Reverse ETL · pricing · Updated September 2026
Hightouch pricing (2026)
Hightouch lists a $0 plan (Free) and no paid price as checked on 2026-09-27, read from Hightouch's own pricing page; 3 plans. Best for enterprise marketing teams. Every figure below links to its source and the date we captured it.
At a glance
- Entry price: $0 (Free)
- Free tier: Yes
- Compliance: HIPAA Yes · SOC 2 Yes · GDPR Yes
- Best for: enterprise marketing teams; composable CDP; AI-driven data activation; warehouse-native personalization
As of · every figure below links to its source STALE · 2026-09-27
Hightouch plans & pricing
| Plan | Monthly | Annual | Billing | Notes | Source |
|---|---|---|---|---|---|
| Free STALE · 2026-09-27 | $0 | — | Flat monthly | Basic Reverse ETL only: up to 2 active syncs, unlimited destination count, unlimited user seats. Forever-free. | hightouch.com |
| Growth STALE · 2026-09-03 | not priced monthly | — | Custom / quote | Usage-based pricing; no public dollar price on the vendor's official page (the $1,000/month figure is third-party only). Increased sync limits, priority support. Contact sales for quote. | hightouch.com |
| Enterprise STALE · 2026-09-03 | not priced monthly | — | Custom / quote | Custom contract. All products (Reverse ETL, Customer Studio, AI Decisioning, Identity Resolution), unlimited syncs, enterprise security (ISO 27001, SOC 2/3, HIPAA, GDPR), dedicated support, custom SLAs, BAA/DPA available. | hightouch.com |
Last verified 2026-09-27. STALE marks a plan we have not re-checked at its source in over 30 days. Every plan above is marked — we flag rather than silently retain. Re-fetched hightouch.com/pricing on 2026-06-15. The page publishes NO dollar prices for paid plans — only a forever-free 'Basic Reverse ETL' tier (2 active syncs) and usage-based pricing ('Flexible and scalable usage based pricing', 'Only pay for what you use') for Composable CDP and Agentic Marketing Platform, all gated behind 'Get a demo'. The third-party 'Growth $1,000/month' figure (costbench-style) is NOT on Hightouch's official page, so no monthly price is recorded for it. Compliance (ISO 27001, SOC 2 & SOC 3, HIPAA, GDPR) confirmed on the pricing page.
Price changes
No change record has cleared two sources yet, so nothing is published on the wire.
Capabilities
Integrations: Salesforce, HubSpot, Snowflake, BigQuery, Redshift, Braze, Klaviyo, Google Ads, Facebook Ads, Databricks.
Key features: Composable CDP with a la carte product mix; AI Decisioning and Agentic Marketing Platform; Identity Resolution and Match Booster; Warehouse-native real-time personalization.
Plan limits: Free plan: 2 active syncs only; No public dollar price on paid tiers — usage-based / contact sales; No caps on sources, destinations, or user seats on paid tiers.
Frequently asked questions
How much does Hightouch cost?
Hightouch lists a $0 plan (Free) and no paid price; it has 3 published plans. Verified 2026-09-27.
Does Hightouch support HIPAA?
Yes — Hightouch states HIPAA support on its public pages. Its public pages also state SOC 2 and GDPR compliance.
Does Hightouch have a free plan?
Yes — Hightouch publishes a free tier.
Hightouch vs alternatives
Compare all reverse ETL · Hightouch alternatives · True cost of reverse ETL · SOC 2 claims in reverse ETL · HIPAA claims in reverse ETL · GDPR claims in reverse ETL · Open data · MCP
More reverse ETL tools
Related categories
This standing as a plaque
Hightouch currently holds a bronze deskmark here — Rank 4 of 6 · Reverse ETL. Anyone may show it. There is nothing to apply for, nothing to pay, and displaying it changes no score: the standing comes from the published algorithm, which never reads commission data. We never ask anyone to show it, and its link carries rel="nofollow".
The image is drawn from our live data, so it follows the standing rather than freezing it: if Hightouch moves up or down a tier, the plaque on your own site says so at our next publish. Nothing is tracked beyond the ordinary web-server log that records any image request.