Best Link Shorteners · head-to-head

Cuttly vs Bitly

A sourced, side-by-side comparison for link shorteners. Cuttly has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Cuttly has the lower entry price — Cuttly starts at $0/mo, Bitly at $0/mo. Free tier: Cuttly Yes, Bitly Yes. HIPAA: Cuttly —, Bitly —.

As of 2026-09-02 · figures link to their source below

Side by side

Cuttly

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)
SOC 2
GDPRYes
Best forSocial media marketers needing Link-in-Bio and retargeting pixels

Bitly

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)
SOC 2Yes
GDPRYes
Best forMarketing teams needing branded short links at scale

Sources — Cuttly: cutt.ly (verified 2026-09-02) · Bitly: bitly.com (verified 2026-09-02)

Key features

Cuttly: Link-in-Bio pages included on all plans; Built-in interactive surveys and polls; Hourly click analytics heat maps; Retargeting pixel support (Meta, Google Ads, LinkedIn, TikTok); TRAI-compliant SMS link shortening (India)

Bitly: AI-assisted link creation and performance analysis (Bitly Assist); QR code generation with brand customization; Mobile deep linking (Premium+); Campaign management with UTM builder; City-level click analytics (Premium+)

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