Independent · sourced · Updated June 2026
Best Link Shorteners (2026)
The cheapest link shorteners is Bitly at $0/mo. 6 offer a free tier (Bitly, Cuttly, Rebrandly). This page compares 8 options on entry price, free tier, HIPAA/SOC 2 and best-for — every figure linked to its source, updated June 2026.
8 options compared on price, free tier, compliance and fit — ranked cheapest-first. Every figure links to the vendor's own page and the date we captured it; quote-only tiers show “—”, never a guess.
Key takeaways
- Cheapest: Bitly at $0/mo (Free).
- Typical paid price: from $4.15/mo, median $9/mo, up to $62.25/mo — across 8 with published pricing.
- Free tier: Bitly, Cuttly, Rebrandly, Short.io, T2M, BL.INK.
- HIPAA-ready: Rebrandly, BL.INK.
- Tracked: 8 vendors, data current through 2026-06-15.
Comparison
| # | Link Shortener | Entry price | Free | HIPAA | SOC 2 | Best for | Source |
|---|---|---|---|---|---|---|---|
| 1 | Bitly | $0/mo Free | Yes | — | Yes | Marketing teams needing branded short links at scale | bitly.com |
| 2 | Cuttly | $0/mo Free | Yes | — | — | Social media marketers needing Link-in-Bio and retargeting pixels | cutt.ly |
| 3 | Rebrandly | $0/mo Free | Yes | Yes | Yes | Enterprise marketing teams needing SOC2/HIPAA compliance | rebrandly.com |
| 4 | Short.io | $0/mo Free | Yes | — | — | Developers needing REST API and broad SDK support (PHP, Python, Ruby, Go) | short.io |
| 5 | T2M | $0/mo Basic | No | — | Yes | Budget-conscious teams needing large URL volumes at low monthly cost | t2mio.com |
| 6 | Sniply | $7.5/mo Basic | No | — | — | Content marketers who curate and share third-party articles | sniply.io |
| 7 | BL.INK | $48/mo Expert+ | Yes | Yes | Yes | Healthcare organizations requiring HIPAA compliance and BAA | bl.ink |
| 8 | Dub | $62.25/mo Business | No | — | Yes | SaaS companies running affiliate or partner programs | dub.co |
Prices are the lowest published self-serve monthly rate as captured on the linked source. Annual-billing and usage details are on each vendor's record in our open dataset.
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Frequently asked questions
What is the cheapest link shorteners?
Bitly has the lowest published entry price at $0/mo (Free), as of 2026-06-15.
How much does link shorteners cost per month?
Across the 8 link shorteners with published paid pricing, the median starting price is $9/mo, ranging from $4.15/mo to $62.25/mo, as of 2026-06-15. 6 also offer a free tier.
Which link shorteners have a free plan?
Bitly, Cuttly, Rebrandly, Short.io, T2M, BL.INK offer a free tier.
Which link shorteners support HIPAA?
Rebrandly, BL.INK state HIPAA support (a BAA). Always confirm current scope with the vendor.
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How we compiled this
Pricing fetched directly from each vendor's official pricing page using WebFetch on 2026-06-14. For Short.io, the page rendered JS-placeholder prices on the second fetch; prices ($5, $18, $48, $148) were taken from the first successful fetch of the same URL. Rebrandly displayed two price sets on the same page; the lower set ($11/$8, $32/$22, $99/$69) matches the primary column and was used. Dub.co has pivoted to a partner/affiliate platform; no free or starter self-serve tier exists as of this date — confirmed on the official pricing page. T2M pricing confirmed from t2mio.com/pricing/. Annual discount percentages are derived from published annual totals where both rates are shown. Non-telephony vertical: minutesIncluded, callsIncluded, overagePerMin, overagePerCall are null on every plan.
Last verified 2026-06-15. We re-check published prices and compliance on a recurring cadence and update this page when they change.
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