Link Shorteners · pricing · Updated September 2026
Bitly pricing (2026)
Bitly starts at $0/mo (Free) as checked on 2026-09-02, read from Bitly's own pricing page; 5 plans. Best for Marketing teams needing branded short links at scale. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes
- Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
- Best for: Marketing teams needing branded short links at scale; E-commerce brands (Shopify integration); Social media managers tracking link performance
As of · every figure below links to its source
Bitly plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | 5 links/month, 2 QR codes/month, unlimited clicks. | bitly.com |
| Core | $10 | — | flat | Annual-only plan billed $120/year (no month-to-month option). 100 links/month, 5 QR codes/month. | bitly.com |
| Growth | $35 | −17% | flat | Annual rate $29/mo ($348/yr). Month-to-month rate is $35/mo. 500 links/month, 10 QR codes/month, 1 custom domain. | bitly.com |
| Premium | $300 | −34% | flat | Annual rate $199/mo ($2,388/yr). Month-to-month rate is $300/mo. 3,000 links/month, 200 QR codes/month, city-level analytics. | bitly.com |
| Enterprise | not priced monthly | — | custom | Custom volumes, multiple users, dedicated success manager, high-volume API/webhooks. Contact sales. | bitly.com |
Last verified 2026-09-02. Official pricing page https://bitly.com/pages/pricing fetched 2026-06-14. Core plan is annual-only ($120/yr = $10/mo). Growth: $35/mo month-to-month or $29/mo billed annually ($348/yr). Premium: $300/mo month-to-month or $199/mo billed annually ($2,388/yr). Enterprise: custom/quote. No HIPAA or BAA mention found. Re-verified 2026-09-02 against the live pricing page; published figures unchanged. Cross-checked against zapier.com.
Price changes
Price on record
$10/moFirst on record 2026-06-27
A new dated entry is stamped here each time the price moves — the record builds itself.
Tracked since June 2026. No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Shopify, Canva, ChatGPT, Zapier, Google Analytics, Salesforce.
Key features: AI-assisted link creation and performance analysis (Bitly Assist); QR code generation with brand customization; Mobile deep linking (Premium+); Campaign management with UTM builder; City-level click analytics (Premium+).
Plan limits: Free: 5 links/month, 2 QR codes/month, unlimited clicks; Core: 100 links/month, 5 QR codes/month (annual-only); Growth: 500 links/month, 10 QR codes/month, 1 custom domain; Premium: 3,000 links/month, 200 QR codes/month, city-level analytics; Enterprise: custom volumes, multiple users, SSO.
Frequently asked questions
How much does Bitly cost?
Bitly starts at $0/mo (Free); it has 5 published plans. Verified 2026-09-02.
Is Bitly cheaper billed annually?
Yes. Bitly publishes a 34% discount for paying annually (on the Premium plan). Verified 2026-09-02.
What are cheaper alternatives to Bitly?
Cheaper link shorteners than Bitly (entry $0/mo) include Short.io at $5/mo, Sniply at $9/mo, T2M at $9.99/mo. Verified 2026-09-02.
Does Bitly support HIPAA?
Bitly HIPAA support: —. SOC 2: Yes. GDPR: Yes.
Does Bitly have a free plan?
Bitly free tier: Yes.
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Display this standing
Bitly currently holds a bronze deskmark here — Rank 8 of 8 · Link Shorteners. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm and money never touches it.
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