Does Fivetran Activations (formerly Census) or Hightouch support HIPAA?

HIPAA support — Fivetran Activations (formerly Census): —; Hightouch: Yes. Confirm current scope with the vendor.

Fivetran Activations (formerly Census) vs Hightouch

A sourced, side-by-side comparison for reverse etl. Fivetran Activations (formerly Census) has the lower entry price. Every figure links to the public page it was captured from — the vendor's own wherever the vendor publishes the number, otherwise the named public source — with the date we captured it.

Fivetran Activations (formerly Census) has the lower entry price — Fivetran Activations (formerly Census) starts at $0/mo, Hightouch at $0/mo. Free tier: Fivetran Activations (formerly Census) Yes, Hightouch Yes. HIPAA: Fivetran Activations (formerly Census) —, Hightouch Yes.

As of 2026-09-03 · figures link to their source below

Side by side

Fivetran Activations (formerly Census)

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)—

SOC 2—

GDPR—

Best forteams already on Fivetran

Hightouch

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)Yes

SOC 2Yes

GDPRYes

Best forenterprise marketing teams

Sources — Fivetran Activations (formerly Census): fivetran.com (verified 2026-09-03) · Hightouch: hightouch.com (verified 2026-09-03)

Key features

Fivetran Activations (formerly Census): Unified ETL + reverse ETL on one platform; MAR-based consumption pricing; 200+ activation destinations via former Census technology; Audience Hub for segment-based activation on Enterprise

Hightouch: Composable CDP with a la carte product mix; AI Decisioning and Agentic Marketing Platform; Identity Resolution and Match Booster; Warehouse-native real-time personalization

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