Best Link Shorteners · head-to-head
Bitly vs BL.INK
A sourced, side-by-side comparison for link shorteners. Bitly has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Bitly $0/mo vs BL.INK $48/mo — Bitly is cheaper to start.
- Free tier: Bitly Yes; BL.INK Yes.
- HIPAA: Bitly —; BL.INK Yes.
Side by side
| Bitly | BL.INK | |
|---|---|---|
| Entry price | $0/mo (Free) | $48/mo (Expert+) |
| Free tier | Yes | Yes |
| HIPAA (BAA) | — | Yes |
| SOC 2 | Yes | Yes |
| GDPR | Yes | Yes |
| Best for | Marketing teams needing branded short links at scale | Healthcare organizations requiring HIPAA compliance and BAA |
Sources — Bitly: bitly.com (verified 2026-06-14). BL.INK: bl.ink (verified 2026-06-14).
Key features
Bitly: AI-assisted link creation and performance analysis (Bitly Assist); QR code generation with brand customization; Mobile deep linking (Premium+); Campaign management with UTM builder; City-level click analytics (Premium+)
BL.INK: HIPAA-compliant, BAA-ready links and QR codes; Rules-based traffic routing (dynamic links); Broken link monitoring; Hardware Security Module (HSM) encryption (Enterprise); ISO/IEC 27001 certified