Best Reverse ETL · head-to-head
Skyvia vs Fivetran Activations (formerly Census)
A sourced, side-by-side comparison for reverse etl. Skyvia has the lower entry price. Every figure links to the vendor's own page and the date we captured it.
At a glance
- Price: Skyvia $0/mo vs Fivetran Activations (formerly Census) $0/mo — Skyvia is cheaper to start.
- Free tier: Skyvia Yes; Fivetran Activations (formerly Census) Yes.
- HIPAA: Skyvia Yes; Fivetran Activations (formerly Census) —.
Side by side
| Skyvia | Fivetran Activations (formerly Census) | |
|---|---|---|
| Entry price | $0/mo (Free) | $0/mo (Free) |
| Free tier | Yes | Yes |
| HIPAA (BAA) | Yes | — |
| SOC 2 | Yes | — |
| GDPR | Yes | — |
| Best for | SMBs needing affordable reverse ETL | teams already on Fivetran |
Sources — Skyvia: skyvia.com (verified 2026-06-15). Fivetran Activations (formerly Census): fivetran.com (verified 2026-06-15).
Key features
Skyvia: Multi-module platform: ETL, reverse ETL, backup, query, automation; 200+ connectors with bidirectional sync; No-code visual data mapping with advanced transformation; Per-minute scheduling on Professional tier
Fivetran Activations (formerly Census): Unified ETL + reverse ETL on one platform; MAR-based consumption pricing; 200+ activation destinations via former Census technology; Audience Hub for segment-based activation on Enterprise