Independent · sourced · Updated June 2026
Best Reverse ETL (2026)
The cheapest reverse etl is Fivetran Activations (formerly Census) at $0/mo. 5 offer a free tier (Fivetran Activations (formerly Census), Hightouch, Omnata). This page compares 6 options on entry price, free tier, HIPAA/SOC 2 and best-for — every figure linked to its source, updated June 2026.
6 options compared on price, free tier, compliance and fit — ranked cheapest-first. Every figure links to the vendor's own page and the date we captured it; quote-only tiers show “—”, never a guess.
Key takeaways
- Cheapest: Fivetran Activations (formerly Census) at $0/mo (Free).
- Free tier: Fivetran Activations (formerly Census), Hightouch, Omnata, RudderStack, Skyvia.
- HIPAA-ready: Hightouch, RudderStack, Skyvia, Polytomic.
- Tracked: 6 vendors, data current through 2026-06-15.
Comparison
| # | Reverse ETL | Entry price | Free | HIPAA | SOC 2 | Best for | Source |
|---|---|---|---|---|---|---|---|
| 1 | Fivetran Activations (formerly Census) | $0/mo Free | Yes | — | — | teams already on Fivetran | fivetran.com |
| 2 | Hightouch | $0/mo Free | Yes | Yes | Yes | enterprise marketing teams | hightouch.com |
| 3 | Omnata | $0/mo Free Plugins | Yes | — | — | Snowflake-centric teams | omnata.com |
| 4 | RudderStack | $0/mo Free | Yes | Yes | Yes | developer teams | rudderstack.com |
| 5 | Skyvia | $0/mo Free | Yes | Yes | Yes | SMBs needing affordable reverse ETL | skyvia.com |
| 6 | Polytomic | — | No | Yes | Yes | ops teams needing bidirectional sync | quote-only |
Prices are the lowest published self-serve monthly rate as captured on the linked source. Annual-billing and usage details are on each vendor's record in our open dataset.
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Frequently asked questions
What is the cheapest reverse etl?
Fivetran Activations (formerly Census) has the lowest published entry price at $0/mo (Free), as of 2026-06-15.
Which reverse etl have a free plan?
Fivetran Activations (formerly Census), Hightouch, Omnata, RudderStack, Skyvia offer a free tier.
Which reverse etl support HIPAA?
Hightouch, RudderStack, Skyvia, Polytomic state HIPAA support (a BAA). Always confirm current scope with the vendor.
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How we compiled this
Re-verified adversarially via direct WebFetch on each vendor's official pricing page (hightouch.com/pricing, rudderstack.com/pricing, fivetran.com/pricing, polytomic.com/pricing, omnata.com/pricing/sync-for-snowflake, skyvia.com/pricing) plus each vendor's security page for compliance. All paid-plan monthlyUsd values were confirmed against published prices; quote-only/usage-based tiers are recorded as monthlyUsd:null with billingModel custom (a null beats a guess). KEY CORRECTIONS vs the draft: (1) Polytomic's 'Basic $500/month flat' plan was FABRICATED — the page publishes only 'Pricing begins at $500/month' as a floor, and the real tiers (Standard, Enterprise) are both contact-sales; replaced with a null-priced Standard tier. (2) Skyvia Basic additional-records overage corrected from $0.06/1K (which is the Free-tier rate) to $0.02/1K. Census (getcensus.com -> 301 fivetran.com) was acquired by Fivetran (announced May 1, 2025) and is sold as Fivetran Activations; Grouparoo (acquired by Airbyte, 2022) excluded. No vendors removed (both already excluded by writer). accessedAt 2026-06-15.
Last verified 2026-06-15. We re-check published prices and compliance on a recurring cadence and update this page when they change.
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