Does Fivetran Activations (formerly Census) or Hightouch support HIPAA?

HIPAA support — Fivetran Activations (formerly Census): —; Hightouch: Yes. Confirm current scope with the vendor.

Fivetran Activations (formerly Census) vs Hightouch

A sourced, side-by-side comparison for reverse etl. Fivetran Activations (formerly Census) has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Fivetran Activations (formerly Census) has the lower entry price — Fivetran Activations (formerly Census) starts at $0/mo, Hightouch at $0/mo. Free tier: Fivetran Activations (formerly Census) Yes, Hightouch Yes. HIPAA: Fivetran Activations (formerly Census) —, Hightouch Yes.

As of 2026-06-15 · figures link to their source below

Side by side

Fivetran Activations (formerly Census)

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)—

SOC 2—

GDPR—

Best forteams already on Fivetran

Hightouch

$0/mo entry

Entry price$0/mo (Free)

Free tierYes

HIPAA (BAA)Yes

SOC 2Yes

GDPRYes

Best forenterprise marketing teams

Sources — Fivetran Activations (formerly Census): fivetran.com (verified 2026-06-15) · Hightouch: hightouch.com (verified 2026-06-15)

Key features

Fivetran Activations (formerly Census): Unified ETL + reverse ETL on one platform; MAR-based consumption pricing; 200+ activation destinations via former Census technology; Audience Hub for segment-based activation on Enterprise

Hightouch: Composable CDP with a la carte product mix; AI Decisioning and Agentic Marketing Platform; Identity Resolution and Match Booster; Warehouse-native real-time personalization

← All reverse etl compared · Open data