Best Link Shorteners · pricing · Updated June 2026
Bitly pricing (2026)
Bitly starts at $0/mo (Free), across 5 plans. Best for Marketing teams needing branded short links at scale. Every figure links to Bitly's own page and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes
- Compliance: HIPAA — · SOC 2 Yes · GDPR Yes
- Best for: Marketing teams needing branded short links at scale; E-commerce brands (Shopify integration); Social media managers tracking link performance
Bitly plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | 5 links/month, 2 QR codes/month, unlimited clicks. | bitly.com |
| Core | $10 | — | flat | Annual-only plan billed $120/year (no month-to-month option). 100 links/month, 5 QR codes/month. | bitly.com |
| Growth | $29 | −17% | flat | Annual rate $29/mo ($348/yr). Month-to-month rate is $35/mo. 500 links/month, 10 QR codes/month, 1 custom domain. | bitly.com |
| Premium | $199 | −34% | flat | Annual rate $199/mo ($2,388/yr). Month-to-month rate is $300/mo. 3,000 links/month, 200 QR codes/month, city-level analytics. | bitly.com |
| Enterprise | Quote-only | — | custom | Custom volumes, multiple users, dedicated success manager, high-volume API/webhooks. Contact sales. | bitly.com |
Last verified 2026-06-14. Official pricing page https://bitly.com/pages/pricing fetched 2026-06-14. Core plan is annual-only ($120/yr = $10/mo). Growth: $35/mo month-to-month or $29/mo billed annually ($348/yr). Premium: $300/mo month-to-month or $199/mo billed annually ($2,388/yr). Enterprise: custom/quote. No HIPAA or BAA mention found. Cross-checked against zapier.com.
Capabilities
Integrations: Shopify, Canva, ChatGPT, Zapier, Google Analytics, Salesforce.
Key features: AI-assisted link creation and performance analysis (Bitly Assist); QR code generation with brand customization; Mobile deep linking (Premium+); Campaign management with UTM builder; City-level click analytics (Premium+).
Plan limits: Free: 5 links/month, 2 QR codes/month, unlimited clicks; Core: 100 links/month, 5 QR codes/month (annual-only); Growth: 500 links/month, 10 QR codes/month, 1 custom domain; Premium: 3,000 links/month, 200 QR codes/month, city-level analytics; Enterprise: custom volumes, multiple users, SSO.
Frequently asked questions
How much does Bitly cost?
Bitly starts at $0/mo (Free); it has 5 published plans. Verified 2026-06-14.
Is Bitly cheaper billed annually?
Yes. Bitly publishes a 34% discount for paying annually (on the Premium plan). Verified 2026-06-14.
What are cheaper alternatives to Bitly?
Cheaper link shorteners than Bitly (entry $0/mo) include Short.io at $4.15/mo, T2M at $7.49/mo, Sniply at $7.5/mo. Verified 2026-06-14.
Does Bitly support HIPAA?
Bitly HIPAA support: —. SOC 2: Yes. GDPR: Yes.
Does Bitly have a free plan?
Bitly free tier: Yes.
Bitly vs alternatives
Compare all link shorteners → · Bitly alternatives → · Open data · MCP