo (Basic Reverse ETL); it has 3 published plans. Verified 2026-09-02.
Does Hightouch support HIPAA?
Hightouch HIPAA support: Yes. SOC 2: Yes. GDPR: Yes.
Does Hightouch have a free plan?
Hightouch free tier: Yes.
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