Reverse ETL · true cost · Updated November 2026
The true cost of reverse ETL
What you'll actually pay. Of the 6 reverse ETL tools we track, 4 price on a basis this column cannot carry, 1 charge usage overages. Here's every tool's entry price and its hidden-cost flags — each linked to its sourced record.
The hidden-cost picture
- Not priced monthly: 4 publish a figure on another basis — usage rates, non-USD, or annual-only.
- Usage overages: 1 charge for going over plan limits.
- Cheapest published: Skyvia from $99/mo.
- No overage or setup fee: Skyvia, RudderStack.
As of · re-verified with each catalog refresh
Reverse ETL — entry price & hidden-cost flags
| Tool | Entry price | Usage overages | Setup fee |
|---|---|---|---|
| Skyvia | $99/mo | — | — |
| RudderStack | $265/mo | — | — |
| Fivetran Activations (formerly Census) | quote-only | — | — |
| Hightouch | quote-only | — | — |
| Omnata | quote-only | Yes | — |
| Polytomic | not priced monthly | — | — |
Prices and fee terms re-verified with each catalog refresh. Last catalog update 2026-11-01. "Quote-only" means the vendor publishes no self-serve price.
Frequently asked questions
Does reverse ETL have hidden fees?
Across the 6 reverse ETL tools we track: 4 price on a basis this column cannot carry, 1 charge usage overages. As of 2026-11-01.
What is the cheapest reverse ETL with published pricing?
Skyvia, from $99/mo. Verified 2026-11-01.
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