Customer Data Platform · pricing · Updated September 2026
Segment (Twilio) pricing (2026)
Segment (Twilio) starts at $0/mo (Free) as checked on 2026-09-05, read from twilio.com — the public source it was captured from, not a Segment (Twilio) page; 3 plans. Best for HIPAA-regulated teams needing a BAA-eligible CDP. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: HIPAA-regulated teams needing a BAA-eligible CDP; Product-led growth teams instrumenting web and mobile events; Organizations already in the Twilio ecosystem (SMS, email, WhatsApp)
As of · every figure below links to its source
Segment (Twilio) plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | 1,000 monthly tracked visitors, 2 sources, 700+ integrations, 500K/mo Reverse ETL records. No credit card required. | twilio.com |
| Team | $120 | — | flat | Starts at $120/mo for 10,000 monthly tracked visitors; 1 data warehouse destination, unlimited sources, 1M/mo Reverse ETL records. Overage: +$12 per 1K MTUs (10K–25K range), +$11 (25K–100K), +$10 (100K+). HIPAA eligibility available. | twilio.com |
| Business | not priced monthly | — | custom | Custom volume, contact sales. Includes unlimited sources and destinations, audience activation (Personas/Engage add-on), data quality Protocols add-on, granular user roles, data transformation and enrichment. | twilio.com |
Last verified 2026-09-05. Official pricing page https://www.twilio.com/en-us/products/connections/pricing (segment.com redirects to twilio.com) accessed 2026-06-14 Re-verified 2026-09-02 against the live pricing page; published figures unchanged. Cross-checked against softwareadvice.com.
Price changes
Price on record
$120/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Snowflake, BigQuery, Redshift, Salesforce, HubSpot, Braze, Amplitude, Facebook Ads.
Key features: 700+ pre-built connectors via Connections catalog; Reverse ETL to sync warehouse data to downstream tools; Protocols for data governance and schema enforcement; Privacy Portal for automated GDPR/CCPA consent management; Real-time unified customer profiles (Unify).
Plan limits: Free: 1,000 monthly tracked users (MTU), 2 sources, 500K/mo Reverse ETL records; Team: starts at 10,000 MTU/mo; overages billed per 1K MTU block; Free plan: no credit card required.
Frequently asked questions
How much does Segment (Twilio) cost?
Segment (Twilio) starts at $0/mo (Free); it has 3 published plans. Verified 2026-09-05.
Does Segment (Twilio) support HIPAA?
Segment (Twilio) HIPAA support: Yes. SOC 2: Yes. GDPR: Yes.
Does Segment (Twilio) have a free plan?
Segment (Twilio) free tier: Yes.
Segment (Twilio) vs alternatives
Compare all customer data platform · Segment (Twilio) alternatives · True cost of customer data platform · SOC 2-certified customer data platform · HIPAA-compliant customer data platform · GDPR-compliant customer data platform · Open data · MCP
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Display this standing
Segment (Twilio) currently holds a silver deskmark here — Rank 3 of 7 · Customer Data Platform. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
The image is drawn from our live data, so it follows the standing rather than freezing it: if Segment (Twilio) moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.