Best Reverse ETL · head-to-head

Skyvia vs Fivetran Activations (formerly Census)

A sourced, side-by-side comparison for reverse etl. Skyvia has the lower entry price. Every figure links to the vendor's own page and the date we captured it.

Skyvia has the lower entry price — Skyvia starts at $0/mo, Fivetran Activations (formerly Census) at $0/mo. Free tier: Skyvia Yes, Fivetran Activations (formerly Census) Yes. HIPAA: Skyvia Yes, Fivetran Activations (formerly Census) —.

As of 2026-06-15 · figures link to their source below

Side by side

Skyvia

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)Yes
SOC 2Yes
GDPRYes
Best forSMBs needing affordable reverse ETL

Fivetran Activations (formerly Census)

$0/mo entry
Entry price$0/mo (Free)
Free tierYes
HIPAA (BAA)
SOC 2
GDPR
Best forteams already on Fivetran

Sources — Skyvia: skyvia.com (verified 2026-06-15) · Fivetran Activations (formerly Census): fivetran.com (verified 2026-06-15)

Key features

Skyvia: Multi-module platform: ETL, reverse ETL, backup, query, automation; 200+ connectors with bidirectional sync; No-code visual data mapping with advanced transformation; Per-minute scheduling on Professional tier

Fivetran Activations (formerly Census): Unified ETL + reverse ETL on one platform; MAR-based consumption pricing; 200+ activation destinations via former Census technology; Audience Hub for segment-based activation on Enterprise

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