Best Link Shorteners · head-to-head
Cuttly vs Bitly
A sourced, side-by-side comparison for link shorteners. Cuttly has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Cuttly $0/mo vs Bitly $0/mo — Cuttly is cheaper to start.
- Free tier: Cuttly Yes; Bitly Yes.
- HIPAA: Cuttly —; Bitly —.
Side by side
| Cuttly | Bitly | |
|---|---|---|
| Entry price | $0/mo (Free) | $0/mo (Free) |
| Free tier | Yes | Yes |
| HIPAA (BAA) | — | — |
| SOC 2 | — | Yes |
| GDPR | Yes | Yes |
| Best for | Social media marketers needing Link-in-Bio and retargeting pixels | Marketing teams needing branded short links at scale |
Sources — Cuttly: cutt.ly (verified 2026-06-14). Bitly: bitly.com (verified 2026-06-14).
Key features
Cuttly: Link-in-Bio pages included on all plans; Built-in interactive surveys and polls; Hourly click analytics heat maps; Retargeting pixel support (Meta, Google Ads, LinkedIn, TikTok); TRAI-compliant SMS link shortening (India)
Bitly: AI-assisted link creation and performance analysis (Bitly Assist); QR code generation with brand customization; Mobile deep linking (Premium+); Campaign management with UTM builder; City-level click analytics (Premium+)