Best Reverse ETL · pricing · Updated June 2026
Fivetran Activations (formerly Census) pricing (2026)
Fivetran Activations (formerly Census) starts at $0/mo (Free), across 4 plans. Best for teams already on Fivetran. Every figure links to Fivetran Activations (formerly Census)'s own page and the date we captured it.
At a glance
- Entry price: $0/mo (Free)
- Free tier: Yes · 14-day trial
- Compliance: HIPAA — · SOC 2 — · GDPR —
- Best for: teams already on Fivetran; end-to-end data movement; warehouse-to-CRM activation; unified billing for ETL and reverse ETL
Fivetran Activations (formerly Census) plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free | $0 | — | flat | Forever-free: up to 3,500 MAR for activations/month, 500,000 MAR for connections, 5,000 monthly model runs for transformations. No credit card required. | fivetran.com |
| Standard | Quote-only | −22% | custom | Usage-based MAR pricing; no flat monthly fee. Activations (reverse ETL) priced on a separate MAR cost curve. 200+ activation destinations. Annual contract saves up to 22%. Connections carry a $5 base charge per paid connection (1-1M MAR). | fivetran.com |
| Enterprise | Quote-only | — | custom | All Standard features plus Audience Hub for activations, 1-minute syncs, VPN tunnels, multi-cloud provider selection, hybrid deployment. Annual contract. | fivetran.com |
| Business Critical | Quote-only | — | custom | All Enterprise features plus customer-managed encryption keys, PCI DSS Level 1, private networking. Contact sales. | fivetran.com |
Last verified 2026-06-15. Census (getcensus.com) returns HTTP 301 -> fivetran.com, confirming acquisition (announced May 1, 2025, per Fivetran press release + TechCrunch) and rebranding as Fivetran Activations. Pricing re-fetched from fivetran.com/pricing on 2026-06-15: usage-based on Monthly Active Rows (MAR), four tiers (Free, Standard, Enterprise, Business Critical), no flat plan prices, annual contracts save up to 22%. Forever-free tier confirmed (500K MAR connections / 3,500 MAR activations / 5,000 model runs, no credit card). Compliance not extracted from the pricing page; left null.
Capabilities
Integrations: Salesforce, HubSpot, Snowflake, BigQuery, Redshift, Databricks, Google Ads, Facebook Ads, Klaviyo.
Key features: Unified ETL + reverse ETL on one platform; MAR-based consumption pricing; 200+ activation destinations via former Census technology; Audience Hub for segment-based activation on Enterprise.
Plan limits: Free: 3,500 MAR activations/month (forever-free); Standard: MAR-based consumption billing, no flat cap; 14-day free trial on the account, plus 14 days free per new connection.
Frequently asked questions
How much does Fivetran Activations (formerly Census) cost?
Fivetran Activations (formerly Census) starts at $0/mo (Free); it has 4 published plans. Verified 2026-06-15.
Does Fivetran Activations (formerly Census) support HIPAA?
Fivetran Activations (formerly Census) HIPAA support: —. SOC 2: —. GDPR: —.
Does Fivetran Activations (formerly Census) have a free plan?
Fivetran Activations (formerly Census) free tier: Yes; 14-day free trial.
Fivetran Activations (formerly Census) vs alternatives
Compare all reverse etl → · Fivetran Activations (formerly Census) alternatives → · Open data · MCP